Prior to joining Cranfield School of Management, Ibrat's work focused on leading strategic change and innovation to improve healthcare in Asia, Africa and the Middle East. At Cranfield, Ibrat studies how organisations navigate through complex environments and accomplish systems change. Ibrat holds an MD, MSc in Global Health (Oxford) and MBA (Henley). His blog - www.metamanaging.org - explores how we live and lead in the complex world.
Ibrat's research explores microfoundations of strategy, change and innovation through sensemaking perspective and institutional theory.