Contact Professor Keith Goffin
Background
Keith Goffin is Director of the Centre for Innovative Products and Services (CIPS). He has extensive experience of product development from both an industrial and an academic perspective. During 14 years with Hewlett Packard (HP) Medical Products he worked on the development of the world's most successful patient monitor and designed the marketing campaign that took defibrillators from 3% market share to market leadership within six months. Parallel to his work at HP he completed a part-time PhD and his findings on customer service have been applied in companies such as Ford and NCR. At Cranfield he teaches on MBA and executive programmes and is a visiting professor at business schools in France, Italy, Germany and Sweden. His research interests are innovation culture, project-to-project learning, and enhanced methods of market research-so-called 'hidden needs analysis'. He has published over one hundred articles in journals and newspapers such as the Journal of Product Innovation Management, Research-Technology Management and the Financial Times. The second edition of his book Innovation Management: Strategy and Implementation Using the Pentathlon Framework (with Professor Rick Mitchell) and his latest book Identifying Customers' Hidden Needs: Creating Breakthrough Products (with Fred Lemke and Ursula Koners) were 2010. He regularly acts as a consultant on innovation management to leading organisations. In May 2011 Keith was selected as the Financial Times Professor of the Week for his work on hidden needs.
Current activities
Current main research and consulting interests are:
Identifying corporate growth opportunities (through new products, services, and new business models).
Identifying barriers to innovation and breaking them down.
Identifying customers' hidden needs -- new methods for market research and developing breakthrough products and services.
Knowledge management in R&D.
Managing new product development.
Clients
Very active in supporting leading companies with innovation. Clients include:
Agilent Technologies
BASF
Bosch
HSBC
Merz
Molnlycke
Leyland-Trucks
Rank-Xerox
Reckitt-Benckiser
SCA
Sony
Unilever.
Publications
Articles In Journals
- Cecchi MA, Grant S, Seiler M, Turner N, Adams R, .... (2022). How COVID-19 impacted the tacit knowledge and social interaction of global NPD project teams. Research-Technology Management, 65(2)
- Goffin K, Beznosov A & Seiler M. (2021). Countering commoditization through innovation: challenges for European B2B companies. Research-Technology Management, 64(4)
- Sakellariou E, Karantinou K & Goffin K. (2021). Video-ethnography during Covid-19 and beyond: Generating user foresights in a virtual world. Technological Forecasting and Social Change, 169
- Sakellariou E, Karantinou K & Goffin K. (2020). From user insights to foresights: Applying video-based ethnographic narratives and user innovation in NPD. Technological Forecasting and Social Change, 153
- Amaral Féris MA, Goffin K, Zwikael O & Fan D. (2020). Enhancing software development through project‐based learning and the quality of planning. R&D Management, 51(5)
- Goffin K, Åhlström P, Bianchi M & Richtnér A. (2019). State-of-the-Art: the quality of case study research in innovation management. Journal of Product Innovation Management, 36(5)
- Raja JZ, Chakkol M, Johnson M & Goffin K. (2018). Integrated solutions: buyers' needs, co-creation and their impact on performance. Academy of Management Proceedings, 2018(1)
- Sakellariou E, Karantinou K & Goffin K. (2017). Telling Tales’: Stories, Metaphors and New Knowledge at the Front-End of NPD. Creativity and Innovation Management, 26(4)
- Raja JZ, Johnson M & Goffin K. (2015). Uncovering the competitive priorities for servitization: A repertory grid study. Academy of Management Proceedings, 2015(1)
- Weigel T & Goffin K. (2015). Creating Innovation Capabilities: Mölnlycke Health Care's Journey. Research-Technology Management, 58(4)
- Lillis B, Szwejczewski M & Goffin K. (2015). The development of innovation capability in services: research propositions and management implications. Operations Management Research, 8(1-2)
- Szwejczewski M, Goffin K & Anagnostopoulos Z. (2015). Product service systems, after-sales service and new product development. International Journal of Production Research, 53(17)
- Baxter DI, Goffin K & Szwejczewski M. (2014). The repertory grid technique as a customer insight method. Research Technology Management, 57(4)
- Richtnér A, Åhlström P & Goffin K. (2014). “Squeezing
R&D ”: A Study of Organizational Slack and Knowledge Creation inNPD , Using theSECI Model. Journal of Product Innovation Management, 31(6) - Baxter D, Goffin K & Szwejczewski M. (2013). Factors Supporting Knowledge Integration in Global Innovation Projects: An Exploratory Study. Creativity and Innovation Management, 22(4)
- van der Hoven C, Probert D, Phaal R & Goffin K. (2013). Dynamic technology leadership. IEEE Engineering Management Review, 41(1)
- Raja JZ, Bourne D, Goffin K, Cakkol M & Martinez V. (2013). Achieving Customer Satisfaction through Integrated Products and Services: An Exploratory Study. Journal of Product Innovation Management, 30(6)
- Micheli P, Schoeman M, Baxter D & Goffin K. (2012). New Business Models for Public-Sector Innovation: Successful Technological Innovation for Government. Research-Technology Management, 55(5)
- Schoeman M, Baxter D, Goffin K & Micheli P. (2012). Commercialization partnerships as an enabler of UK public sector innovation: the perfect match?. Public Money & Management, 32(6)
- van der Hoven C, Probert D, Phaal R & Goffin K. (2012). Dynamic Technology Leadership: The Adaptive Role of the CTO. Research-Technology Management, 55(5)
- Goffin K, Varnes CJ, van der Hoven C & Koners U. (2012). Beyond the Voice of the Customer: Ethnographic Market Research. Research-Technology Management, 55(4)
- Goffin K, Raja JZ, Claes B, Szwejczewski M & Martinez V. (2012). Rigor in qualitative supply chain management research. International Journal of Physical Distribution & Logistics Management, 42(8/9)
- Goffin K, Micheli P, Koners U & Szwejczewski M. (2012). Benefits and Limitations of Using the Repertory Grid Technique in Management Research. Academy of Management Proceedings, 2012(1)
- Micheli P, Jaina J, Goffin K, Lemke F & Verganti R. (2012). Perceptions of Industrial Design: The “Means” and the “Ends”. Journal of Product Innovation Management, 29(5)
- Goffin K & Koners U. (2011). Tacit Knowledge, Lessons Learnt, and New Product Development. Journal of Product Innovation Management, 28(2)
- Goffin K, Koners U, Baxter D & van der Hoven C. (2010). Managing Lessons Learned and Tacit Knowledge in New Product Development. Research-Technology Management, 53(4)
- Goffin K & Micheli P. (2010). Maximizing the Value of Industrial Design in New Product Development. Research-Technology Management, 53(5)
- Cousens A, Goffin K, Mitchell R, Van Der Hoven C & Szwejczewski M. (2009). Teaching New Product Development Using the ‘CityCar’ Simulation. Creativity and Innovation Management, 18(3)
- Goffin K & Koners U. (2008). Capturing tacit knowledge in New Product Development : a study of post-project reviews. International Journal of Technology Intelligence and Planning, 4(3)
- Goffin K. (2007). . Technovation, 27(6-7)
- Koners U & Goffin K. (2007). Managers' Perceptions of Learning in New Product Development. International Journal of Operations & Production Management, 27(1)
- Koners U & Goffin K. (2007). Learning from Post-project Reviews : A Cross-Case Analysis. Journal of Product Innovation Management, 24(3)
- Goffin K, Lemke F & Szwejczewski M. (2006). An exploratory study of close supplier-manufacturer relationships. Journal of Operations Management, 24(2)
- Lemke F & Goffin K. (2005). Den versteckten Kundenwünschen auf der Spur. Sales Business, 14(4)
- Szwejczewski M, Lemke F & Goffin K. (2005). Manufacturer-supplier relationships : An empirical study of German manufacturing companies. International Journal of Operations & Production Management, 25(9)
- Koners U & Goffin K. (2005). Learning from New Product Development Projects : An Exploratory Study. Creativity and Innovation Management, 14(4)
- Lemke F, Goffin K & Szwejczewski M. (2003). Investigating the meaning of supplier-manufacturer partnerships : An exploratory study. International Journal of Physical Distribution & Logistics Management, 33(1)
- Szwejczewski M, Goffin K & Grando A. (2003). A systematic comparison of the manufacturing performance of engineering companies in Italy and the UK. International Journal of Business Performance Management, 5(1)
- Goffin K & Pfeiffer R. (2000). Competing In The Innovation Pentathlon. Materials Technology, 15(2)
- Lemke F, Goffin K, Szwejczewski M, Pfeiffer R & Lohmüller B. (2000). Supplier Base Management: Experiences from the UK and Germany. The International Journal of Logistics Management, 11(2)
- Goffin K, Szwejczewski M, Sweeney M & New C. (2000). Product innovation in UK manufacturing companies. International Journal of Manufacturing Technology and Management, 2(1/2/3/4/5/6/7)
- Goffin K. (1999). Customer support: A cross-industry study of distribution channels and strategies. International Journal of Physical Distribution & Logistics Management, 29(6)
- New C, Goffin K, Szwejczewski M & Pfeiffer R. (1998). Comparative operational performance of UK and German manufacturing plants. International Journal of Business Performance Management, 1(1)
- Goffin K. (1998). Evaluating Customer Support During New Product Development—An Exploratory Study. Journal of Product Innovation Management, 15(1)
- Goffin K, Szwejczewski M & New C. (1997). Managing suppliers: when fewer can mean more. International Journal of Physical Distribution & Logistics Management, 27(7)
- Goffin K & Szwejczewski M. (1996). Is Management Commitment to Quality Just 'A Given'?. The TQM Magazine, 8(2)
- Seiler M, Engelen A & Goffin K. Generating Customer Insights in Mid-sized B2B Companies: Integrative Review and Future Research Directions. Journal of Innovation Management, 9(4)
- Goffin K. New product development. The Business & Management Collection, 2012(4)
- Goffin K. Caterpillar: a service brand for customer peace of mind. The Business & Management Collection, 2017(7)
Conference Papers
- Tjaturpriono HA, Goffin K & Pavlov A. (2022). Unraveling routines, rationality and politics in the portfolio management process
- Tjaturpriono HA, Goffin K & Pavlov A. (2019). Unraveling the routines in new product development portfolio management
- Grant S, Goffin K & Adams R. (2019). The insight moment: exploring customer needs and customer insight generation during new product development. A systematic literature review.
- van der Hoven C, Michea A, Varnes C & Goffin K. (2013). Giving the customer a voice: A study of market research methods and their perceived effectiveness in NPD
- Goffin K, Micheli P & Verganti R. (2011). Industrial Designers and their Role in New Product Development
- Baxter D, Goffin K, Szwejczewski M & van der Hoven C. (2011). Does prior experience change the learning effect in a new product development simulation?
- Szwejczewski M, Goffin K & Baxter D. (2011). Identifying Customers' Hidden Needs: An Exploratory Study
- Baxter D, Goffin K & Szwejczewski M. (2011). Knowledge Integration in R&D teams: An in-depth study of individual perspectives
- Szwejczewski M & Goffin K. (2010). New product development and the role of customer support
- Baxter D, Goffin K & Szwejczewski M. (2010). Evaluation of an approach to uncover tacit innovation knowledge using the repertory grid technique
- Goffin K, Baxter D, Szwejczewski M, Cousens A & van der Hoven C. (2010). Tacit knowledge development in a new product development teaching simulation
- Baxter D, Goffin K, Szwejczewski M & Koners U. (2010). Tacit knowledge and situated practice in NPD : an in-depth case study
- Micheli P, Jaina J, Goffin K & Verganti R. (2007). Perceptions of product design
- Goffin K. (2006). How organisations can build a culture of innovation
- Goffin K. (2006). Beyond the voice of the customer
- Goffin K. (2006). Keynote address: Beyond the voice of the customer
- Koners U & Goffin K. (2005). Learning in R&D: A cross-case analysis
- Koners U & Goffin K. (2005). An exploratory study of the knowledge generated during R & D projects
- Anagnostopoulos M, Szwejczewski M & Goffin K. (2003). The incorporation of customer support during the new product development process: an exploratory study
- Goffin K, Szwejczewski M, Lemke F & Pfeiffer R. (2002). Manufacturers and their Suppliers - When is 'Partnership' Applicable
- Goffin K & New C. (2001). Customer support and new product development : An exploratory study
- Zhang L & Goffin K. (2001). 'Managing the transition' : supplier management in international joint ventures in China
- Szwejczewski M, Goffin K, Lemke F, Pfeiffer R & Lohmüller B. (2001). Supplier management in German manufacturing companies : An empirical investigation
- Goffin K, Pfeiffer R, Szwejczewski M & Lohmuller B. (2000). Managing Innovation in UK and German Manufacturing Companies
- Goffin K, Lohmuller B, Pfeiffer R, Szwejczewski M & Oke A. (2000). Exploring the relationship between innovation rate and revenue in German manufacturing companies
- van Bennekom F & Goffin K. (1999). Using Customer Support's Knowledge Base to Enhance New Product Development
- Lemke F, Szwejczewski M, Goffin K, New C, Pfeiffer R, .... (1999). Supplier Management in Manufacturing Companies: An Empirical Investigation in Germany and the UK
- Zhang L & Goffin K. (1999). Joint Venture Manufacturing in China : an Exploratory Investigation
- Goffin K, Pfeiffer R, Lohmuller B, Szwejczewski M & New C. (1999). Innovation Rate: An Exploratory Study of UK and German Manufacturing Companies
- Szwejczewski M, Goffin K, Lemke F, New C, Pfeiffer R, .... (1999). UK and German Supply Chain Practices - Survey Results
- Szwejczewski M, Goffin K, New C, Pfeiffer R & Lohmuller B. (1998). Key Measures of Manufacturing Performance: UK/Germany Benchmarks
- Goffin K & New C. (1998). Customer Support and New Product Development - A Cross-Industry Exploratory Study
- Goffin K, New C, Lohmuller B, Szwejczewski M & Pfeiffer R. (1998). Manufacturing Performance: A Comparison of UK and German Benchmarks
- Goffin K & Levene R. (1998). Simultaneous/Integrated New Product and New Service Development - Three Exploratory Case Studies
- Goffin K. (1998). Operations management teaching on European MBA programmes
- Szwejczewski M, Goffin K & New C. (1997). The Characteristics of Leading Manufacturing Plants
- Goffin K, Szwejczewski M & New C. (1997). Innovation Levels in UK Manufacturing Industry: An Exploratory Study
- Goffin K. (1997). Teaching Just in Time to MBA Students
- Levene R & Goffin K. (1997). A Framework for Innovation
- Goffin K. (1996). Evaluating Customer Support at the Design Stage - An Empirical Study
- Levene R & Goffin K. (1996). QFD in Project Management - A Pragmatic Approach
- Tjaturpriono HA, Goffin K & Pavlov A. Linking rationality, politics and routines in the portfolio decision-making processes
Books
- Goffin K & Mitchell R. (2010). Innovation Management: Strategy and Implementation using the Pentathlon Framework (2nd edition)
- Goffin K, Lemke F & Koners U. (2010). Identifying Hidden Needs
- Goffin K. (2006). Evaluating the whole product use cycle: design for service and support In Loch C & Kavadias S (eds), Managing Product Development.
- Szwejczewski M & Goffin K. (2006). Maximising equipment effectiveness at Reckitt Benckiser In Operational Excellence in the Pharmaceutical Industry.
- Goffin K & Mitchell R. (2005). Innovation Management: Strategy and Implementation using the Pentathlon Framework (1st edition)
- Goffin K, Lee-Mortimer A & New C. (1999). Managing Product Innovation for Competitive Advantage
- Goffin K, Wheatley M, Szwejczewski M & New C. (1996). Management Today's Guide to Britain's Best Factories
