Background

Keith Goffin is Director of the Centre for Innovative Products and Services (CIPS). He has extensive experience of product development from both an industrial and an academic perspective. During 14 years with Hewlett Packard (HP) Medical Products he worked on the development of the world's most successful patient monitor and designed the marketing campaign that took defibrillators from 3% market share to market leadership within six months. Parallel to his work at HP he completed a part-time PhD and his findings on customer service have been applied in companies such as Ford and NCR. At Cranfield he teaches on MBA and executive programmes and is a visiting professor at business schools in France, Italy, Germany and Sweden. His research interests are innovation culture, project-to-project learning, and enhanced methods of market research-so-called 'hidden needs analysis'. He has published over one hundred articles in journals and newspapers such as the Journal of Product Innovation Management, Research-Technology Management and the Financial Times. The second edition of his book Innovation Management: Strategy and Implementation Using the Pentathlon Framework (with Professor Rick Mitchell) and his latest book Identifying Customers' Hidden Needs: Creating Breakthrough Products (with Fred Lemke and Ursula Koners) were 2010. He regularly acts as a consultant on innovation management to leading organisations. In May 2011 Keith was selected as the Financial Times Professor of the Week for his work on hidden needs.


Current activities

Current main research and consulting interests are:

  • Identifying corporate growth opportunities (through new products, services, and new business models).
  • Identifying barriers to innovation and breaking them down.
  • Identifying customers' hidden needs -- new methods for market research and developing breakthrough products and services.
  • Knowledge management in R&D.
  • Managing new product development.



Clients

Very active in supporting leading companies with innovation. Clients include:

  • Agilent Technologies
  • BASF
  • Bosch
  • HSBC
  • Merz
  • Molnlycke
  • Leyland-Trucks
  • Rank-Xerox
  • Reckitt-Benckiser
  • SCA
  • Sony
  • Unilever.



Publications

Articles In Journals

Conference Papers

  • van der Hoven C, Michea A, Varnes C & Goffin K (2013) Giving the customer a voice: A study of market research methods and their perceived effectiveness in NPD. In: 20th International Product Development Management Conference, Paris.
  • Baxter D, Goffin K & Szwejczewski M (2011) Knowledge Integration in R&D teams: An in-depth study of individual perspectives. In: 18th International Product Development Management Conference, Delft, Netherlands.
  • Baxter D, Goffin K, Szwejczewski M & van der Hoven C (2011) Does prior experience change the learning effect in a new product development simulation?. In: 18th International Product Development Management Conference, Delft, Netherlands.
  • Goffin K, Micheli P & Verganti R (2011) Industrial Designers and their Role in New Product Development. In: 18th International Product Development Conference, Delft.
  • Szwejczewski M, Goffin K & and Baxter D (2011) Identifying Customers' Hidden Needs: An Exploratory Study. In: 18th International Product Development Conference, Delft.
  • Baxter D, Goffin K & Szwejczewski M (2010) Evaluation of an approach to uncover tacit innovation knowledge using the repertory grid technique. In: 17th International Annual EurOMA Conference, Porto.
  • Goffin K, Baxter D, Szwejczewski M, Cousens A & van der Hoven C (2010) Tacit knowledge development in a new product development teaching simulation. In: 17th International Product Development Management Conference, Murcia, Spain.
  • Baxter D, Goffin K, Szwejczewski M & Koners U (2010) Tacit knowledge and situated practice in NPD: an in-depth case study. In: 17th International Product Development Management Conference, Murcia, Spain.
  • Szwejczewski M & Goffin K (2010) New product development and the role of customer support. In: 17th International Annual EurOMA Conference, Porto.
  • Micheli P, Jaina J, Goffin K & Verganti R (2007) Perceptions of product design. In: EAISM:14th International Product Development Management Conference, Porto.
  • Goffin K & Szwejczewski M (2007) Customer support and new product development. In: EurOMA Annual Conference, Ankara.
  • Goffin K (2006) How organisations can build a culture of innovation. In: Enterprise Ireland Innovation Forum.
  • Goffin K (2006) Beyond the voice of the customer. In: The 2nd Institution of Engineering and Technology Multimedia Conference 2006, London.
  • Goffin K (2006) Keynote address: Beyond the voice of the customer. In: 2nd Institution of Engineering and Technology Multimedia Conference, London.
  • Koners U & Goffin K (2005) Learning in R & D: A cross-case analysis. In: EurOMA 12th International Conference, Budapest.
  • Koners U & Goffin K (2005) An exploratory study of the knowledge generated during R & D projects. In: 12th International Product Development Conference, Copenhagen.
  • Anagnostopoulos M, Szwejczewski M & Goffin K (2003) The incorporation of customer support during the new product development process: an exploratory study. In: EurOMA & POMS Joint International Conference, Cernobbio, Lake Como.
  • Goffin K, Szwejczewski M, Lemke F & Pfeiffer R (2002) Manufacturers and their Suppliers - When is 'Partnership' Applicable. In: POMS 2002 Conference, San Francisco, CA.
  • Goffin K, Pfeiffer R, Szwejczewski M & Lohmuller B (2000) Managing Innovation in UK and German Manufacturing Companies. In: 11th annual meeting of the Production and Operations Management Society, San Antonio, TX.
  • Goffin K, Lohmuller B, Pfeiffer R, Szwejczewski M & Oke A (2000) Exploring the relationship between innovation rate and revenue in German manufacturing companies. In: 7th International Product Development Conference, Leuven.
  • Lemke F, Szwejczewski M, Goffin K, New C, Pfeiffer R & Lohmuller B (1999) Supplier Management in Manufacturing Companies: An Empirical Investigation in Germany and the UK. In: 8th International Annual IPSERA Conference, Belfast & Dublin.
  • Zhang L & Goffin K (1999) Managing the Transition - Supplier Management in International Joint Ventures (IJVs) in China. In: 4th International Manufacturing Research Symposium, Cambridge.
  • van Bennekom F & Goffin K (1999) UsingCustomer Support's Knowledge Base to Enchance New Product Development. In: Service Operations Management Association Conference, Boston.
  • Goffin K, Pfeiffer R, Lohmuller B, Szwejczewski M & New C (1999) Innovation Rate: An Exploratory Study of UK and German Manufacturing Companies. In: 6th International Product Development Conference, Cambridge.
  • Szwejczewski M, Goffin K, Lemke F, New C, Pfeiffer R & Lohmuller B (1999) Supplier Management in German Manufacturing Companies: An Empirical Investigation. In: 6th European Operations Management Association Conference, Venice.
  • Szwejczewski M, Goffin K, Lemke F, New C, Pfeiffer R & Lohmuller B (1999) UK and German Supply Chain Practices - Survey Results. In: 10th Production and Operations Management Society Conference, SC, USA.
  • Zhang L & Goffin K (1998) Joint Venture Manufacturing in China - An Exploratory Investigation. In: European Operations Management Association (EurOMA) Workshop on International Operations, Birmingham.
  • Goffin K (1998) Operations Management Teaching on European MBA Core Courses. In: 9th Annual Meeting of the Production and Operations Management Society, Santa Fe.
  • Goffin K & Levene R (1998) Simultaneous/Integrated New Product and New Service Development - Three Exploratory Case Studies. In: Project Management Institute 29th Annual Seminars & Symposium.
  • Goffin K & New C (1998) Customer Support and New Product Development - A Cross-Industry Exploratory Study. In: 5th International Product Development Conference, Como.
  • Goffin K, New C, Lohmuller B, Szwejczewski M & Pfeiffer R (1998) Manufacturing Performance: A Comparison of UK and German Benchmarks. In: 5th European Operations Management Association Conference, Dublin.
  • Szwejczewski M, Goffin K, New C, Pfeiffer R & Lohmuller B (1998) Key Measures of Manufacturing Performance: UK/Germany Benchmarks. In: 9th Annual Meeting of the Production and Operations Management Society, Santa Fe.
  • Goffin K, Szwejczewski M & New C (1997) Innovation Levels in UK Manufacturing Industry: An Exploratory Study. In: 4th International Product Development Conference, Stockholm.
  • Goffin K (1997) Teaching Just in Time to MBA Students. In: Implementing Innovative Ideas in Management Education Conference, Nice.
  • Levene R & Goffin K (1997) A Framework for Innovation. In: Project Management Institute 28th Annual Seminars & Symposium, Chicago.
  • Szwejczewski M, Goffin K & New C (1997) The Characteristics of Leading Manufacturing Plants. In: 8th Annual Meeting of the Production and Operations Management Society, Miami Beach.
  • Goffin K (1996) Evaluating Customer Support at the Design Stage - An Empirical Study. In: 3rd International Product Development Conference, INSEAD.
  • Levene R & Goffin K (1996) QFD in Project Management - A Pragmatic Approach. In: Project Management Institute 27th Annual Seminars & Symposium, Boston.

Books

  • Goffin K, Lemke F & Koners U (2010) Identifying Hidden Needs: Creating Breakthrough Products. Palgrave Macmillan.
  • Goffin K & Mitchell R (2010) Innovation Management: Strategy and Implementation using the Pentathlon Framework. Palgrave Macmillan, ed. 2nd edition.
  • Goffin K (2006) Evaluating the whole product use cycle: design for service and support. In: Managing Product Development. Loch C, Kavadias S (ed.).
  • Szwejczewski M & Goffin K (2006) Maximising equipment effectiveness at Reckitt Benckiser. In: Operational Excellence in the Pharmaceutical Industry.
  • Goffin K & Mitchell R (2005) Innovation Management: Strategy and Implementation using the Pentathlon Framework. New York: Palgrave, ed. 1st edition.
  • Goffin K, Lee-Mortimer A & New C (1999) Managing Product Innovation for Competitive Advantage. Haymarket Business Publications.
  • Goffin K, Wheatley M, Szwejczewski M & New C (1996) Management Today's Guide to Britain's Best Factories. DTI/Haymarket Business Publications.