The Marketing Consultancy Project module is a key feature and highlight of our Strategic Marketing MSc course at Cranfield School of Management. This year the module required the Strategic Marketing students to spend a whole week working as consultants on a real-life marketing consultancy project for Adnams Southwold, an award-winning UK brewer, hotelier and wine merchant. The students worked together as consultancy teams leveraging all the knowledge gained during the course to deduce and present managerial recommendations to the client company.