Anita HoffmanAnita Hoffmann is a senior executive coach and search consultant working with Purpose led companies (Corporates, PE/VC, NFP) find the right people to affect change on today's big issues.

Anita’s passion and Purpose is helping executives transition their roles and careers, and companies their business, to create societal purpose AND profit – through either coaching or recruiting new types of leaders for organisations.

She is particularly interested in the career and work conundrums created by our increasing longevity and researches this topic for the Cranfield Sustainability group where she is a Visiting Fellow, in 2016 she published the paper ‘Purpose Driven Leader – Purpose Driven Career’ describing how leading organisations develop older leaders’ skills and career wise.

In April 2018 she published the companion book for individual leaders ‘Purpose & Impact: How Executives are Creating Second Careers’ with Greenleaf / Routledge, showing how we can all have great societal impact without necessarily being a CEO or billionaire!