In the current era, with increased digitalisation and a focus on people analytics and evidence-based practice, traditional HR operating models may no longer be effective in delivering the business strategy. Has the time finally come to abandon the Ulrich model?

In this session we are joined by two well known experts in the areas of the future of HRM and People Analytics to discuss a new business-driven HR operating model for the digital era - this is dubbed BD:HR.

The BD:HR operating model is specifically designed to help HR functions use data more effectively to deliver the strategic capabilities required by Executive Teams rather than the tactical workforce capabilities so frequently delivered by many HR functions today.


Max Blumberg

Max Blumberg

Founder, Blumberg Partnership; Executive Advisor to CIPD

Max Blumberg, PhD is founder of the Blumberg Partnership, a Top 50 People Analytics consultancy that delivers global analytics and sales force solutions to organisations like Nestle, Lloyds Register, the BBC, Rentokil Initial, Barclays Corporate and the CIPD.

Prior to this, Max worked as a management consultant at Accenture after which he founded and successfully exited a technology start-up.

In addition to his commercial work, Max is also a Visiting Professor at Leeds University Business School and a Visiting Researcher at Goldsmiths, University of London. He is a regular contributor to the media and global conference circuit.

Dave Millner

Dave Millner

Consulting Partner @HRCurator, CPsychol, FCIPD, ACIB

Dave has a business background working in financial services in the area of retail and corporate lending and risk for some 8 years, followed by 30 years of internal and external HR consulting experience in NatWest/RBS, PSL, Kenexa and IBM as an occupational psychologist.  Dave worked directly with different global and multi-national based organizations offering organizational effectiveness-based solutions focusing on future proofing their businesses.

He is a regular presenter at global HR conferences promoting the role of technology, people analytics and the need for HR to be more commercial in its’ approach so that it can demonstrate tangible business value.  His first book ‘Introduction to People Analytics’ on the changing role of HR and the increasing demand for data insights was published in April 2020.

He’s referenced as being a key influencer on Twitter via @HRCurator in a number of HR subject areas (c29,000 followers).  He’s an Associate with Corporate Research Forum (CRF), GPS Asia, Hult Ashridge Business School, the Centre for Effective Organizations (CEO) at the University of Southern California (USC) and is an Adviser to iPsychTec, a cultural analytics provider. He is one of Engage Employee’s Forward Thinkers for 2021.


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