Areas of expertise
Background
Anne holds a MBA and MRes. She is a Board Director responsible for New Media (Express Newspapers); and also Head of Strategic Planning (Telegraph Newspapers).
Research opportunity
Consumer Engagement: Conceptualization and Operationalisation.
Devising a scale for online consumer engagement with brands and quantifying the relationship between ‘engagement’ and commercially optimal outcomes.
Shareholders’ influence over management with respect to company environmental and social performance.
Sector: Marketing; internet
Research methods: Qualitative and quantitative
Publications
Journal of Business Research 63 (2010) 919-925; Mollen and Wilson: “Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives”.
