Areas of expertise



Anne holds a MBA and MRes. She is a Board Director responsible for New Media (Express Newspapers); and also Head of Strategic Planning (Telegraph Newspapers).

Research opportunity

Consumer Engagement: Conceptualization and Operationalisation.

Devising a scale for online consumer engagement with brands and quantifying the relationship between ‘engagement’ and commercially optimal outcomes.

Shareholders’ influence over management with respect to company environmental and social performance.

​Sector:​ Marketing; internet

​Research methods:​ Qualitative and quantitative


Journal of Business Research 63 (2010) 919-925; Mollen and Wilson: “Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives”.