Economies of scope are one of the most under-researched topics in microeconomics. Economies of scope are the benefits that accrue to a company when they produce more than one product. Traditionally economies of scope have been seen as a way of generating revenues from by-products, or savings gained from joint marketing of products. However, in a World of rapid innovation anecdotal evidence shows that economies of scope offer companies alternative trajectories of evolution where companies can transition from declining product/service markets to new expanding markets. This PhD will investigate how successful firms harness the evolutionary potential of economies of scope to create competitive advantage. This is a great opportunity for a PhD researcher looking to explore the evolutionary change of companies and produce a working model of how businesses can best harness economies of scale.
Expression of interests should be directed to Dr Andrew Angus.