Chief Executive Officer
"We have had a solid interest in customer centricity and value creation for many years. Joining the KAMBP Forum was a logical step. We use it to better understand the current thinking in B2B sales/account management and how best to translate these methodologies to an SME working in professional services.
The people we have met, the workshops we've attended and the learning have all had a direct relationship to us increasing the value we offer our clients and other stakeholders. I would recommend the KAMBP Forum to anyone who wants to take B2B sales/KAM/ABM seriously".
Member of KAMBP Forum Since 2015
Director, Key Account Coordination and Customer Solutions
The Cranfield KAMBP Forum is a valuable resource for us to achieve KAM Excellence.
There are many strands which are excellent...
- The excellent speakers and thought leaders on varied but crucial topics - to stimulate and challenge our thought processes and learn best practice.
- The practical and research based tools to aid our journey.
- The opportunity to network with professionals from other industries and understand their approaches and solutions.
The Leadership of the Forum is made up of well-respected and knowledgeable practitioners including the father of KAM. Membership is the first cab of the rank for my budget each year. It provides implementable insights which add value to the business.
Member of KAMBP Forum Since 2017