Below is a list of our recent reports which highlight some of the areas of research we have done:
Report Title |
Author/s | Date | ||
Sales Leadership Paradoxes |
Dr Javier Marcos & Dr Rodrigo Guesalaga |
March 2018 |
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Implementing Key Account Management |
Dr Sue Holt & Dr Rodrigo Guesalaga |
November 2016 |
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Identifying Customer Attractiveness Criteria |
Dr Sue Holt & Dr Rodrigo Guesalaga |
September 2016 |
||
The Future of Key Account Management Insights gathered from interviews with KAM Practitioners |
Dr Rodrigo Guesalaga, Ralph Baillie, Dr Sue Holt Kate Davies & Dr Ian Speakman |
March 2016 |
If you'd like to purchase a report/s:
Please download and complete the report order form (credit or debit card accepted) and email to Hayley Brown, KAMBP Forum Administrator h.brown@cranfield.ac.uk
For online payment - please email Hayley Brown h.brown@cranfield.ac.uk and confirm which report/s you'd like to order. Payment can then be made at our online site.