Unlock!: The Cranfield BGP Response Programme Un-conference

As we witness further lock-down measures being lifted, we still remain unsure about how things will plan out over the next 12 – 24 months. While we hoped it would be different, the reality sinks in: Nobody has all the answers. Nobody can – we’ve never been here before.

How will we run our businesses? What constraints will we be under? What demand will there be for what we sell? Why go back to “normal” anyway, why not try to go back to something better?

Over the last few months, we have all re-discovered the importance of peer-to-peer conversation and joint learning. At the Bettany Centre for Entrepreneurship, we will continue to play our role to lead and stimulate these conversations.

On the 7th July, we will be bringing SMEs and subject-matter experts together for an afternoon of fun, peer-to-peer learning and conversations to “unlock” some answers to the above questions.

The afternoon will be packed with knowledge across two slots around the following themes:

  • “Marketing and Sales”
  • “Management and Leadership”
  • “Money”
  • “Strategy”
  • “Me”

After each of the time slots - which are driven by participant input - we will be summarising and sharing the key takeaways from the five parallel sessions. Therefore, you will not only take away the learning from the two sessions that you have participated in, but will also have exposure to all of the understanding from the ten sessions available on the day.

You will also receive access to all recordings after the event, allowing you to re-watch all of the content and discussions.


13:00 – 13:10

Welcome

Opening Remarks and Welcome from Professor Tom Stephenson and Dr Stephanie Hussels

Outline of the Day from Sabrina Sommer and Chloe Flatt

13:10 – 13:40

Keynote: Is your business covid secure – and what does that mean?
With 
Jane Lambert – ECG training

13:40 – 14:40

Slot 1 – Parallel sessions

  • Marketing/Sales: Marketing your way out of Covid with Jonathan Wagstaffe - Growva
  • Leadership/Management: Making sense of motivation for leadership excellence with
    Guy Shackleton – Horizon 37
  • Money/Markets: Risky Business? With Ray Abercromby – Smith and Williamson
  • Strategy: One crisis to another crisis? How not to stall your own growth with Adam Cox
  • Me: Mental health through Covid-19 and beyond with Raymond Sheehy

14:40 – 15:00

Key take-aways

A quick round up from all five sessions and what you can take away from it

15:00 – 15:10

Tea Break

15:10 – 15:40

Keynote: Where are we now? An economic update from Professor Joe Nellis
– Cranfield School of Management

15:40 – 16:40

Slot 2 – Parallel sessions

  • Marketing/Sales: Getting back on the selling front foot with Lara Morgan
  • Leadership/Management: 'Waiting out the storm' is not an option –
    A strategic approach to organisational resilience 
    with Professor David Denyer and Mike Sutliff
    – Cranfield School of Management
  • Money/Markets: Going Against the Flow with Ray Abercromby – Smith and Williamson
  • Strategy: Do I want an NED? With Professor Ruth Bender
    – Cranfield School of Management
  • Me: Imagine a moment in time: defining your vision post Covid-19 with Debra Charles
    – Novacroft

16:40 – 17:00

Key take-aways

A quick round up from all five sessions and what you can take away from it

17:00 – 17:30

Closing comments and virtual networking

Closing of the day and opportunity for virtual networking




Confirmed speakers

Keynote speakers: Joe Nellis, Jane Lambert

Where are we now? An economic update from Professor Joe Nellis

Joe NellisCranfield School of Management Professor in Global Economy, Joe Nellis, will join us for our keynote session.

Joe will be reflecting on what is currently happening with the economy and discussing the economic outlook for the future beyond the crisis. This is a chance to hear Joe’s expert predictions for the shape of the UK’s economic recovery.

Professor Joe Nellis specialises in macroeconomic analysis and policy, business environmental analysis and strategic thinking for managers. Joe has published 19 research and subject-based books and over 200 academic and practitioner journal articles.

He is an experienced contributor to a wide range of national and international conferences and is a consultant to a number of organisations in the areas of strategy and business environmental analysis, strategy formulation and management development.


Is your business covid secure – and what does that mean? With Jane Lambert

Jane Lambert Jane is a qualified nurse who also runs a medical training company. During the covid crisis her business activity has dramatically changed to support both essential training within the NHS and clinical work around covid testing for individuals and businesses.






Slot 1 speakers (13:40-14:40): Jonathan Wagstaffe, Guy Shackleton, Ray Abercromby, Adam Cox, Raymond Sheehy

Marketing your way out of Covid with Jonathan Wagstaffe

Jonathan WagstaffeThe Covid crisis has accelerated a number of trends that were already happening, such as working from home, and digital transformation.

The pressure is now on businesses to respond. The winners will be those that respond most effectively, and use this time to evolve and be ready for the new shape of the 2020s.

In this session, Jonathan will look at what this means for marketing. Which recent trends will become essential in the 2020s?

What do you need to do to make sure you succeed?

Jonathan will be looking at how to make marketing part of everything you do, how to put your customer at the centre of your marketing, and how to make sure you give yourself the best possible chance of success.

Jonathan is a tech entrepreneur, digital marketing educator, and keynote speaker, with decades of experience of growing businesses.

In 2018 he launched Growva, an organisation designed to educate and help leaders of growing businesses to increase sales and customer engagement by better using their websites and other digital tools. He is actively involved in how Growva's customers use digital and inbound marketing to drive sales growth in 2020.

Making sense of motivation for leadership excellence with Guy Shackleton

Guy ShackletonThere are 9 reasons people come to work, and money is only one of them!

Many of us are uncertain about what we want and need to perform at our best, what drives our own behaviour, and what other people are motivated by. Just imagine what changes you would make if you knew specifically what you and your team needed to feel happy and engaged. Guy Shackleton, a motivation specialist for Scale-up businesses at Horizon37, shares his expertise to:

  • Explore core motivators that influence people’s choices, actions and results,
  • Learn how to leverage natural preferences and recognise potential weaknesses
  • Discover strategies to improve communication, teamwork and productivity
  • Find out how to assess the motivations of your teammates to unleash performance

With 20 years’ experience of Leadership and Management Consulting in IT, Banking and Automotive industries, Guy collaborates with Scale-up Leaders and teams to set clear goals and work systematically to achieve results.

Risky Business? With Smith & Williamson

Smith & WilliamsonRay Abercromby, Tax Partner at Smith & Williamson, will lead a 30-minute presentation and discussion on how restructuring your business can help manage risk. This will include the following:

  • Removing or protecting key assets in the business.
  • Separating potentially toxic or troublesome business streams for the more successful ones.
  • What’s possible? An insight into how insolvency procedures can “follow the money”.

Smith & Williamson are an independently owned professional and financial services firm providing investment, financial advisory and accountancy services to private and corporate clients.

Ray specialises in the tax aspects of transactions from a corporate and stakeholder perspective.

One crisis to another crisis? How not to stall your own growth with Adam Cox

Adam CoxNow that the shock of the first wave has started to subside, businesses are beginning to plan how they will make up their lost ground. But will they be their own worst enemy?

If businesses don’t manage their ‘return to growth’ correctly, one crisis can easily lead to another. In the session, we look at the difficult lessons learned by organisations who should’ve known better, and discuss what risks must be mitigated to improve the chance of bouncing back.

Adam Cox is a career strategist, helping professionals across the globe ranging from Start-Up Entrepreneurs to Fortune #10 Executives navigate the complexities of business for over quarter of a century.

 

Mental Health through Covid-19 and beyond with Raymond Sheehy - Bridge Support

Key areas covered will include:

  • General theory of mental health (2 ways of thinking about what mental health is)
  • Mental health in light of isolation and home working
  • How do companies and organisations support their staff?
  • Practical strategies for individuals, companies and organisations through Covid-19 and beyond

Raymond took over as Chief Executive of Bridge Support in 2009. His aim was to turn the organisation into the best provider of mental health services in South East England. Raymond is masters level qualified in leadership coaching and mentoring from the Institute of Leadership and Management (ILM), was the elected Lead Governor of Oxleas NHS Foundation Trust for 9 years, a Panel Member on the Monitor (NHS Improvement) Independent Advisory Panel and has chaired the Health and Wellbeing Board for a London Borough designing the whole population mental health strategy. 

Slot 2 speakers: (15:40-16:40): Lara Morgan, Ray Abercromby, Ruth Bender, Debra Charles, David Denyer and Mike Sutliff

Sales Reignition: Getting back on the selling front foot with Lara Morgan

Lara MorganRebuilding your sales pipeline following a pandemic will undoubtedly be a daunting prospect for many businesses.

Where do you start after your pipeline has disappeared over the last few months?

Lara Morgan will be sharing what you need to do in order to review, reprioritise and restructure your selling strategies. This session will help you to build back with momentum.

Lara started her first business, Pacific Direct Ltd, in 1991 at age of 23. Seventeen years later she sold her majority share (99%) for the sum of £20 million. She is passionate about sales and believes that it is the heart of growth.

Going Against The Flow with Smith & Williamson

Smith & WilliamsonRay Abercromby, Tax Partner at Smith & Williamson, will lead a 30-minute presentation and discussion on how to raise your head above the parapet when all around are hiding. This will include the following:

  • Opportunistic acquisitions of business or divisions.
  • How funding might work in a tough environment.
  • Incentives to attract key staff who are unsettled in their current roles

Smith & Williamson are an independently owned professional and financial services firm providing investment, financial advisory and accountancy services to private and corporate clients.

Ray specialises in the tax aspects of transactions from a corporate and stakeholder perspective.

Do I want an NED? With Professor Ruth Bender

Ruth BenderProfessor Ruth Bender will be encouraging discussion around what a non-executive director does and why your business may benefit from having one. The advantages of incorporating a NED into your business may be exposure to other business and contacts, or having someone additional to talk to and share ideas with.

This thought-provoking session will allow you to think about how a NED could be beneficial for your business as we emerge from the coronavirus crisis.

Ruth is an Emeritus Professor of Corporate Financial Strategy, she lectures on corporate finance and corporate governance. She was previously a corporate finance partner with Grant Thornton, and in private equity with Legal and General Ventures. She is also currently the Chair of The Case Centre, the independent home of the case method.

Imagine a moment in time: defining your vision post Covid-19 with Debra Charles

Debra CharlesThere’s never been a more important time to take a breath and think about you. Entrepreneur and futurologist Debra Charles will facilitate a practical workshop to help you understand what success looks like, and what action you need to take to get there. You will choose a moment in time and create a picture of what life will look like for you, and as a result come away with a definitive view of what you want more of, and what you want less of in your life.

In this session, you will be inspired with the tools enabling you to:

  • Understand what success looks like at a moment in time of your choosing (six months, six years, it’s up to you)
    • This could be success for your career, home, family life, team, state of mind, etc
  • Articulate why that’s important
  • Identify key challenges and opportunities
  • Get clarity of vision

If you know where in life you are trying to navigate to, you are more likely to get there. This valuable session will help you to take some time for yourself, rise up from the day to day, and do just that.

Debra Charles is CEO and Founder of Novacroft, a 300 strong team of specialists in smart technology and customer care.

An expert in integrating people, processes and technology to help transform organisations to be fit today to thrive tomorrow, Debra is passionate about harnessing technology to make a meaningful impact on society. Today 32m people use Novacroft’s products and services. 

‘Waiting out the storm’ is not an option – A strategic approach to organisational resilience

Mike SutliffDavid DenyerProfessor David Denyer and Mike Sutliff from Cranfield School of Management will be discussing how leaders must face the paradox of embracing risk and innovation if they are to succeed. David has been involved in helping organisations to prepare for and respond to extreme events, across every sector, for almost 20 years. Mike brings a background in design thinking and leadership to his resilience work, placing customers at the centre of adaptive innovation efforts. They believe the fusion of organisational resilience, leadership and design thinking approaches offer practical ways to address the challenges present in today’s uncertain world.

David Denyer is Professor of Leadership and Organizational Change and Commercial Director at Cranfield School of Management. He is a Fellow of the Academy of Social Sciences, British Academy of Management, CIPD, Higher Education Academy, Advanced Institute for Management Research and the Centre for Evidence-based Management and is a past recipient of UK ‘Most Influential Thinker’ awarded by HR magazine.

Mike Sutliff is a Project Director, Designer and Executive Coach responsible for the 'Resilience Grand Challenge' initiative at Cranfield University.

Pricing

We have two types of tickets available, a single ticket for individuals and a company ticket which allows you to bring 8 colleagues, customers and friends.

For every ticket sold, we will be inviting participants from the charity sector to join us for free on the day.

Standard tickets: £50.

Company tickets: £200 for 8 spaces.

Access to all recordings post-event is also included in the ticket price.

Tickets can be purchased until midnight on Sunday 5th July.

Summary

Unlock!: The Un-conference truly will be what you make of it. We know that in the BGP universe, we have many great thinkers and problem solvers, and we know that everybody running a business has questions right now. At the university, we have some outstanding academic staff, and we will ask them to join the event and bring their expertise if that’s what people request. So, tell us what you want to discuss, come along on 7 July, and let’s help each other get our businesses ready for the future.

Register