Contact Pim Dale


Chief Executive for Advanced Logic Analytics Ltd which is an AI (artificial intelligence) and behavioural science and data analytics company (SaaS) that offers financial firms unique algorithms and powering analytical solutions to help deliver alpha.  Cofounded and developed Advance Logic Analytics to series A funding stage and the business is rapidly growing. Other achievements include: building and running a multi-billion dollar businesses as well as holding several non-executive positions. A senior executive who has gained extensive general management experience encompassing, sales, marketing, finance, business, operations and services. Operating across all segments and channels with a successful track record of creating and building high growth businesses globally. A strong people manager who has developed diverse cross regional teams and managed multi-billion dollar businesses whilst executing profitable P&Ls throughout his entire career. Pim has over 30 years of I.T. experience and an MBA in International Business and Marketing. Plus extensive board level experience (Dell, Systemax, A&O IT Group)
2015- Present Advanced Logic Analytics Ltd CEO

 Co-Founder of a SaaS Fintech company which provides AI (artificial intelligence) and behavioural science and data analytics to financial services firms. Completed and raised initial funding and the EIS round now moving to series A. Provider of quant analytics to the financial services sector, 

2016- Present  NED A&O IT Group

 A&O IT Group is an IT managed services organisation for large and mid-sized businesses 
2012 – 2015 SYSTEMAX                                                                           

 Chief Executive, EMEA. Responsible for a multi-billion dollar information technology & services company  Completed 5 Global mergers & acquisitions (largest deal $200M). Responsible for P&L of $1.4Bn and 2,200 people; $270M in annual online web revenues. Built a shared services centre in Budapest (0 to 700 people) in 2013
2011 COMPLIANT PHONES (sold to Vodafone) Chairman                                                                                  

 SaaS provider of mobile device recording services. Responsible for selling Compliant Phones to Vodafone
1996 - 2010 DELL COMPUTER  2008 Vice President & GM (Global Distribution Channels)  

Developed a Global distribution/retail network spanning Emerging Markets (EMEA, China, India, ASEAN and LATAM) for Consumer and SMB segments   Constructed the strategy and built the organisation for implementation in China, India, ASEAN and LATAM resulting in the basis for a distribution /retail network.  Developed partner network and programmes in above territories providing Dell with a 3rd party channel.
2000 - 2008 Vice President & GM (EM-EMEA)  

 Appointed to create and build the Dell business within EMEA emerging markets comprising of 126 countries spanning Russia, CIS, CEE, Middle East and Africa in 2000 this was a $30m business which I grew to $3.2 Bn. Created and implemented the strategy and hybrid business models (Direct / Indirect) which resulted in a $3.2 Bn per annum turnover business.    Gained number 2 market share position overall by generating strong performances across all consumer segments, SMB, public and corporate.  Managed and delivered a successful and profitable P&L. Established on the ground presence across the emerging markets region by     building a multi-country/multi-cultural organisation of 1100 people. Built and developed and implemented the services & support infrastructure across all EMEA emerging markets for the whole Dell portfolio of products. This resulted in the provision of standardized global support and service capability.
1998 - 2000 Director UK Corporate Sales                         

Responsible for the UK business to run the corporate sales division. Built the sales force and achieved the Number 1 share position for Dell within the UK Corporate Sector.
1996 - 1998 Director Server Business EMEA                          

 Built and set-up the server business throughout EMEA. Responsible for all aspects of the business working with the design teams, manufacturing, marketing and sales. Launched the Power Edge Server range in EMEA.
1990 - 1996 SUN MIRCOSYSTEMS                                        

Head of Product Marketing – Northern Europe Business Development Manager – Manufacturing Sector
1988 - 1990 SIEMENS NIXDORF                                          

  Product Manager UNIX systems 
1984 - 1988 HEWLETT PACKARD                     

 Corporate Account Manager MBA Programme   


MBA (Marketing International Business)  University of Bradford Business School 1983 – 1984 

BSc (Chemistry) University of Bradford 1979 – 1983

Research opportunities

                                                        Antecedents of BMI

                      ‘The Entrepreneurial and Managerial Antecedent of BMI’ 

                                                               PhD Proposal


Competitive advantage is a central theme in strategic management, especially how firms create, identify and exploit sources of competitive advantage that result in higher levels of rents appropriation. A great deal of research maintains that innovation is a primary source of firms’ sustained performance. In recent literature and research, however, it has been proposed that continuing improving a firm’s business model is a new form of innovation, complimenting product, process and organisational innovation. The business model concept highlights the relevance of processes of value creation for the consumer, extending previous overemphasis in strategy research on value capturing (Priem, Wenzel and Koch, 2018): business model innovation (BMI) is thus increasingly seen as a key source of competitive advantage for organisations. (Massa, Tucci and Afuah, 2017; Teece, 2010; Kim and Min, 2015).

Despite the widespread acceptance of the above views, research remains limited on what drives business model innovation (Foss and Saebi, 2015). More specifically, there is a lack of research examining the managerial/entrepreneurial processes underlying business model innovation. This project aims to address this gap and uncover the ‘the managerial determinants’ of BMI.


Current activities

Advanced Logic Analytics Ltd   CEO

A%O IT Group   NED

Accomplish Financial Ltd  NED

Undertaking PhD at Cranfield