Contact Jon Newton


Jon is a China-based entrepreneur and business consultant. With over 20 years of China business experience, Jon brings a unique blend of practitioner expertise and a passion for lifelong learning to his research. Jon is a University of Cambridge Masters in Entrepreneurship graduate, a Chartered Management Accountant, holds an MBA from NCKU, and is fluent in Mandarin Chinese.

Jon is an Adjunct Faculty member at New York University and the University of Aberdeen. He has also taught at Fudan University, the University of Dundee and SKEMA Business School delivering executive and practitioner courses focusing on Organizational Behavior, Leadership, Negotiations and Entrepreneurship. He is a regular keynote speaker for visiting business schools on local business insights, team building, and entrepreneurship in China. He also consults for various foreign clients on China market entry and organizational re-structuring. His work and insights have led to features in Forbes magazine, discussing employee incentives and post-covid re-opening motivations.

Current activities

Outside of running his own business interests and teaching, Jon's research interests focus on making sense of the psychological motivations behind foreign entrepreneurship, especially in China start-up contexts, and the social dynamics of team building and cross-cultural business negotiations.