Contact Ihasz Orsolya


Prior to her research, she spent 12 years in entrepreneurship education at the University of Cambridge Judge Business School and worked as a policy advocate with the Department for International Development, the EU DG Youth, and the UN, to promote youth-participation within policy. She believes that access to healthcare and knowledge is a basic human right and (responsible) innovation is a great vehicle to support this call. 

Current activities

Orsi Ihasz is a researcher in (responsible) innovation management and sustainability at Cranfield University and acts as an Enterprise Technology Lead to support entrepreneurial ventures geared towards finding solutions to Sustainable Development Goals (SDGs).  She also lectures on the Management and Corporate Sustainability MSc course.

Her current research contributes towards understanding the role of social system relations in the diffusion of (responsible) innovation in low resource context, with special focus on the WHO’s 'Be He@lthy, Be Mobile' digital health initiative.


Conference Papers

  • Ihasz O, Vyakarnam S & Adams RJ (2020) The role of social systems in the diffusion of externally-developed social innovations into low resource markets (forthcoming). In: British Academy of Management Conference: BAM2020 Conference In The Cloud, Virtual, 2-4 September 2020.
  • Ihasz O & Adams RJ (2020) Listen to our voice (forthcoming). In: British academy of management conference: BAM2020 Conference In The Cloud, Virtual, 2-4 September 2020.
  • Ihasz O, Adams R & Vyakarnam S. (2019) Social system relations in the diffusion of social innovation into low resource markets.. In: R&D Management Conference 2019, Paris, 17-21 June 2019.
  • Adams RJ, Barrington D, Collins M, Hutchings P, Ihasz O, Kolios A, McAdam E, Moreno M, Parker A, Tyrrel S, Vyakarnam, S & Williams L. (2018) A Scoping Review of Business Model Configurations for Diffusing High-Tech Innovations at the Bottom of the Pyramid. In: BAM2018 Conference, University of the West of England, 4-6 September 2018.