Contact Dr Veronica Martinez


Veronica has been working in the strategy management field since 1998 and has supervised 21 doctoral and post-doctoral students. Before her academic career, she worked in the automotive industry, where she coordinated the launching of a new manufacturing quality assurance system. Veronica has worked with organisations such as Daimler-Chrysler, Highland Spring, Alcan Chemicals, EDF Energy and COMIMSA. She has consultancy experience on IBM Greenock and Daks Group. She has also participated in different projects including European projects with Pegout, Fidia, Iparlat and EFESO.

Current activities

Veronica's major research interests revolve around the field of measuring and managing business performance, managing service performance, value in use in products and services and transformation of product-services value propositions. 

Veronica is a co-principal investigator of two half a million IMRC projects in product-service systems. She works in multidisciplinary teams investigating and supporting organisation in their servitization journeys such as, MAN Trucks, Microlise, Roll-Royce, Rockwell, among others. 

Veronica is an active organiser of conferences' tracks and panel sessions in conferences such as EURAM, Academy of Management and PMA. She is a member of the manufacturing futures network. She is a permanent and occasional reviewer of high impact journals such as the international Journal of Production Economics, International Journal of Operations and Production Management and Production, Planning and Control. 

She is a visiting professor at Basilicata University in Italy.