Contact Dr Richard Schoenberg


Dr Schoenberg previously held faculty positions at Cambridge University's Judge Business School and at Imperial College London. Prior to joining academia he held managerial positions with the Ford Motor Company and ICI plc.

Current activities

Dr Schoenberg leads the Strategic Management, Strategizing in Challenging Contexts and International Mergers & Acquisitions modules on the Cranfield MBA. He also contributes to a wide range of Cranfield's executive education programmes, including work for Actavis AG, Amadeus Group SA, Aviation Industry Corp of China, EDF Group SA, Freshfields, GKN plc, Henkel AG, Innovation Group plc, Royal Bank of Scotland plc, Sport England and Wärtsilä Corporation. Richard is an active researcher in the field of strategic management, primarily focusing on mergers and acquisitions, on which he holds a prize winning PhD from the University of London. His work has been widely published and he is a frequent speaker at international conferences. He served on the Editorial Board of the British Journal of Management from 2007 to 2012.


Articles In Journals

Conference Papers

  • Bowman C, Collier N & Schoenberg R (2012) Transition through turnaround strategies: A special case of ambidexterity. In: Strategic Management Society (32nd Annual International Conference), Prague, 7 October 2012.
  • Kato J & Schoenberg R (2011) Customers: The Forgotten Stakeholder in Mergers and Acquisitions. In: Strategic Management Society 31st Annual International Conference, Miami, FL, 6 November 2011.
  • Kato J & Schoenberg R (2009) Customer responses to mergers and acquisitions. In: British Academy of Management Annual Conference, Brighton.
  • Schoenberg R, Bowman C & Ambrosini V (2009) Is one dynamic capability better than two?. In: Academy of Management Annual Meeting, 2009**, Chicago, IL, 7-11 August 2009.
  • Ambrosini V & Schoenberg R (2008) Is one better than many? Processes of corporate value creation. In: 28th Strategic Management Society Annual International Conference, Cologne.
  • Ambrosini V & Schoenberg R (2008) Value creation processes and M&A performance. In: British Academy of Management Annual Conference, 2008**, Harrogate, 9-11 September 2008.
  • Ambrosini V, Bowman C, Collier N, Jenkins M & Schoenberg R (2006) Single loop and double loop dynamic capabilities: An exploration of how firms change. In: The Practice of Dynamic Capabilities: Theory Development and Research Workshop , Lancaster, 4 May 2006.
  • Thornton D & Schoenberg R (2005) The stakeholder impact of bid defences in hostile acquisitions: A comparative analysis. In: British Academy of Management Conference, Oxford.
  • Schoenberg R (2005) Measures of performance in cross-border acquisitions. In: 47th Annual Conference of Academy of International Business, Quebec City.
  • Schoenberg R & Seow L (2005) Cross-border acquisitions: A comparative analysis. In: 47th Annual Conference of the Academy of International Business, Quebec City.
  • Schoenberg R (2004) Measuring the performance of corporate acquisitions: objective vs subjective assessments. In: British Academy of Management Conference, St Andrews.
  • Schoenberg R (2003) Organisational determinants of resource base sharing in international acquisitions. In: Academy of International Business Conference, Monterey, CA.
  • Schoenberg R (2000) Determinants of cross-border acquisition performance: the role of management styles and post-acquisition integration. In: British Academy of Management Conference Annual Conference, 2000, Edinburgh, Scotland, 13-15 September 2000.


  • Bowman C & Schoenberg R (2008) From Customer Understanding to Strategy Innovation: Practical Tools to Establish Competitive Positioning. In: Strategy, Innovation and Change. Galavan R, Murray J, Markides, C (ed.), Oxford, UK: Oxford University Press, p. 38-68.
  • Schoenberg R (2008) Measuring the Performance of Corporate Aquisitions: An Empirical Comparison of Alternative Metrics. In: Mergers and Aquisitions. Krug J (ed.), Sage, p. 277-289.
  • Schoenberg R (2003) Mergers and acquisitions: motives, value creation and implementation. In: The Oxford Handbook of Corporate Strategy. Faulkner D, Campbell A (ed.), Oxford University Press, p. 95-117.
  • Schoenberg R (2001) Knowledge transfer and resource sharing as value creation mechanisms in inbound continental European acquisitions. In: Foreign Direct Investment and Strategic Alliances in Europe. Liu H (ed.), New York: International Business Press.
  • Nicoll W, Norburn D, Schoenberg R (eds), (1998) Perspectives in European Business, Wiley, ed. 2nd edition.
  • Nicoll W, Schoenberg R (eds), (1998) Europe beyond 2000: the enlargement of the European Union towards the East, Wiley.