Contact Dr Richard Adams


Dr Richard Adams is Reader in Entrepreneurship at the Bettany Centre for Entrepreneurship, Cranfield University, and has previously held positions at the Universities of Surrey and Exeter, the University of the West of England and Imperial College London as well as with the UK Cochrane Centre in Oxford. Dr Adams focuses his research at the intersection of (responsible) innovation, sustainability and technology entrepreneurship, and has a particular interest in social and sustainable entrepreneurship. In addition, Dr Adams specialises in literature review methodology. Dr Adams’s award-winning work is practically focused and combines academic rigour with practical relevance; he has published widely, in excess of 100 journal papers, conference papers, book chapters and industry reports including, most recently, Flush with Success with WSUP and CBSA exploring how social enterprises are scaling up to meet global sanitation challenges. Dr Adams would be pleased to hear from any prospective research students with interesting research ambitions in any of these areas.

Research opportunities

Please contact me directly to discuss research interests in any of the following areas:

1) Social enterprise and entrepreneurship: scaling up.

2) Social enterprise and entrepreneurship: ethics.

3) Literature review methodology: synthesis of diverse data types.

4)  Literature review methodology: computational approaches.


Articles In Journals

Conference Papers

  • Terroba A, Franco-Santos M & Adams R (2023) Answering the sustainability call: using management control systems to deliver sustainable goals. In: 12th EIASM Conference On Performance Measurement And Management Control, Barcelona, 13-15 September 2023.
  • Xu Z & Adams R (2023) A configurational paths framework towards institutionalising innovation using QCA. In: XXXIV ISPIM Conference (The International Society for Professional Innovation Management Innovation Conference 2023), Ljubljana, 4-7 June 2023.
  • Adams R, Quinton S & Pera R (2021) Social media representations of innovation by non-users: everyday problem solving. In: XXXII ISPIM Innovation Conference - Innovating Our Common Future, Berlin, 20-23 June 2021.
  • Ihasz O & Adams RJ (2020) Listen to our voice (forthcoming). In: British Academy of Management Conference**: BAM2020 Conference In The Cloud, Online, 2-4 September 2020.
  • Mera CE, Wilson HN, Adams RJ, Watson R, Macdonald E & ielsen KR (2020) Sustainable entrepreneurship as a community of practice (Forthcoming). In: British Academy of Management Conference**: BAM2020 Conference In The Cloud, Online, 2-4 September 2020.
  • Ihasz O, Vyakarnam S & Adams RJ (2020) The role of social systems in the diffusion of externally-developed social innovations into low resource markets (forthcoming). In: British Academy of Management Conference: BAM2020 Conference In The Cloud, Virtual, 2-4 September 2020.
  • Parker A, De La Brosse N, Bhargava A, Adams R, Hutchings P, Greene N, Bhopal V, Stevens L, Barrington, D, McAdam D, Collins M, Williams L, Kolios A & Tyrrel S (2019) Poster: Business model development for the Nano Membrane Toilet. In: 5th International Faecal Sludge Management Conference (FSM5) 2019, Cape Town, South Africa, 17-22 February 2019.
  • Ihasz O, Adams R & Vyakarnam S. (2019) Social system relations in the diffusion of social innovation into low resource markets.. In: R&D Management Conference 2019, Paris, 17-21 June 2019.
  • Grant S, Goffin K, Adams & R (2019) The insight moment: exploring customer needs and customer insight generation during new product development. A systematic literature review.. In: 26th IPDMC: Innovation And Product Development Management Conference., Leicester, 10-11 June 2019.
  • Adams RJ, Barrington D, Collins M, Hutchings P, Ihasz O, Kolios A, McAdam E, Moreno M, Parker A, Tyrrel S, Vyakarnam, S & Williams L. (2018) A scoping review of business model configurations for diffusing high-tech innovations at the bottom of the pyramid. In: British Academy of Management (BAM) Annual Conference 2018, University of the West of England, 4-6 September 2018.
  • Adams RJ, Vyakarnam S & Phadke U (2018) Crossing the chasms: the perilous journey of technology commercialisation. In: British Academy of Management (BAM) Annual Conference 2018, University of the West of England, 4-6 September 2018.
  • Adams RJ, Kewell E & Parry G (2017) Blockchain for Good? Digital Ledger Technology and Sustainable Development Goals..
  • Khurana K, Ricchetti M & Adams R (2015) Incorporating Sustainable supply chain management in fashion & textile companies- An analytical study on existing sustainable tools and models. F. In: FashionTales 2015. Feeding the Imaginary. Università Cattolica del Sacro Cuore, Milan, June 18-20 2015, Università Cattolica del Sacro Cuore, Milan, 18-20 June 2015.