Contact Dr Richard Adams


Dr Richard Adams is Reader in Entrepreneurship at the Bettany Centre for Entrepreneurship, Cranfield University, and has previously held positions at Universities of Surrey and Exeter, Imperial College London as well as with the UK Cochrane Centre. Dr Adams’s work, which lies at the intersection of (responsible) innovation, digital disruption, sustainability and technology entrepreneurship, is practically focused and seeks to meet the twin hurdles of academic rigour and industrial relevance, and would be pleased to hear from anyone interested in pursuing research in any of these areas. He has published widely, in excess of 60 journal and conference papers and has, most recently, guest-edited a special issue of Strategic Change: Briefings in Entrepreneurial Finance on The Future of Money and Further Applications of the Blockchain.


Articles In Journals

Conference Papers

  • Ihasz O, Adams R & Vyakarnam S. (2019) Social system relations in the diffusion of social innovation into low resource markets.. In: R&D Management Conference 2019, Paris, 17-21 June 2019.
  • Grant S, Goffin K, Adams & R (2019) The insight moment: exploring customer needs and customer insight generation during new product development. A systematic literature review.. In: 26th IPDMC: Innovation And Product Development Management Conference., Leicester, 10-11 June 2019.
  • Adams RJ, Vyakarnam S & Phadke U (2018) Crossing the chasms: the perilous journey of technology commercialisation. In: BAM2018 Conference, University of the West of England, 4-6 September 2018.
  • Adams RJ, Barrington D, Collins M, Hutchings P, Ihasz O, Kolios A, McAdam E, Moreno M, Parker A, Tyrrel S, Vyakarnam, S & Williams L. (2018) A Scoping Review of Business Model Configurations for Diffusing High-Tech Innovations at the Bottom of the Pyramid. In: BAM2018 Conference, University of the West of England, 4-6 September 2018.
  • Adams RJ, Kewell E & Parry G (2017) Blockchain for Good? Digital Ledger Technology and Sustainable Development Goals..
  • Khurana K, Ricchetti M & Adams R (2015) Incorporating Sustainable supply chain management in fashion & textile companies- An analytical study on existing sustainable tools and models. F. In: FashionTales 2015. Feeding the Imaginary. Università Cattolica del Sacro Cuore, Milan, June 18-20 2015, Università Cattolica del Sacro Cuore, Milan, 18-20 June 2015.