Contact Dr Kelly Page


Grounded in the fields of the psychology of technology, Kelly was awarded her PhD on "World Wide Web Perception and Use: Investigating the Role of Web Knowledge" from the University of New South Wales. Kelly's research activities span a variety of fields focusing on the psychology of human-technology interaction, human knowledge and learning; connectivity and communication, electronic technology diffusion and adoption, and the evolution of electronic business activities. She is also the co-author of the book Marketing, published in 2008 by Oxford University Press (OUP) and published articles in Psychology and Marketing, International Journal of Retail and Distribution Management, Behaviour and Information Technology, Strategic Change, and Marketing Review.

Kelly's lecturing and speaking activities include undergraduate, masters and executive education programmes in the UK, Europe and Australia on Marketing Research, Marketing Communications and Electronic and Interactive Marketing. She is presently a Lecturer in Marketing and Strategy at Cardiff Business School and is also Visiting Professor in Electronic Marketing at Grenoble Graduate School of Management (France) and Visiting Fellow at Cranfield School of Management (UK).

Formerly an associate with The Leading Edge (Sydney), her commercial experience spans 10 years in commercial marketing research and consulting contracts in electronic marketing and human-insight generation spanning in: FMCG's, Alcoholic Beverages, MLA, Microsoft, DoubleClick (Australia), Campaign Palace, National Theatre Wales (NTW) and the public sector (Works and Pensions, WAG). Kelly is Research Director and Founder of CASE Insights, a research initiative exploring marketing's evolution through technology.



  • Baines P, Fill C, Page K & Sinha PK (2013) Marketing - Asian Edition. New Delhi: Oxford University Press, ed. 1.
  • Baines P, Fill C & Page K (2012) Essentials of marketing. Oxford: Oxford University Press.
  • Baines P, Fill C, Page K, Dioux J & Tramonte N (2012) Le Marketing: Des Fondamentaux A La Pratique Contemporaine. Bruxelles: De Boeck.