Contact Carl Kuhl


Prior to starting my PhD, I graduated with an MSc in Industrial Ecology (honours) from Delft University of Technology/Leiden University (NL) as well as a BSc in International Business Administration (honours) from Tilburg University (NL).  For my MSc thesis, I developed a support tool aimed at facilitating the development of circular economy-based resource exchanges (industrial symbiosis) between industrial companies in the Zeeland Delta Region (NL).

In 2015, I also interned at EY's Climate Change and Sustainability Services department in Berlin, Germany.  There, I consulted chemical, manufacturing and logistics companies in implementing energy-efficiency measures and also conceptualised and designed potential future services around circular economy. 

Current activities

I am currently researching supply chain solutions for the transition to a circular economy.  My focus is on performance-based business models that deliver value-in-use (e.g. Rolls-Royce's 'Power-by-the-Hour').  As a Marie Curie Fellow, I am a member of the EU funded innovative training network on Circular Economy (Circ€uit).

Specifically, my project focuses on the role of reverse logistics as a critical enabler of an effective and efficient Product-Service System (PSS) supply chain.  It provides clear strategies for optimizing the reverse logistics processes and functions, by embedding the principles of circular economy.  The goal is to produce a circular economy based reverse logistics network design methodology. 


Professor Michael Bourlakis
Professor Emel Aktas

Why I Chose Cranfield

I strive to create relevant outcomes for industry that will be translated into action.  Cranfield's close cooperation with industry and excellent reputation in the field of Logistics and Supply Chain Management made it a very attractive choice.  So far, the environment in Cranfield has definitely exceeded expectations.  Not only can I share my thoughts with leading experts in the field on a daily basis, but I am also always challenged to consider the practical implications and applicability of my research.


Articles In Journals


  • Kuhl C & Reefke H (2019) Case Study 11: Implementing Circular Economy at Hewlett Packard (HP). In: Operations Management for Business Excellence (4th Edition), Routledge, p. 422-425.