Contact Anne Mollen
- Email: anne.mollen@cranfield.ac.uk
Background
Anne holds a MBA and MRes. She is a Board Director responsible for New Media (Express Newspapers); and also Head of Strategic Planning (Telegraph Newspapers).
Research opportunities
Consumer Engagement: Conceptualization and Operationalisation.
Devising a scale for online consumer engagement with brands and quantifying the relationship between ‘engagement’ and commercially optimal outcomes.
Shareholders’ influence over management with respect to company environmental and social performance.
