Contact Anne Mollen

Background

Anne holds a MBA and MRes. She is a Board Director responsible for New Media (Express Newspapers); and also Head of Strategic Planning (Telegraph Newspapers).

Research opportunity

Consumer Engagement: Conceptualization and Operationalisation.

Devising a scale for online consumer engagement with brands and quantifying the relationship between ‘engagement’ and commercially optimal outcomes.

Shareholders’ influence over management with respect to company environmental and social performance.

Publications

Conference Papers