Do you want to be more effective, compelling and influential when it comes to presenting? If so, then you need to harness the power of storytelling for business. Read more Read less

Stories unite us. They can engage, enthuse and motivate. That’s why storytelling is a proven technique used by people like John F Kennedy and Martin Luther King.

Storytelling is much more than telling a good tale – it can give you a critical edge by creating a strong emotional connection. As a result storytelling for business is becoming a key business competency whether you want to communicate your vision to employees, gain influence with your stakeholders, close a deal, or encourage people to connect with your brand, product or services.

Great speakers are experts at creating messages that are more memorable and stay in their audiences’ minds through a story. This learnable skill helps you uncover more opportunities by capturing people’s attention and making you and your message more memorable.

At a glance

  • Dates
    • 30 Nov 2017
  • Duration1 day
  • LocationCranfield Campus
  • Cost£895 + VAT
Programme Director discusses the programme

What you will learn

Storytelling for Business is an experiential one-day workshop that will enable you to develop a variety of different storytelling tools and techniques so you can become an impactful storyteller, who inspires and motivates people.

We will show you how to bring facts and figures to life by exploring the simple structure behind powerful words and dynamic images, and you will learn how the art of business storytelling can be used to motivate, influence and capture peoples’ imaginations.

By the end of the programme, you will be able to influence others and lead with passion, clarity and presence.

Core content

This programme gives you an understanding of how to use tools and techniques to improve your business storytelling.

  • One-day workshop on the art of business storytelling.
  • Explore the simple structure behind powerful words and dynamic images.
  • Opportunity to practice tools and techniques to embed your learning.


  • Become a more skilled communicator able to engage and connect with your audience.
  • Be able to deliver presentations with clarity and confidence.
  • Build relationships, engagement and inspire others.
  • Maximise your presence and authority.
  • Improve bottom line results and improve profitability.
  • Improve collaboration, innovation and problem solving in the organisation through improved communication.nhanced personal mastery.

Who should attend

Storytelling for business is for anyone who needs to be influential in their role or wants to stand out and achieve results. For example, in your role you may be presenting recommendations, closing a deal, or delivering a vision that engages people.

Senior executives, account managers, sales managers and directors have all found Storytelling for Business insightful and useful.

Programme Director

Alexander Mackenzie

Accommodation options and prices

Fees include tuition, course materials, lunch and refreshments.

Location and travel

Cranfield School of Management is situated in Bedfordshire close to the border with Buckinghamshire. 

The School is located almost midway between the towns of Bedford and Milton Keynes and is conveniently situated between junctions 13 and 14 of the M1.

London Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections to and from just about anywhere in the world.

For further location and travel details

Location address

Cranfield Management Development Centre 
Wharley End
MK43 0HG

This course is provided by Cranfield Management Development Ltd a wholly owned subsidiary of Cranfield University