Technology and innovation management speaks directly to our core identity as a University and our group provides a centre for teaching, consultancy and research of innovation management across Cranfield University. Read more Read less
- View innovation as a strategic enabler for high performing organisations in a highly competitive and technology enabled global environment.
- Believe that innovation delivers strategic differentiation and provides a source of continual renewal and sustainable advantage.
- Help individuals, teams and organisations develop their innovation management capability to successfully create and deliver new products, services and business models that support strategic goals.
Our research focus is driven by the innovation challenges that organisations face, for example; innovation management processes, uncovering what customers actually want from products and services and understanding the drivers changing technology management.
Our innovation management framework recognises the critical importance of understanding both the contextual setting and innovation challenge before we identify the most appropriate set of methods and tools. The group has significant expertise in a broad range of innovation methods and tools, including; Design Thinking, Roadmapping, Strategic Portfolio Matrix or Hidden Customer Needs.