Dr Dennis Esch

Lecturer in Marketing and Behavioural Science

Strategic Marketing and Sales

Dennis specialises in helping individuals and organisations leverage behavioural science to strengthen their brand and marketing outreach.


  • Brand management
  • Marketing strategy
  • Consumer behaviour
  • Audience research
  • Social psychology
  • Consumer perceptions of technological change
  • Customer satisfaction
  • Messaging for success


Dennis works with clients to help them improve their marketing and brand proposition based on insights into their target audience and an understanding of the psychological science behind behaviour change.

His areas of particular interest include: the role of brands in consumer choice and decision-making; the impact of new technologies on consumer perceptions, attitudes and preferences; and the interplay between social and consumption experiences and happiness.


  • Aldi
  • Henkel
  • Vaillant Group
  • Swiss Post


  • Associate Fellow of the Higher Education Academy
  • Fellow of the European Marketing Academy Doctoral Colloquium
  • Fellow of the ESOMAR Future Talent Meets the Industry
  • Member of the Association for Consumer Research
  • Member of the Association for Psychological Science
  • Member of the Society for Consumer Psychology
  • Member of the Society for Personality and Social Psychology

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