Cranfield’s Business Simulations have a very strong universal relevance; not only in the range of objectives to which they can be linked, but in the range of people, nationalities, cultures, organisations, functions and ages who can benefit from them. A well-chosen business simulation has the power to consolidate both the operational and behavioural elements of your managers' learning by providing an opportunity to experiment with new concepts in a fun, challenging but risk-free environment.

Contemporary and relevant

Our simulations provide a contemporary approach to the development of high performing teams and offer a great deal of flexibility in managing the process. We have a team of executive education specialists available to support you in the process of choosing and designing your programme right from the start. Simulations are designed to enable continuity between learning modules, provide a unique team working experience and maximise in-house networking opportunities. Our experience shows that simulations promote participant engagement before, during and post-programme.


The majority of our simulations are web-enabled; therefore our clients often use them to develop Virtual Teams all over the world. The system is easily accessible - you simply run it from our website without the need for installation of any software.

Virtual or face-to-face (F2F) team decisions are made at chosen intervals. Cranfield’s dedicated team who manage your simulation provide support throughout the process with facilitators and tutors readily available around the clock.


Andragogic research shows that simulations offer an extremely effective learning experience combined with a high degree of excitement. Participants are encouraged to explore, test and experience given subject areas, which is very different to traditional teaching methods. We work closely with our clients to explore and develop the best solution for their needs.  Our business simulations are the equivalent of the simulators used in training by astronauts, airline pilots and the like.

Driving Results

Intended Learning Outcomes address:

  • Strategic vision and creative thinking
  • Leadership and team-management skills
  • Consolidation of corporate identity, culture and mutual trust
  • Inter-relationships and interdependence of the different functional areas in business
  • Development of individual knowledge of key functional areas i.e. marketing, finance for non-financial managers
  • Complexity and systems thinking
  • Individual and group decision making skills
  • Group behaviour
  • Interpersonal and influencing skills
  • Identification of relevant information and data analysis skills
  • Presentation skills

We also offer, unique to Cranfield, a F1 Simulator development opportunity. The simulator presents another way of developing team working, learning and decision making in a high pressure environment with clear performance outcomes.

Choose from Cranfield’s extensive portfolio of both web-enabled and paper-based simulations from start-up, vertically integrated, service based and supply chain scenarios that explore stakeholder management, mergers & acquisitions, and project and programme management. Alternatively, talk to us about developing a customised/ bespoke simulation for your organisation.