Story-structures underpin how we make sense of many organizational phenomena like change and leadership.
Understanding these can help organizations find and communicate their purpose which is the heart of strategy. This session will explore how stories help or hinder your organisatio
We will cover:
- Insight into stories as our sense making software and hardware.
- Why it is crucial to understand story structure as well as story content.
- Two simple questions to help you understand (i) organisational purpose and (ii) organisational identity.
Speaker
Professor Kevin Morrell is the inaugural Rowlands Chair in Transformational Strategy at Cranfield School of Management. His role is to build capacity within Boards to influence transformational change. Kevin served as Professor and Head of the Strategy and International Business Group at Warwick Business School where he also held a British Academy Mid-Career Fellowship (2015-16) and he has also held posts at Durham, Birmingham, Loughborough and King's College London. He has written six books and several dozen articles in leading peer reviewed journals.
Who is it for?
This webinar is open to marketing and commercial directors, senior and aspiring marketing professionals and those in management roles who are curious about marketing and keen to enhance or share their own practice.
