Stepping up to Growth: What the best marketing leaders know and do

We are delighted to invite you to join us at our inaugural Marketing Leaders' Taster Event: Stepping up to Growth - What the best marketing leaders know and do.

Marketing has a critical role to play in identifying the best market segments in which to invest and creating innovative new offers required to compete within these segments both global and local. Marketing must lead change in their organisations to generate sustainable growth.

Inspired by our flagship Marketing Directors' Programme, this taster event is led by Professor Stan Maklan. He'll discuss marketing leadership strategies to help grow your organisation.

Finally, you'll get an overview of our renowned Marketing Directors' Programme, and how this can help boost your performance.

This event is complimentary with a light breakfast provided and a networking opportunity.

Event Programme

09:30 Registration and Refreshments
10:00 Welcome Presentation
10:05 Introduction to Cranfield School of Management
10:15 Stepping up to Growth - What the best marketing leaders know and do
10:45 Introduction to Cranfield's Marketing DIrectors' Programme
11:00 Question and Answers
11:15 Close - Optional 121

Location and travel details

Cranfield University is located at the very heart of the UK – within the innovation triangle between London and the cities of Oxford and Cambridge.

Our central location provides easy access from the M1, excellent main line rail service as well as proximity to key international airports. Set in rolling countryside, Cranfield offers a rich, rural landscape complemented by thriving towns and picturesque villages.

  • Road: We are just 10 minutes from Junctions 13 and 14 of the M1 motorway. There is free parking on campus.
  • Rail: Milton Keynes or Bedford
  • Air: London Luton (22 miles), Heathrow (50 miles) or Birmingham (70 miles).

For further travel details, please visit our Location page.


If you would like to book accommodation whilst visiting the campus then we are pleased to offer en-suite accommodation on the campus, which is within easy walking distance of lecture rooms and other facilities. To make an enquiry or booking, please contact the Cranfield Management Development Centre.

Who should attend

This taster event is primarily for senior marketers and non-marketing executives with general management responsibility: typically Marketing Directors, Chief Marketing Officers, and Marketing Managers responsible for marketing strategy. Middle managers about to lead a marketing group are also encouraged to attend.



How to register

To register for this taster event, please complete this form.