Prepare yourself and your organisation for the AI work revolution
Artificial Intelligence (AI) is everywhere – literally and figuratively. Not only is it the hot topic of the moment across media stories, service delivery products and the world of work, but it’s also all around us in the tools we use on a daily basis, including satnav, voice assistants (such as Siri) and email predictive responses.
AI is manifesting into our lives at an exponential rate and infiltrating every industry and sector, with some such as healthcare already successfully utilising AI technology whilst others are only just beginning to grasp what it might mean for the future.
Join us for our AI Masterclass Series as we share Cranfield expertise, harnessing the latest research and thinking on the implications of AI across key aspects of business and industry, and the risks and opportunities it presents to leaders.
The Adoption of AI in Strategic Sales and Key Account Management
3 July 2024, 12:00-13:30
Delivered by Professor Javier Marcos
AI is transforming high-volume sales and marketing practices across industry, and increasingly influencing strategic sales and key account management (KAM) approaches. It has already demonstrated its usefulness in areas such as customer profiling, personalisation, forecasting, and customer management process optimisation. Strategic sales and KAM present some unique AI-related opportunities and challenges. This masterclass will address some of the key themes and questions that sales leaders will need to consider:
- What are the promising applications of AI for strategic sales and KAM?
- What implications need to be considered when transitioning to AI-based KAM for key account managers and their teams?
- How might core KAM practices such as key customer selection, relationship building and value proposition development change with the adoption of AI?
Cost
Price for individual Masterclass - £200 + VAT
Concessions available
Cranfield alumni can claim a 20% discount here.
For group bookings and discounts please contact gislene.robertson@cranfield.ac.uk
Date
The Adoption of AI in Strategic Sales and Key Account Management – 3 July 2024, 12:00-13:30
Can't make the date? Please contact gislene.robertson@cranfield.ac.uk
The Cranfield AI Masterclass Series takes place throughout April to July. View the full schedule here.
Format
These 90 minute live online Masterclasses are designed to enable participant interaction with our leading School of Management professors, offering insights and thought leadership from academics who have specialist expertise and are closely aligned with the business world.
