Maximise your career progression opportunities by combining the specialist knowledge and technical expertise gained on a full-time Cranfield master’s degree with strong business acumen and leadership capabilities.


  • Start dateSeptember of each year
  • DurationTwo years
  • DeliveryYou will be assessed through a mixture of exams, written projects and presentations.
  • QualificationMBA, MSc
  • Study typeFull-time
  • CampusCranfield campus

A transformational learning experience

Combine your full-time Cranfield master’s degree with our world-leading full-time MBA and obtain a 50% discount on the MBA tuition fee. Gain both a master’s and an MBA in two years - the time it takes to complete just the MBA in many international universities.

Join our diverse community and build an even greater international network of alumni, academics, and expert practitioners.

You will benefit from having full access to our career development team for the two years you are at Cranfield and develop a much more long term and  thorough career development plan.

Become an inspirational leader who can use the latest management practices to translate specific knowledge into practical applications with wide-reaching impact.

Meet the MBA team

We host a variety of national and international events throughout the year, from MBA Fairs to open days with alumni and faculty. To find out more, please visit our Events page.

Course details

Course modules

Compulsory modules
All the modules in the following list need to be taken as part of this course.

Organisational Behaviour: Personal and Professional Foundations of Leadership and Change

Module Leader
  • Professor Richard Kwiatkowski

    In this module you will be introduced to various aspects of people and organisations.  This module combines models, theories and ideas from organisational behaviour, psychology, and sociology in order to provide students with a basic understanding in recognising, understanding and utilising what has been termed the "human factor" in organisations; including ways of conceptualising organisations and how people behave within them.  We shall consider the impact of the external environment; and address notions of organisational change.

    • Culture
    • Development
    • Diversity
    • Emotional Intelligence
    • Individual and Organisational Change
    • Individual differences
    • Introduction to People and Organisations
    • Leadership
    • Learning
    • Motivation
    • Negotiation, influence & persuasion
    • Performance Management
    • Personality
    • Politics
    • Self-Awareness
    • Stress, Resilience, Well being
    • the Individual and the Team
    • Values

Intended learning outcomes

On successful completion of this module you should be able to:

  1. Understand a number of different ways of conceptualising people in organisations, including culture, ethics, well-being, diversity, politics, management, performance and change
  2. Understand the importance of relationships at work, group dynamics, effective teams and leadership in achieving effectiveness
  3. Critically engage with various relevant models, theories and ideas in order to enhance personal capability, including identification of gaps in knowledge, skills, and competence, linking to insights regarding one’s personal and professional development agenda, based on sound data and experience.


Module Leader
  • Dr Matthias Nnadi

    The module looks at both financial and management accounting. You will be provided with a thorough understanding of company accounts, how they are construed and how to interpret them. Further to this, you will look at and understand the key issues in management accounting from the point of view of business leaders needing to make practical decisions in their organisation.



    The module covers:

    • The fundamental accounting documents: income statement, statement of financial position and cash flow statement.
    • Consolidation of the accounts of companies with subsidiaries.
    • Interpretation of accounts through ratio analysis.
    • Cost/volume/profit analysis and breakeven.
    • Allocation of overhead costs.
    • Budgeting and variance analysis.
    • Divisional performance.
    • Transfer pricing.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Demonstrate a systematic understanding of the fundamental principles of financial accounting.
  • Describe how subsidiary accounts are consolidated.
  • Prepare key financial statements from basic information.
  • Analyse and interpret company accounts.
  • Classify different types of costs and conduct break even analysis.
  • Prepare budgets and interpret variances from budget.
  • Evaluate divisional performance and different transfer pricing methods.

Strategic Operations Management


    This module will help you to develop a theoretical and practical skill base of strategic operations management including its key concepts, as well as the main tools and techniques used by a variety of organisations in different sectors of activity.


    The module covers:

    • The strategic role and contribution of operations.
    • The process and content of operations strategy.
    • Process design and layout.
    • Managing the process experience.
    • Tools and techniques of process improvement.
    • Capacity management.
    • Inventory management; lean and agile operations.
    • Quality management and improvement.
    • People in operations.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Develop an operations strategy for organisations, identifying key operational performance criteria for each area of its activities.
  • Evaluate the operations contribution to the development and implementation of successful business strategy.
  • Appraise the critical issues faced by different organisations; demonstrate how to select the priorities for operational performance improvement and plan the means to bring about that improvement.
  • Identify key issues in the management of change in operations through understanding the critical transitions of both processes and people.

Strategic Marketing

Module Leader
  • Professor Stan Maklan

    This module will prepare you for general management responsibilities by focussing on the input of the marketing perspective across all functions. You will be presented with a strategic perspective of marketing, understanding the needs and wants of customers as a guide to direct the organisation.


    The module will cover:

    • Marketing from a value-driven perspective, considering how the assets of the organisation can be used to create and deliver value to customers and shareholders.
    • The role of strategic marketing and the means whereby high level strategy can be implemented by way of a marketing plan.
    • The nature of markets as the basis for the creation and delivery of value to customers and shareholders.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Evaluate the organisation-wide implications of being a market-oriented and customer-led organisation and its impact on management and business performance.
  • Apply marketing theories, tools and frameworks to business opportunities and problems.
  • Understand the key elements of the marketing mix and customer management.
  • Write and defend a strategic marketing plan.

Economics of Organisations and Strategy

Module Leader
  • Professor Catarina Figueira
    The module, as part of the MBA Programme will provide the depth and rigor necessary to properly understand and analyse real world business situations. You will be able to operate as a successful manager by gaining an insight into economic thinking, in particular a clear understanding of efficiency and the working of markets. By looking at organisational behaviour, personal development and strategy, you will draw on microeconomic theories in order to gain insights in to how people are motivated and markets work.
    The module covers:

    1. An introduction to the core microeconomic concepts of demand, revenue, costs and profits.   

    2. The firm and the creation of value

    3. Focusing on the firm itself; its role in dealing with uncertainty and the contribution its internal structure makes to strategic opportunities and competitive advantage. Various market structures and alternative explanations of firms’ objectives are explored as well as the issues that determine them.  

    4. The ways in which owners seek to ensure their interests are paramount and the ways in which internal control and reward systems deliver efficiency. The purpose is to integrate organisational and economic theory in order to explain why the rate at which firms grow and profitability vary.   

    5. Capturing value from the market

    6. Examines the strategic behaviour of firms influenced by alternative market structures.  Market structures and market power are related concepts and this section of the module largely focuses on oligopolistic markets and the behaviours such firms engage in to achieve competitive advantage.   

    7. Markets for capital and natural resources.

    8. Throughout the module traditional microeconomic models are combined with game theory and reality is further enhanced by an emphasis on uncertainty and the role of governments.   

Intended learning outcomes On successful completion of this module you should be able to:

- Appreciate how the behaviour and performance of economic organisations are influenced by their external and internal environments.
- Describe the key economic theories and relevant research regarding the nature and distinctiveness of individual organisations.
- Critically assess and comment coherently on economic explanations of the management of organisations and their competitive behaviour.
- Demonstrate practical skills in using economic models to measure and analyse the economic performance of organisations and individuals.
- Identify the contribution economics makes to showing business how to create sustainable economic, social and environmental value.

Entrepreneurship and New Venture Creation

Module Leader
  • Dr Stephanie Hussels

    The module will promote productive and self-sustaining entrepreneurship. It provides you with a rigorous grounding in business analysis of entrepreneurship in order to prepare for the risky, uncertain, and challenging environment for new business ventures. It also requires you to immerse yourself in the real life experience of launching new ventures. Therefore, you will be required to either start your own business or contribute to the development of another venture while on the course.


    The module will include:

    • Entrepreneurial risk, performance and environment.
    • Business planning techniques and their application in entrepreneurial ventures.
    • Venture strategy in dynamic markets.
    • Protecting and securing intellectual capital: intellectual property rights and antitrust law.
    • Start-ups and resources to exploit a profit opportunity.
    • The evolution of the venture and managing growth.
    • Financial management for new ventures: financing a start-up.
    • The entrepreneurial financing process: buying and selling a venture.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Understand the key stages and challenges involved in identifying opportunities and strategies for business start ups.
  • Manage and finance the early stages of new venture development and growth.
  • Evaluate, research, write, and present business plans using their knowledge of the entrepreneurial process.

Venture Capital Investment Competition

Module Leader
  • Dr Stephanie Hussels

    This European competition, hosted by a different business school each year, requires you to act as a venture capitalist. You must go through the entire Venture Capital investment process including reviewing real business plans, conducting due diligence, creating term sheets and negotiation with the real entrepreneurs in a very condensed time period. Cranfield sends one team every year to the European Regional final.


    The module covers:

    • The venture capital industry: players, expected returns and cost of capital.
    • Venture capital due diligence: process and content.
    • Company valuation: intrinsic and relative.
    • Fundamentals of term sheets: theory and practice.
    • Negotiating a deal: an entrepreneurs and investors perspective.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Describe and appraise the current status of the venture capital industry.
  • Conduct due diligence on early stage ventures.
  • Prepare and evaluate term sheets.
  • Valuate young companies.
  • Negotiate an investment deal with early stage entrepreneurs.

Financial Management

Module Leader
  • Dr Andrea Moro

    The module will equip you with effective financial tools, while at the same time enhancing your ability to evaluate and understand the reasons for resistance that the application of these tools may bring about from within the organisation. You will discuss and understand the debate regarding the objective of the firm and consider the implications of growing demands relating to social performance for the process of financial decision making.


    The module covers:

    • Appraising capital investment projects.
    • Financing a business.
    • Corporate finance, including the cost of capital, sources of finance, capital structure and dividend policy.
    • Valuation.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Describe how the finance function fits in with the rest of the firm’s functions and with its overall objective.
  • Acknowledge the conflicts of interests that may arise between the firm’s various stakeholders and have a handle on how these may be mitigated.
  • Compare and contrast alternative capital budgeting techniques and the underlying factors that determine their usage in practice by various types of organisation.
  • Examine key concepts in finance including the time value of money, risk and return and the opportunity cost of capital.
  • Appraise the importance of effective management of working capital and the cash operating cycle.
  • Analyse the factors that need to be considered in making financing decisions including those related to borrowing and dividend policy.
  • Organise data for capital investment project appraisals and analyse the results, including the preparation and interpretation of cash forecasts.
  • Analyse investment risk using techniques such as sensitivity analysis or scenario analysis.
  • Deal with complications in capital budgeting that arise due to factors such as inflation, taxation or capital rationing.
  • Estimate the cost of equity, cost of debt and the weighted average cost of capital.
  • Assess financial leverage using both income and capital measures.
  • Carry out simple valuations of shares, bonds and whole companies.

Strategic Management

Module Leader
  • Dr Richard Schoenberg

    Strategic Management is concerned with the future direction of the organisation; determining its scope, establishing objectives and formulating strategies to achieve them. In order to do this, leaders must understand the needs and priorities of the organisation’s stakeholders, anticipate and react to changes in the organisation's environment and harness and develop the organisation’s internal resources and capabilities.  The overriding aim of this module is to build students confidence in undertaking these activities, so that as leaders they can form and communicate a credible and believable view of their organisation’s future direction and scope.  


     The module will cover:

    • We begin by examining the different levels of strategy and the joint importance of strategy content and strategy process.
    • We then explore strategic management at the business unit level, introducing the notions of industry analysis, resources and capabilities and sustainable competitive advantage.
    • We then turn to corporate level strategy, dealing with issues such as parenting advantage, corporate value creation logics and modes of corporate development.
    • Finally we address the challenge of how strategies can be turned into action and the particular role of strategic leadership within this.
    • Throughout the module a range of tools and techniques for strategic analysis and choice will be introduced.

Intended learning outcomes

On successful completion of this module you should be able to:

  1. Describe the key issues and concepts involved in formulating both competitive and corporate strategies.
  2. Appraise and differentiate between corporate, business unit and functional strategies.
  3. Evaluate strategic challenges facing organisations.
  4. Think strategically and confidently in making strategic decisions.
  5. Critically apply practical skills and use various strategic management concepts and techniques.

Project Management Introduction

Module Leader
  • John Algar

    Project Management Introduction (PMI) demonstrates how management respects no boundaries (either in terms of functional silos – departments, etc. or theoretical disciplines). PMI provides additional opportunities to practice personal communication skills, and generally the module provides a basis for personal development and increased confidence and self-awareness.


    The central aims of this module are to develop an introductory understanding of:

    • The fundamental principles of project management applied in the contemporary environment of enterprise projects.
    • The application of the main techniques and processes of project management in a team-based application of the planning/execution/control cycle.

Intended learning outcomes

On completion of this module, you should be able to:

  • Develop an Executive Summary (a concise one page overview of the project) linking the project to higher level organisational objectives.
  • Scope the project by creating a Work Breakdown Structure (WBS).
  • Identify key task sequences and the critical path using network (logic) diagramming.
  • Set up a graphical representation of the schedule using the bar chart (Gantt), and track progress against the baseline schedule.
  • Use knowledge of resource availability to adjust schedules (resource levelling) and establish realistic milestones, lead times and deadlines.
  • Recognise appropriate levels of detail for the scoping and scheduling process, the change management, the progress reporting requirements and the delivery.
  • Develop and manage budgets and cash flow for a project.
  • Have used Earned Value techniques to assess achievement and produce forecasts.
  • Brief and manage consultant project staff on behalf of your organisation.

Global Macroeconomics and Business Environment

Module Leader
  • Professor Joe Nellis
    • The main aim of this module is to help tomorrow’s business leaders develop a deeper understanding of the impact of developments in the wider macroeconomic environment – at the national and international levels – on strategic planning and management.
    • A deep and critical understanding of the macroeconomy is essential to the formulation of effective corporate strategies particularly in the context of a rapidly changing and challenging global economic and business environment.
    • Business decisions are not taken in a vacuum. Arguably one of the most important influences on corporate leaders at the highest levels is their assessment of the external economic and business environment. Successful business leaders understand how key macroeconomic variables, such as economic growth, earnings, unemployment and inflation, are likely to impact on the markets their businesses serve. The traditional view is that the external environment is largely driven by domestic government fiscal and monetary policies. But increasingly it is external influences at the international level such as global trade and international capital flows that drive the world economy and force reactive policies from nation state governments – with direct and indirect consequences for strategic decisions by leadership in both the private and public sectors.
    • The module places particular emphasis some of the latest developments and perspectives at the macroeconomy level that now dominate policies and business in an international context – including topics such as: the recent global financial crisis and the importance of global competition; international trade relationships; currency movements and business cycles. This module will provide an opportunity to discuss the causes and consequences of macroeconomic developments and policies, nationally and internationally, in order to deepen understanding of the consequences for governments, society and the corporate world.

    The module is based on a number of core models and empirical research. 

    Throughout, the emphasis is on the “real world” – theory is included only as an aid to developing a deeper understanding of the practical problems and policy challenges in the context of strategy formulation and analysis of the forces driving change in the external business and economic environment.

    The first set of sessions serve as a foundation, explaining:  how economic activity is measured and interpreted;  the main macroeconomic flows;  what determines the level and changes in national income as well as the meaning of inflationary and deflationary gaps.  The following sessions focus on management of the domestic economy including fiscal policy, monetary policy, economic growth and supply-side policies. International aspects of the macroeconomy are then examined in detail covering:  the balance of payments account, trade policy, exchange-rate regimes and the various exchange-rate policy choices available to countries.  The final session brings together the core concepts and explains the causes of business cycles.

Intended learning outcomes

On successful completion of this module you should be able to:

  1. Critique the importance and implications of national and international macroeconomic trends and forecasts as a basis for strategic decision making by business leaders.
  2. Describe the drivers of economic activity at the national and international macroeconomic levels and the implications for economic growth.
  3. Evaluate the goals (and conflicts) of macroeconomic management including sustainability of growth, low and stable inflation, a stable currency coupled with a “sustainable” international trade position and full employment.
  4. Critique the policy tools used by governments and central banks in their efforts to manage the economy including: fiscal policy, monetary policy, supply-side policies, trade and exchange rate policies.
  5. Demonstrate practical skills and confidence in preparing an economic situational report for a country as an essential input into the strategic planning process by business leaders.

Challenges for Leaders: Managing People and Change

Module Leader
  • Dr Debora Gottardello
  • Professor Clare Kelliher

    This module aims to provide students with an introduction to the challenges faced by leaders in developing and sustaining organisations. The two main challenges the module will examine are managing people and managing change. The module will examine challenges presented by both factors in the external environment and internal management processes.


    The content of this module is designed to provide students with knowledge and understanding of issues and activities associated with managing people and change. This will enable them to make well-informed decisions and display appropriate behaviours.

    • Managing People to Yield Value
    • The Changing Context of Work and Organisations in a Globalised World
    • Critical Success Factors in Organisation Design and Restructuring
    • Global Talent and Careers
    • Performance Management
    • Reward Management
    • Employment Relations
    • Employee Voice and Engagement
    • Leading and Managing Organisational Change
    • Global Forces for Change and Challenges for Organisations
Intended learning outcomes

On successful completion of this module, you should be able to:

  1. Identify and appraise the key challenges presented by an organisation’s internal and external environments and assess potential strategies to respond to them.
  2. Discuss and assess how approaches to the management of people can contribute to organisational outcomes and how the various aspects can be integrated in a coherent way.
  3. Recognise and evaluate approaches to leading and managing successful change.

International Business Assignment

Module Leader
  • Professor Emma Parry

    This module will provide you with the opportunity to place your learning in the context of a global perspective by visiting a foreign country and within it a number of organisations. The course offers the opportunity to explore issues around diversity, sustainability and corporate responsibility as they affect organisations and society in the host country. You will be equipped with the knowledge of how different businesses are using the tools and techniques taught on the MBA Programme to cope with specific national issues and more generally the process of globalisation.  


    You will choose from a list of countries drawn up by the School of Management e.g. China, Japan, Ghana, etc. The visits generally start with a day at a partner business school where you will receive a number of lectures on issues such as the state of the economy, employment practices and business culture. The rest of the week is devoted to hosted visits to commercial and public sector organisations, during the days and a number of additional events such as meetings with journalists, politicians and alumni during the evenings. The hosted visits normally involve a presentation by senior officials and possibly a tour of facilities. Most importantly, you will be given the opportunity to ask questions relating to aspects of the organisation and in many cases the visit also affords opportunities for networking and employment.   

Intended learning outcomes

On successful completion of this module you should be able to:

  • Demonstrate a balanced view of the key political, social and economic drivers of the country you visit.
  • Appreciate how the country visited and its businesses are attempting to maintain and build competitive advantage in response to domestic circumstances and the process of globalisation.
  • Engage in meaningful discussions and debate with a range of individuals involved in the local business scene.
  • Understand political, social, economic and business issues in different cultures.
  • Demonstrate familiarity with and sensitivity to the differences between business practices and attitudes across cultures.
  • Appreciate how the learning gained on the MBA programme can be applied to organisational issues in a foreign country and alternative business cultures.
  • Understand and be familiar with the advantages and disadvantages of a particular country’s industrial structure, workforce skills and government policies.
  • Improve personal development by exposure to and awareness of different international working environments.
  • Appreciate diversity and inter-disciplinarity by providing an opportunity to integrate learning across cultures and functional areas.
  • Refine different behaviours adapted to the cultural context in which you are operating.
  • Learn across cultures and functional areas.

Data Analytics and Decision Making

Module Leader
  • Professor Catarina Figueira

    The module equips you with the ability to critically examine existing literature that underpins the decision-making process and also provides the skills to collect, process, analyse and present relevant data that will support your decisions. In addition, the module will also provide a platform which will help you engage with internal or external clients, undertake a consulting project and, consequently, be able to make coherent and compelling recommendations to senior managers.


    The module covers:

    The principles of management research:

    • Strategies.
    • Research designs.
    • Planning a management project and formulating management questions.
    • Using literature to inform the research process.

    The nature of quantitative analysis:

    • Sampling.
    • Structured interviews and questionnaires.
    • Statistical analysis of data and probability theory.
    • Correlation and regression analysis.
    • Cluster analysis.

    The nature of qualitative analysis:

    • Ethnography and participant observation.
    • Semi-structured interviews and focus groups.
    • Mixed methods project: breaking down the quantitative/qualitative divide.

    The analysis of business processes in the context of:

    • Business analysis tools which enable the identification of specific opportunities aligned to strategic goals.
    • A stakeholder-centred model of organisational processes.
    • Frameworks to assist students in identifying areas in which IT can be employed to improve performance.

    Consulting skills as pivotal in the success of a consulting project:

    • Principles of building strong relationships with clients and the benefits of earning trust.
    • Key components on how to give advice.
    • Attitude of an effective consultant.
    • Framing the issues.
    • Envisioning an alternate reality.
    • Process versus expert consultant roles.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Select and make use of appropriate quantitative and/or qualitative techniques for the analysis of business issues.
  • Use frameworks and analytical tools to structure analysis and recommendations which are supported by data in a consultancy engagement.
  • Understand how to build effective internal and external client relationships.
  • Present key findings from a consulting project effectively to senior managers; ensuring that substantive recommendations are developed as a result of competent data collection and analysis.

Leadership in Action


    Leadership is a central concept and practice in organisations. However what leadership is and what leaders do is subject to intense debate. Traditionally leadership has been seen as tripod of leaders, followers and shared goals and leadership was developed through introspection. In this module leadership will be conceptualised as an outcome of direction, alignment and commitment and will be developed through outsight by practising leadership in different settings and contexts. This module explores how leadership can be developed through practice. It does so by using a blend of research-based insights and experiential teaching methods. Learners are developed as resourceful stewards of leadership.


    The module covers: 

    • Leading in the 21st Century 
    • Crisis Management 
    • Press Conference 
    • Resilience & Leadership 
    • Strategic Mindfulness
    • Enacting Leadership
Intended learning outcomes

On successful completion of this module a student should be able to:

  • Define different approaches to leadership in contemporary organisations through having engaged with the leadership literature and through having experienced different leadership approaches 
  • Critically evaluate different leadership practices in theory and in application to generate a personally meaningful perspective of leadership 
  • Develop leadership capabilities at multiple levels in organisations by drawing on practical experiences gained

Elective modules
A selection of modules from the following list need to be taken as part of this course


Corporate Financial Strategy


    This module extends the learning from the core course, to cover the basics of financial strategy for corporates, in terms of their financing structures and needs. An understanding of finance is necessary in making most business decisions.  This module is primarily designed to equip an MBA who goes on to become a general manager with knowledge about finance and financial markets in order to help the business meet its objectives.

    - An introduction to financial strategy
    - Financial instruments
    - Managing foreign exchange exposure
    - Forecasting
    - Advanced investment appraisal
    - Advanced valuation technique
Intended learning outcomes

On successful completion of this module a student should be able to:

1. Describe how a company’s financial choices can be used to enhance its business strategy, and thus its value.  
2. Evaluate the different types of financial instrument and the financing alternatives available to a business, given the strategic and operational constraints.
3. Apply and appreciate the way in which a company’s financial management can be used to add value to the execution of its business strategy.
4. Assess the issues a business faces when dealing with foreign currencies, and the strategies it can use to minimise its currency risk.
5. Deeper knowledge of investment appraisal tools (such as Modified IRR).
6. Evaluate the financial requirements of a business or a potential business strategy.
7. Apply and adjust valuation methods to various types of business (e.g. start-ups or financial institutions).
8. Prepare a suite of cash flow forecasts using Excel.
9. Compare the benefits and costs of alternative hedging techniques and make a decision as to the preferred strategy.

Corporate Finance Transactions

Module Leader
  • Professor Ruth Bender

    This module follows on from the Corporate Financial Strategy element. Whereas the previous course introduced you to corporate financial strategy, this module takes that further by applying the principles to transactions such as flotations, acquisitions and private equity.


    Company-based projects allow you to apply your learning in a real business environment, get experience in a sector of interest, gain international exposure and can support your career progression. You can source a project yourself, use the school's alumni network or dedicated Career Development Services to help you find the right organisation.

    The module covers:

    • Corporate governance
    • Initial public offerings
    • Acquisitions
    • Private equity
    • Turnarounds
    • Integrated case studies.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Evaluate the impact of good or bad corporate governance on a company’s financial strategy.
  • Appreciate and discuss the reasons a company might choose to float on a recognised stock exchange, and understand the alternatives.
  • Identify the key financial aspects of a proposed acquisition, and understand how to structure such a deal. 
  • Appreciate how synergies are identified and valued.
  • Plan and structure a private equity transaction and appreciate how private equity differs from venture capital.
  • Identify appropriate financial strategies for a business facing a decline or turnaround.
  • Assess financial transactions reported in the financial press, and comment critically on why they are being undertaken and whether, in your opinion, they are likely to add value to shareholders.
  • Value companies and identify and distinguish value creation strategies from value destructing ones.
  • Structure private equity transactions.

Investment and Risk Management

Module Leader
  • Professor Sunil Poshakwale

    An understanding of investment theory and application of derivatives for risk management is necessary if you intend to work in the investment industry. This module is primarily designed to equip you with the knowledge and understanding of the return and risk characteristics of investment instruments such as bonds, stocks, derivatives and other alternative investments, to manage investments more effectively.

    The module will include discussion of relevant theoretical ideas, investment strategies and workshops that will help you gain some hands-on experience of working with data.

    The contents of the module build on those covered in the other finance electives but provide knowledge and tools from an investment perspective.

    • Principles of investments and introduction to portfolio theory
    • Fixed income securities
    • Derivative securities
    • Hedging portfolio risk
    • Portfolio management and alternative investments
Intended learning outcomes
  1. Describe the risks and returns associated with various financial instruments, such as bonds, stocks, derivatives and other alternate investments.
  2. Describe the mechanics and payoffs of derivative instruments such as forwards, futures and options.
  3. Evaluate the importance of diversification and asset allocation.
  4. Assess and match investment instruments with one’s investment objectives.
  5. Evaluate the use of derivative instruments in managing portfolio risk.
  6. Develop the confidence to work effectively with portfolio managers.
  7. Design optimal investment portfolios and determine how the portfolio’s exposure can be hedged using options and futures.

Managing International Mergers and Acquisitions

Module Leader
  • Dr Richard Schoenberg

    The module will equip you with the intellectual and practical skills required to manage mergers and acquisitions effectively in both domestic and international contexts.  It takes an integrated perspective, moving through strategic, financial and regulatory considerations before covering the organisational and human resource issues raised during implementation, including cultural compatibility and the dynamics of building stakeholder support.


    The module covers:

    • Scene setting: integrative case study.
    • Target identification.
    • Mergers and acquisition regulation.
    • Deal-making considerations.
    • Valuation and form of payment.
    • Process and cultural integration.
    • Integration planning and stakeholder communication: the merger plan simulation.
    • A non-executive chairman’s insight into making a public acquisition.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Understand the leadership challenges posed by mergers and acquisitions.
  • Appreciate the strategic, financial, regulatory and organisational aspects of mergers and acquisitions and how the success of any merger or acquisition depends on taking a cross-functional perspective.
  • Understand the key management concepts and recent research relevant to mergers and acquisitions, including the determinants of acquisition outcome and how value can be created through mergers and acquisitions.
  • Identify potential acquisition targets, negotiate transactions, and manage the post-acquisition integration phase, including cross-cultural issues and the gaining of stakeholder support.


Entrepreneurial Finance

Module Leader
  • Dr Stephanie Hussels

    The module will develop your understanding of the terms and likely expectations of various types and sources of financing in the context of the entrepreneurial process. You will recognise where an idea has been developed into an opportunity and business plan so as to understand how entrepreneurs acquire resources, finance the acquisition process, and then manage and operate the endeavour.


    The module covers:

    • Accounts and notes payable.
    • Senior and subordinated debt.
    • Preferred and common equity.
    • Unusual sources such as leasing and prepayment of revenues.  
    • Gels.
    • Venture capital.
    • Private equity.
    • Investment/merchant bankers in a public offering context.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Identify and evaluate sources of resources and finance.
  • Understand financing techniques.
  • Understand finance used to help implement a strategic business plan.
  • Understand harvest possibilities and techniques.
  • Understand cash flow financing and analysis.
  • Recognise opportunity identification.
  • Harvest possibilities.

Leading and Managing the Family Enterprise

Module Leader
  • Dr Stephanie Hussels

    Family businesses form the backbone of most economies around the world. For example, in the UK alone 90 percent of UK private businesses are classified as family businesses and hence contribute enormously in terms of employment and wealth contribution. Family businesses are unique in a way that they combine ownership, management and the family. This creates many challenges which this elective will address, see intended learning outcomes. The elective is not only relevant for students from family businesses, but also for those who are planning to join a family business in the future as either a staff member or a non-executive director.

    - Family Business: Definition, Nature, and Significance 
    - Life Cycle of a Family Business 
    - Growth Strategies of Family Businesses 
    - Succession Planning (Are the Kids Good Enough to Run the Business?)
    - Succession (Continued) - Family Participation (Is Family Business the “Right Career”?)
    - Conflict Resolution 
    - Corporate Governance in Family Business 
    - Encouraging Entrepreneurship and Innovation within a Family Business  
    - Managing Culture and Change in Family Business
    - Financing Planning in the Family Business / Selling a Family Business
Intended learning outcomes On successful completion of this module a student should be able to:

1. Examine and critically analyse the life cycles of family businesses from the perspective of business, family and ownership development.
2. Apply methods to enhance communication ability and conflict resolution with family business owners, managers, and family members, including relatives.
3. Recognize and evaluate situations and propose solutions to problems in family businesses.
4. Apply strategic planning skills in dealing with the issues of growth and regeneration of the family business.
5. Create a family dialogue on family business issues and topics.
6. Demonstrate an understanding of the unique planning challenges facing family businesses, including but not limited to:
- Balancing family and business demands.
- Regenerating the business with life cycle transitions.
- Creating effective governance.


International Strategy


    The overall aim of the module is to equip participants with the conceptual and managerial skills required to develop and lead the international strategy of an existing business unit. It will take an integrated perspective, commencing with the analysis of international markets and regions, exploring the motives and drivers of internationalization, moving through the evaluation and selection of alternative market entry strategies and structures and finally considering some of the key issues faced in implementing an international strategy. Focusing on the relationship between advanced and (re)emerging economies, we specifically emphasize these countries in sessions and in project work and encourage focusing on the countries chosen for the IBE course.

    • The module explicitly draws on Cranfield’s research base and practical expertise in international strategy.
    • The content is divided into three parts, looking sequentially at the key stages of establishing and embedding an international business strategy. Each part is shaped by one key question.
    • Part I, why internationalize explores the motives of companies that seek going abroad.
      • While focusing on the motives of companies we discuss the important external influences (drivers) which may compel firms to internationalize.
    • Part II, focuses on where do we go?
      • In this section we focus on how to assess the strategic attractiveness of individual national markets and the conditions that can lead to national and regional competitive advantage.
      • We also reflect on political risk and factors that can militate against investing in certain countries or regions.
      • We examine the advantages and disadvantages of alternative market entry modes such as joint venture or acquisition; and considers the balance between local responsiveness and global integration when structuring cross border enterprises and foreign subsidiaries.
    • Part III, of the module asks what do we do there?
      • Here we explore a variety of issues relevant to the implementation of international strategy, in particular the challenge of product and service standardization, the challenges of managing national cultural diversity, and the opportunities of strategic innovation.
    • In parallel to the formal class sessions, participants will conduct a practice oriented group project focusing on how firms strategically approach, enter and operate in emerging economies to aid skills development in the application of the taught concepts.Two choices of group project are available:
    1. The team tracks the international (ization) strategies of foreign firms in an emerging economy and formulates a strategy for a real business unit or a real corporate whole of a self-selected organization that intends to enter or has entered the country.
    2. The team tracks the international (ization) strategies of firms from emerging economies and formulates an international (ization) strategy for a real business unit or a real corporate whole of a self-selected organization that has its headquarters in the country and intends to enter or has entered an advanced economy.
    • The two alternative project topics allow students the choice between gaining detailed insights into international strategy formulation for a specific firm and exploring continents and specific country.
    • We encourage leveraging the IBE experience in the choice of the country for this project.
    • In both cases the project outputs will form the basis of the assessment for the module (see below).
Intended learning outcomes

On completion of this module, you should be able to:

  1. Describe and evaluate the multiple levels of competitiveness and the strategic attractiveness of individual countries and regions, including the conditions that can lead to regional competitive advantage.
  2. Appraise motives and drivers which lead companies to select and implement an international strategy.
  3. Critique the advantages and disadvantages of alternative market entry modes and organizational structures and the appropriate strategic criteria for their selection.
  4. Evaluate key implementation issues faced by companies expanding internationally, including issues of human resource management and financial co-ordination and control within transnational corporations.
  5. Examine international strategy relevant to working in an international business environment, including an appreciation of national cultural influences and social responsibility.

Strategizing in Challenging Contexts

Module Leader
  • Dr Richard Schoenberg

    Strategizing – to devise a strategy - is a key task for any organisational leader. In the core strategic management module the fundamentals of both competitive and corporate strategy were introduced, together with a set of well established generic concepts and techniques available to assist the leader in the development of a credible and believable strategy. However, these traditional strategy approaches can reach the limits of their applicability in a number of extreme, but increasingly encountered, environments, where they may need to be complemented with more context specific approaches. For example, how should strategy be devised in highly dynamic environments where strategic assets face almost immediate redundancy; or in market sectors where business model innovations make incremental improvements in customer value of little relevance; or in social networking contexts where exploiting the primary strategic asset (the membership base) is constrained by both privacy concerns and regulation?

    1. Strategizing  in dynamic environments 
    2. Strategizing in crisis environments 
    3. Strategizing in  a social networking context 
    4. Strategizing in politicized environments 
    5. Strategizing in contexts characterised by business model innovation

    The module covers:

    The module will be delivered in five four-hour blocks, each block devoted to strategy development in a specific context.  The exact contexts examined and example case-studies may vary slightly from year to year dependant on topicality and relevance, but initially the following are planned:

    1. Strategizing  in dynamic environments

    - What dimensions make environments dynamic?
    - What are the implications for strategy development?
    - Case-Study: Formula 1

    2. Strategizing in crisis environments

    - How do firms make sustained recoveries following a period of sharp decline?
    - Lessons available from the business turnaround literature
    - Building an ambidextrous organisation.
    - Case-Study: Harley-Davidson Motorcycles

    3. Strategizing in  a social networking context 

    - How do firms build social networking strategies to enhance their performance?
    - Lessons on aligning business strategy with social networking goals and key performance indicators. 
    - Case-Study: Starbucks

    4. Strategizing in Politicized environments

    - How should an organization defend their interests with public institutions and private interest groups, including governments, regulatory bodies, judiciary, trade unions and pressure groups?
    - Lobbying and other corporate political strategies
    - Case-study: JP Morgan

    5. Strategizing in contexts characterised by business model innovation.

    - What is business model innovation?
    - Building an innovative business model
    - Responding to business model innovation
    - Case-study:  Cirque du Soleil

Intended learning outcomes On successful completion of this module you should be able to:

1. Appraise and evaluate the need for approaches to strategy development which are sensitive to different environments.
2. Evaluate the strategic and organisational challenges created by increasingly dynamic environments.
3. Appraise the strategic and organisation challenges faced in crisis situations and appropriate business recovery strategies.
4. Assess the importance of an organisation’s non-market strategy and how it can influence legislation, regulation and public opinion.
5. Appraise the notion of business model innovation and the approaches available to design and respond to strategic innovations. 
6. Develop the ability to think strategically and to build confidence in making strategic decisions in challenging contexts.
7. Develop and apply practical skills in critically using various strategic management concepts and techniques.

Strategic Human Resource Management in the 21st Century

Module Leader
  • Professor Frank Horwitz

    The module provides an understanding of strategic approaches to managing people and an awareness of a range of issues which have strategic significance for Human Resource Management (HRM) departments and managers in general. You will develop the ability to apply theoretical understanding in a global context, and a base of relevant skills in strategic human resource management.  The module also explores the key concepts as well as the main tools and techniques of strategic HRM used by organisations and its leaders.


    The module covers:

    • Aligning business and HR strategies.
    • HRM configurations in a global context.
    • Employment relations in an international environment.
    • Regional HRM patterns.
    • HRM and flexibility.
    • HRM and organisational crises.
    • Managing the global workforce.
    • HRM and the future.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Critically review how different business strategies influence the choice of people management strategies, structures and processes.
  • Compare and contrast the advantages and disadvantages of different HR strategies, structures and processes.
  • Appraise and contrast various employment relations systems operating in different countries and the scope for global regulation.
  • Examine regional HRM patterns and evaluate the different implications for international management.
  • Evaluate the implications of key HR challenges with regards to flexibility, global management and the preparation for/responses to crises.
  • Appraise the critical issues faced by multinational and other organisations.
  • Be sensitised to a variety of key challenges in relation to flexible and effective global HR management.
  • Demonstrate the ability to engage in HR configurational planning and global career management using both organisational and individual perspectives.

Driving Value Through the Supply Chain

Module Leader
  • Michael Bernon

    This module recognises the development of supply chain management as a set of practices and methods, aimed at managing and coordinating the entire supply network from raw materials to the eventual end user and to provide the means by which an operation can create capabilities beyond those it can develop alone. You will develop a critical understanding of how supply chain practice can deliver maximum and sustainable value for the least possible total cost.  


    The module covers:

    Supply chain competiveness and shareholder value

    • Creating superior value through the supply chain.
    • The link between supply chain and shareholder value.
    • Competing through the supply chain - Wal Mart case study.

    Integrated planning (S&OP)

    • Forrester effect – business simulation.
    • Matching supply and demand.

    Strategic sourcing

    • Portfolio and spend analysis.
    • Buyer-supplier power balance.
    • Off-shore/near sourcing - total landed costs.

    Integrated manufacturing systems design

    • The emerging role of manufacturing in global supply chains.
    • Forms of postponement and designing for agility.
    • Models of integration with suppliers.

    Role of in/outsourcing

    • Functional outsourcing through to supply chain orchestration.
    • Unilever: The journey back in-house.
    • Li & Fung.


    • A framework for managing supply chains more sustainably.
    • Measuring sustainability performance.
    • Emerging sustainable supply chain practices.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Identify the role and contribution of supply chain management to gaining and sustaining competitive advantage.
  • Apply knowledge gained of the concepts and methods relating to the creation of value along the supply chain.
  • Analyse the inherent supply chain trade-offs at stake both internally and externally to the organisation.
  • Apply different supply chain and product design strategies to deliver product /service variety while minimising lead time and costs.
  • Illustrate and evaluate differentiated supply chain strategies in order to meet different demand characteristics.
  • Criticise and debate real life strategies driving value through the supply chain.
  • Appreciate and judge the role and impact that supply chain management plays in developing responsible and sustainable economic practices.


Leaders as Thinkers: Leadership through Philosophy

Module Leader
  • Professor Andrey Pavlov

    The two overarching aims of this module are:

    - to help students recognize the co-existence of valid but contradictory worldviews and their manifestations in the world of work;
    - to provide students with a philosophical foundation for developing and articulating their personal position on a number of leadership challenges in situations where ‘the right answer’ does not exist. 

    As the advances in digitization and data analytics connect diverse groups of people and make data readily available, the ability to make complex judgment – the kind that synthesizes economic, social, and moral considerations – generates the highest social value and commands the highest premium. The World Economic Forum maintains that complex problem solving and critical thinking will be the top two skills required of leaders by the end of the decade.

    Gaining these skills, however, is not easy. While serving as a defence against narrow-mindedness and bigotry on one hand, attempts to think critically are also sometimes reduced to a position of absolute relativism, where no point of view can be critiqued and where the leader has no basis for making a decision. Both of these extremes lead to deterioration in the quality of dialogue between various stakeholders, put obstacles in the way of making good judgment, slow down progress, and sometimes lead to disastrous consequences.

    The challenge then is to be able to appreciate multiple competing viewpoints on one hand and retain the ability to make a decision and act on the other. The purpose of this module is to enable students to do exactly this by (a) identifying the fundamental philosophical contradictions underlying common leadership dilemmas, (b) understanding the points of difference and crafting the course of action within them; and (c) developing and articulating a personal position in regard to common leadership challenges. For example, do you see an organization as an entity or a group of individuals? Depending on how you answer this question, where do you place your loyalty? And how do you deal with your colleague acting on the opposite view?

    The aims of the module will be achieved by considering two sets of opposing philosophical perspectives: subjectivism vs objectivism and pragmatism vs phenomenology. These perspectives will form the framework for the analysis of leadership dilemmas within eight themes (see Syllabus / Indicative Content for detail).


    The module will guide the students through building an analytical framework of opposing philosophical perspectives and then lead them through the application of this perspective to leadership dilemmas within eight themes.

    The module consists of two parts. 

    Part I. Developing a Framework for Philosophical Analysis of Leadership Dilemmas

    - Session 1: Objectivism vs Subjectivism
    - Session 2: Phenomenology vs Pragmatism

    Part II. Themes

    - Session 3: Power and Authority
    - Session 4: Building a System and Living within It
    - Session 5: Loyalty, Duty, and Responsibility
    - Session 6: Money, Profits, and the Measure of Worth
    - Session 7: Truth and Post-Truth
    - Session 8: ‘The Others’: Working with People Who Are Not Like You
    - Session 9: Technology and Human Lives
    - Session 10: Leading and Following

Intended learning outcomes

On successful completion of this module a student should be able to:

1. Demonstrate their understanding of four philosophical perspectives by applying these perspectives to the analysis of business issues.
2. Compare and critique competing perspectives on business dilemmas faced by leaders in organizations;
3. Propose a range of options available to leaders in situations characterised by a high degree of organizational, social, and ethical complexity;
4. Assess the impact of a business decision from multiple perspectives;
5. Articulate, argue, and defend a personal position on leadership dilemmas in a way that acknowledges the diversity and validity of competing viewpoints.

Negotiating in Business and Organisations


    The module will address different types of negotiation in various contexts. The emphasis will be on integrative approaches to negotiation, where parties aim to reach mutually satisfactory agreements. This will often depend on the negotiator’s ability to identify and create sources of mutual value, and to establish fair standards to distribute this value. You will be provided with an approach to negotiation that blends strong analytical and planning techniques with interpersonal and individual skills.  


    The module covers:

    Negotiation Planning I

    • Negotiation preparation.
    • Stating proposals.
    • Exchanging and bargaining.
    • Reaching agreement.

    Negotiation Planning II

    • Different contexts both micro and macro.
    • Setting the parameters.
    • Using preparation tools.
    • One to one negotiation.

    Price Negotiation

    • Expected negotiation outcomes.
    • Identifying each party’s interests and priorities in potential agreements.
    • Behaviors adopted when negotiating.

    Intra-organisational Negotiation and Decision Making

    • The special circumstances of upper echelon negotiations.
    • Selection of appropriate approaches.
    • Achieving goals in group processes.

    Employment Terms and Conditions

    • Stages when negotiating employment.
    • Defining key personal priorities.
    • Addressing the Salary question.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Define the expected negotiation outcomes.
  • Identify each party’s interests and priorities in a potential agreement.
  • Calculate the importance and cost of concessions for each party.
  • Critically evaluate the achievements of outcomes and why these were/were not achieved.
  • Understand how states of mind such as level of self-confidence, focus and motivation affect the negotiation process.
  • Adopt tactics for influencing and persuading others.
  • Manage pressure and self-control more effectively.
  • Understand the behaviours you adopt when negotiating and the likely emotional and cognitive underpinnings of these behaviours.

Leading Sales and Customer Management Organisations

Module Leader
  • Dr Javier Marcos Cuevas

    Sales and Account Management is increasingly being recognized as an important boardroom topic. Sales management paradigms are shifting rapidly, and many sales and customer management organisations are undergoing fundamental transformations to address critical changes in the market. The degree of globalisation and connectedness, technological breakthroughs, and new ways to co-create value with customers are opening unprecedented opportunities but also posing significant challenges to businesses both large and small. 

    The purpose of this module is to provide the foundations for leading sales organisations and customer management business units successfully. In so doing, it aims to offer practical approaches and tools to develop sales strategies and key customer relationships.

    This module will be of interest to individuals who:

    • Are in business development or customer facing functions.
    • Have a technical or professional background (e.g. engineering, medical, legal, accountancy) and wish to develop into leadership positions with P&L responsibility or Senior Partner positions.
    • Are in Key Account Management, Customer Relationship Management and Sales Management roles.
    • Work in a non for profit or public organisation and wish to enhance the significance and impact of the entity by strategically influencing stakeholders such as donors, user groups etc.
    • Have a military and armed forces background and wish to learn frameworks for enhanced customer centricity.
    • Consultative selling skills
    • Leading sales and customer management functions:
      - Co-creating compelling customer value propositions
    • - Delivering customer value
    • Managing Strategic Accounts
    • Challenges and paradoxes in leading sales organisations
Intended learning outcomes
  1. Define and critically analyse sales and customer management strategies.
  2. Employ practices to lead a sales force enhancing its performance.
  3. Conduct a comprehensive Key Account analysis.
  4. Plan and execute a sales meeting with a professional buyer or business partner.
  5. Develop a sales strategy route map.
  6. Craft a compelling customer value proposition.

Leading Sustainable Organisations

Module Leader
  • Professor David Grayson, CBE

    Organisations are coming under increasing pressure from various stakeholders to manage their positive and negative impacts with clear responsibility and strategic intent.  Responsible and sustainable organisations are re-engaging at the level of purpose and re-thinking their role in wider society and for human betterment.

    This module reminds students of the major sustainability challenges facing organisations and explores how the most progressive ones are responding in-terms of leadership and strategy, mind-set, structure, supply chain collaborations, environmental and social impact and managing change.  It will engage students in gaining a better understanding of how organisational action can be best configured to promote a responsible and sustainable mission. In doing so, it will demand students to reflect on the long-standing debates concerning the political economy and ethical management practices.


    This module has five elements as follows: Governance, Strategy and Leadership for Sustainability

    This element explores the business case and different governance regimes and practices associated with organising for corporate sustainability.  It also engages students in different notions about designing strategy and planning its implementation.  All this calls for ethical and authentic leadership from senior executives, which will be a feature of this teaching element.  More specifically, the future skills and knowledge sets for leadership for sustainability will be investigated.

    Key topics include:

    • Leading board level corporate governance practices.
    • Sustainability as business strategy.
    • Responsible leadership skills and knowledge for sustainable business.
    • The business case for sustainability.
    • Disclosure of good practice.
Intended learning outcomes
  1. Critically discuss the role of governance, strategy and leadership in organisational transformations for sustainability.
  2. Evaluate key theories and dominant practices associated with organisation structures and (management) processes for corporate sustainability.
  3. Appraise the needs for supply chain engagement for closed loop business operations.
  4. Contrast the range of collaborative opportunities available to pursue corporate sustainability.
  5. Propose the central features of a cultural change process for embedding sustainability.
  6. Reflect on and critique the application of relevant management tools to aid the design of future sustainable businesses.
  7. Prepare collective intellectual positions and critically discuss their merits amongst peers and faculty.
  8. Compose aspects of a process of cultural change for sustainability.

Business Law

Module Leader
  • Professor Joe Nellis

    The Business Law module will provide students with an understanding of the processes by which legal rules are applied in both the public and the business sectors.


    The module covers:

    • The Legal Framework
      • Common law and equity.
      • Judge-made law.
      • Statute law.
      • Regulations and directives of the European Union.
      • The structure and powers of the civil courts in England and Wales.
    • Liability for Providing Negligent Advice
    • An Outline of Aspects of Law of Contract of Particular Relevance to the Executive and Director
      • Creation of the contract.
      • Relative importance of contractual terms.
      • Clauses of limiting liability for breach.
    • Forms of Business Association
      • The Legal consequences of forming a limited company, an LLP or an unlimited partnership.
    • Aspects of Contract Law in France and Germany.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Provide a managerial understanding of the legal system and thought processes.
  • Recognise and manage the pitfalls in giving professional advice including liability for negligent advice.
  • Describe key elements of contract relevant to managers.
  • Examine and appreciate the legal consequences of forming a partnership or a registered company.
  • Distinguish the similarities and differences in approach between the Common Law legal system and those based on Roman Law.


Managing Strategic Innovation

Module Leader
  • Dr Clive Savory

    The module will demonstrate the importance of innovation to organisations in the private and public sectors, and in manufacturing and service. You will understand the key dimensions of innovation, including new products, services and new business model innovation. Further to this, you will recognise how innovation can be managed using leading-edge tools and techniques and will be provided with experience of the key challenges that teams face in developing new products.


    The module will cover:

    • Understanding innovation: What it is and the role it plays within an organisation.
    • The dimensions of innovation: product innovation; service innovation; process innovation; innovation in organisations and business processes.
    • The degrees of innovation: radical, disruptive, and incremental.
    • How innovation can be managed - models of innovation and innovation management.
    • The innovation pentathlon as a framework for innovation management.
    • Creating customer-focused ideas: understanding customers’ hidden needs through enhanced methods for market research. Creativity techniques to stimulate original approaches to solve the customer’s problems.
    • Prioritisation: selecting and managing the portfolio. Methods for assessing the technical, market and financial risks of innovation projects. 
    • Creating novel processes to maximise the effectiveness of management decision-making.
    • Implementation and new product development: how to define and quickly implement concepts for new products, services and processes.
    • People and organisation: building a culture of innovation. Hiring, developing and motivating individuals, teams, and networks to bolster innovation output.
    • Recognising cultural, political and cognitive barriers to innovation. Supporting organisational learning. Creating innovation networks.
    • Developing an innovation strategy: technology management and disruptive innovation. Understanding innovation and determining suitable performance measures. Sources of innovation: internal and external.
    • Auditing innovation performance: determining how innovative an organisation is, both in terms of its output of new products and services and its internal processes.
    • Boosting innovation performance: designing and launching programmes to improve an organisation’s capability to innovate.
Intended learning outcomes

On successful completion of this module you should be able to:

  • Describe key concepts and issues in innovation and will be able to identify the potential for product service, process, and business model innovation within an organisation and/or network.
  • Compare and contrast strengths and weaknesses of an organisation in terms of its innovation management and performance.
  • Evaluate and apply key tools, techniques and approaches to managing innovation and the ability to critically select and apply these in actual business situations.
  • Judge the challenges in managing new product development.

Strategic Quality Management

Module Leader
  • Dr Abdelkader Aoufi

    At 99% quality you can expect:
    - 20,000 lost articles of mail per hour (based on 2,000,000 per hour)
    - Unsafe drinking water for almost 15 minutes each day
    - 5,000 incorrect surgical operations per week
    - Two short or long landings daily at an airport with 200 flights per day
    - 2,000,000 wrong drug prescriptions each year
    - No electricity for almost 7 hours each month

    At 99.9% quality: 50 new-born babies dropped at birth every day; 810 commercial airline flights would crash every month and 22,000 cheques deducted from the wrong bank accounts each hour.

    It’s a remarkably high number of defects and costs. What can be done? Whatever type of organisation you work in (Bank, Pharmacy, Hospital, University, Industry, Insurance) most companies strive to remove human errors and defects and face a unique set of service-oriented process improvement challenges. When they aren’t well considered, these challenges can easily disrupt and derail processes, impact negatively customer satisfaction and create internal and external costs. 

    What if we could judge the quality of processes and decisions at the time we make them, rather than waiting for their outcome? These processes are the product of how people think and behave to decide and do things. Strategic quality management including six sigma thinking is about getting key principles and ideas into the life-blood and DNA of organisation.

    To this content therefore the aims of the module are:

    - To provide students with a clear understanding of quality management and its role in the organisation’s strategic vision to achieve customer focus and continuous improvement.
    - To show the genuine synergy through the combination of measurement systems and process analysis, capability, people behaviour, Six Sigma methodology and apply them to improving the process and service.
    - To learn how to improve decisions and service by improving the processes that produce them and highlight the role of human behaviour in process performance.


    Organizations are recognizing, sometimes too late, that quality is the one thing they cannot compromise. The challenge for managers is the effect on customers’ requirements, based on how fast they attained target and how consistently they have maintained it (Efficiency, effectiveness and continual improvement)?

    Moreover, managers are being challenged strategically to identify problems, analyse root causes and suggest solutions.

    Specific topics will cover:
    • Quality culture and long term thinking: Brief overview of gurus’ contribution to the quality journey (inspection, quality conformance, quality assurance, kaizen, TQM) including their similarities and differences. A special attention will be given to the Deming Quality philosophy. 
    • Customer service strategy: Develop a customer service strategy and evaluating quality gaps in service to improve customer satisfaction and reduce cost of non-conformance. Describe the key drivers of quality to develop performance processes including prevention of defects and metrics that target critical dimensions of service quality.
    • Human behaviour and process: Highlight the role of human behaviour in process performance. Show an awareness of how improvements might be made in the organisation by understanding the people issues and avoiding errors, biases and cost of non-quality.
    •Process analysis and measurement, identifying and tackling constraint and bottleneck, determining the chain of events and finding out how the work gets done? Identifying value added steps, waste and what should be improved and how? How choose measurement and KPI?
    • Statistical thinking strategy: Understand variability of processes through statistical thinking and causes of variation in the system and provide guidelines and systematic approach for how to integrate Six Sigma data-driven problem solving approaches used in the DMAIC to ensure that potential failure modes and their associated causes have been considered and addressed.

Intended learning outcomes On successful completion of this module a student should be able to:

1. Create strategies and develop capabilities for continuous process improvement, organisational efficiency and effectiveness with practical and proven methods.
2. Evaluate and analyse quality issues and how to adopt long term thinking to manage them strategically by taking into account behavioural aspects in any organization.
3. Examine and experiment with key tools and techniques covered to immediate use taking into consideration organisational context.


Independent Project


    Working in small groups, you will apply what you have learnt in your core and elective modules to a consultancy project. You will help an organisation to tackle a contemporary challenge, researching the problem, analysing data and making recommendations for action.


Keeping our courses up-to-date and current requires constant innovation and change. The modules we offer reflect the needs of business and industry and the research interests of our staff. As a result, they may change or be withdrawn due to research developments, legislation changes or for a variety of other reasons. Changes may also be designed to improve the student learning experience or to respond to feedback from students, external examiners, accreditation bodies and industrial advisory panels.

To give you a taster, we have listed above the compulsory and elective (where applicable) modules which are currently affiliated with this course. All modules are indicative only, and may be subject to change for your year of entry.

Teaching team

Our faculty are passionately committed to improving the practice of management. As leaders in their field with hands-on business experience, they understand the challenges of putting theory into practice. Their experience is reinforced by close links with organisations through consultancy projects, teaching on executive development programmes and sponsored research. This ensures that what you learn at Cranfield is always current and cutting edge.


Cranfield School of Management is one of an elite group of business schools worldwide to hold triple accreditations from:

Triple Accreditation

Cranfield School of Management is a proud member of GMAC.


How to apply

To apply for part two of the programme (Full-time MBA) you will need to log into the account you created to submit your Master's complete the additional information required and then submit your application.

Once your online application has been submitted, it will be processed by our admissions team. You will then be advised by email if you have progressed to interview stage.

Total fees: £19,500 (MBA Only)

Applications for 2020 entry are now open.

We run a staged admissions process. Our application deadlines are the following:

15 March 2020
17 May 2020
26 July (EU and UK Students Only)

Payment schedule

Once you have been offered a place on our programme, you will need to pay a £3,000 non-refundable deposit. You will have a period of 30 days following receipt of your offer to pay your deposit to accept your offer. Your place is not guaranteed until you have paid your deposit. The remainder of the tuition fees is payable at the start of the programme.