Having a clear marketing strategy and strong customer relationships makes a radical difference to business efficiency and performance. Our practical marketing and sales programmes show you how to develop successful marketing strategies and how to improve your relationship with your key accounts and customers.
Our programmes will give you the latest thinking, and show you how to apply it to the real world. You will be stimulated and refreshed, and you will emerge more able to address your sales and marketing challenges with clarity, focus and confidence.
Programmes are taught by faculty who will help you to improve and advance your understanding of marketing and sales. You will benefit through their extensive research activities and relationships with businesses across different sectors adding a real practical dimension to your learning. Our research into Key Account Management, for instance, is amongst the best in the world.