Contact Professor Keith Mason

Areas of expertise

Background

Keith Mason completed his Bachelor's degree in Business and Marketing in 1990. In 1995, he completed his PhD on the marketing of short haul business travel services which he did in association with Air UK. He joined Cranfield University in 1998. His research focuses on the business travel market, and in understanding the elements of an airline's business model that leads to success.

Current activities

Keith Mason has more than 20 years experience in developing and undertaking research for airlines, airports, governments, civil aviation directorates, and air transport industry organisations. He lectures in air transport economics, airline business models and airline marketing to graduate students.

He is a Fellow of the Royal Aeronautical Society, a member of the Executive Committee of the Air Transport Research Society, and is on the Editorial Boards of the Journal of Air Transport Management, Transportation Studies and the Journal of Air Transport Studies.

Clients

Dedicated short course clients include:
  • Singapore Airlines
  • Turkish Airlines
  • British Airways
  • Birmingham Airport
  • Airbus
  • European Consortium on Advanced Traning in Aerospace
  • Singapore Aviation Academy.
Research and consultancy clients include
  • EPSRC
  • European Commission
  • Embraer
  • Amadeus
  • Omega Partnership
  • Asssociation of Corporate Travel Executives
  • PwC
  • Nyras Capital
  • UK CAA
  • Malaysian Airports Berhad
  • Hochtief.

Publications

Articles In Journals

Conference Papers

  • Mason KJ Is the "Gateway" Concept useful of relevant to the Passenger Aviation Market?.