Contact Professor Keith Mason
- Tel: +44 (0) 1234 754233
- Email: K.Mason@cranfield.ac.uk
- Twitter: @keithjmason
- ORCID
Areas of expertise
- Aviation Management & Operations
Background
Keith Mason completed his Bachelor's degree in Business and Marketing in 1990. In 1995, he completed his PhD on the marketing of short haul business travel services which he did in association with Air UK. He joined Cranfield University in 1998. His research focuses on the airline marketing, and in understanding the elements of an airline's business model that leads to success.
Current activities
Keith Mason has 30 years experience in developing and undertaking research for airlines, airports, governments, civil aviation directorates, and air transport industry organisations. He lectures in air transport economics, airline business models and airline marketing to graduate students.
He is a Fellow of the Royal Aeronautical Society, a member of the Executive Committee of the Air Transport Research Society, and is on the Editorial Boards of the Journal of Air Transport Management, Transportation Studies and the Journal of Air Transport Studies.
Clients
Dedicated short course clients include:
Singapore Airlines
Turkish Airlines
British Airways
Birmingham Airport
Airbus
European Consortium on Advanced Traning in Aerospace
Singapore Aviation Academy.
Research and consultancy clients include
EPSRC
European Commission
Embraer
Amadeus
Omega Partnership
Asssociation of Corporate Travel Executives
PwC
Nyras Capital
UK CAA
Malaysian Airports Berhad
Hochtief.
Publications
Articles In Journals
- Lu M, Perez EJ, Mason K & He Y. (2024). Fractal assessment analysis of China's air-HSR network integration. Journal of Transport Geography, 114
- Voskaki A, Budd T & Mason K. (2023). The impact of climate hazards to airport systems: a synthesis of the implications and risk mitigation trends. Transport Reviews, 43(4)
- Sezgen E, Mason KJ & Mayer R. (2023). Airline brand management: A practical perspective to brand management in the airline industry. Research in Transportation Business & Management, 49(August)
- Sezgen E, Mason KJ & Mayer R. (2019). Voice of airline passenger: A text mining approach to understand customer satisfaction. Journal of Air Transport Management, 77
- Miyoshi C, Mason K & Martini G. (2018). Enhancing the network efficiency: Air transport and sustainability. Journal of Air Transport Management, 69
- Morrison WG & Mason K. (2016). Low cost carriers in the Middle East and North Africa: Prospects and strategies. Research in Transportation Business & Management, 21
- Fageda X, Suau-Sanchez P & Mason KJ. (2015). The evolving low-cost business model: Network implications of fare bundling and connecting flights in Europe. Journal of Air Transport Management, 42
- Itani N, O’Connell JF & Mason K. (2015). Towards realizing best-in-class civil aviation strategy scenarios. Transport Policy, 43
- Mason K & Budd L. (2014). Editorial. Research in Transportation Business & Management, 10
- Itani N, O׳Connell JF & Mason K. (2014). A macro-environment approach to civil aviation strategic planning. Transport Policy, 33
- Laming C & Mason K. (2014). Customer experience — An analysis of the concept and its performance in airline brands. Research in Transportation Business & Management, 10
- Miyoshi C & Mason KJ. (2013). The damage cost of carbon dioxide emissions produced by passengers on airport surface access: the case of Manchester Airport. Journal of Transport Geography, 28
- Ryley T, Elmirghani J, Budd T, Miyoshi C, Mason K, .... (2013). Sustainable Development and Airport Surface Access: The Role of Technological Innovation and Behavioral Change. Sustainability, 5(4)
- Itani N, O’Connell JF & Mason K. (2013). The impact of emigrants’ homeland relations on air travel demand in a security volatile market: a case study on Lebanon. Journal of Transport Geography, 30
- Lenartowicz M, Mason K & Foster A. (2013). Mergers and acquisitions in the EU low cost carrier market. A Product and Organisation Architecture (POA) approach to identify potential merger partners. Journal of Air Transport Management, 33
- Mason KJ, Gudmendsson S & Oum T. (2011). Introduction: Selected papers from the Air Transport Research Society Conference, Abu Dhabi, 2009. Transportation Journal, 50(3)
- Chacon J & Mason KJ. (2011). An Analysis of the Relationship between Passenger Loyalty and Consumer Buying Behavior for Network and Low-Cost Carriers. Transportation Journal, 50(3)
- Mason KJ, Oum TH & Gudmundsson SV. (2011). Introduction. Transportation Journal, 50(3)
- Mason KJ & Morrison WG. (2008). Towards a means of consistently comparing airline business models with an application to the ‘low cost’ airline sector. Research in Transportation Economics, 24(1)
- Mason K. (2006). The value and usage of ticket flexibility for short haul business travellers. Journal of Air Transport Management, 12(2)
- Mason K. (2003). Cleared for take-off: structure and strategy in the low fare airline business. Journal of Air Transport Management, 9(1)
- Mason KJ. (2001). Marketing low-cost airline services to business travellers. Journal of Air Transport Management, 7(2)
- Mason KJ. (2000). The propensity of business travellers to use low cost airlines. Journal of Transport Geography, 8(2)
- Cullinane KPB, Mason KJ & Cape M. (1999). A Comparison of Models for Forecasting the Baltic Freight Index: Box-Jenkins Revisited. International journal of maritime economics, 1(2)
- Mason KJ & Gray R. (1999). Stakeholders in a hybrid market: the example of air business passenger travel. European Journal of Marketing, 33(9/10)
- Mason KJ & Gray R. (1995). Short haul business travel in the European Union: a segmentation profile. Journal of Air Transport Management, 2(3-4)
Conference Papers
- Miyoshi C & Mason KJ. (2009). The carbon emissions of selected airlines and aircraft types in three geographic markets
- Mason KJ & Alamdari F. (2007). EU network carriers, low cost carriers and consumer behaviour: A Delphi study of future trends
- Mason KJ. (2007). Airframe manufacturers: Which has the better view of the future?
- Alamdari F & Mason K. (2006). The future of airline distribution
- Mason KJ & Dudley I. (2006). Transatlantic business traveller decision drivers - Nationality and product attribute differentials
- Mason KJ. (2005). Observations of fundamental changes in the demand for aviation services
- Mason KJ. (1999). Corporate involvement in the short haul business travel market in the European Union
- Mason KJ. Is the "Gateway" Concept useful of relevant to the Passenger Aviation Market?
Books
- Suau-Sanchez P, Voltes-Dorta A, Cuguero-Escofet N & Mason KJ. (2021). Living with Pandemics In Bryson JR, Andres L, Ersoy A & Reardon L (eds), Living with Pandemics - Places, People and Policy. Edward Elgar Publishing.
- Suau-Sanchez P, Voltes-Dorta A, Cugueró-Escofet N & J. Mason K. (2021). COVID-19 and the impacts on commercial aviation: a dead stop? In Living with Pandemics. Edward Elgar Publishing.
- Mason KJ. (2017). The propensity of business travellers to use low cost airlines In Low Cost Carriers. Routledge.
- Ryley T, Elmirghani J, Budd T, Miyoshi C & Mason K. (2016). Author Notes In Transportation and the Environment. Apple Academic Press Inc..
- Mason K, Morrison WG & Stockman I. (2013). Liberalization of air transport in Europe and the evolution of 'low-cost' airlines In Liberalization in Aviation: Competition, Cooperation and Public Policy.
