Areas of expertise

  • Agrifood Systems
  • Digital Agriculture
  • Environmental Policy
  • Sustainable Land Systems


David leads the Change in Agriculture Group, which is split between Cranfield (joined May 2022) and Reading for the time being. The group works on aspects of farm extension - engaging, listening, and responding to farmer and other stakeholder views about changes in policy, innovation, or technology. We are interested in how changes in agriculture affect people, production, and the planet with a particular focus on mental health, farmer learning, governance, just transitions, animal welfare, behaviour change, and responsible innovation. 

David received his Bachelors (first-class) in Geography from the University of Cambridge, followed by a Masters in Geographical Research and a PhD (Geography) from the same university. He was Director of Studies in Geography at Gonville and Caius College (2015-17). After short post-docs at Cambridge and UCL, he took a Lectureship position in Human Geography at the UEA until 2019. He then was the Elizabeth Creak Associate Professor of Agricultural Innovation and Extension at Reading until May 2022. He is a Fellow of the Higher Education Academy and a former co-Director of the Centre for Effective Innovation in Agriculture.

Research opportunities

Interested in supporting PhD and post-doc research on social science projects related to changes in agriculture (policy, innovation, technology), including, but not limited to:

  • Farming mental health
  • Extension, including adoption and behaviour change
  • Responsible innovation and sustainable transitions
  • Policy co-design or evidence-informed policy-making

Current activities

The webpage will soon move to a Cranfield hosted page, but all academic and PhD projects, past and present, can be found here


  • Defra
  • BEIS
  • Natural England
  • Department of Agriculture (Ireland)
  • Innovate UK
  • ESRC
  • British Academy/Leverhulme
  • Agriculture and Horticulture Development Board
  • UN (FAO)
  • OECD
  • NFU
  • BKT Tyres


Articles In Journals