Contact Dr Robert Mayer
- Tel: +44 (0) 1234 754971
- Email: r.mayer@cranfield.ac.uk
- ORCID
Areas of expertise
- Air Transport Management
- Aviation Management & Operations
Background
Robert is an Associate Professor in Air Transport Management and a Director of Education for the Faculty of Engineering and Applied Sciences.
Before joining Cranfield University, he worked for nine years as Course Leader for Air Transport and Logistics Management at the University of Huddersfield. Robert studied for a degree in European Economics and Business Management in Vienna. He then completed an MSc in Air Transport Management at Cranfield University. He holds a postgraduate teaching qualification from the University of Huddersfield, and a PhD from Loughborough University. Robert previously worked for Austrian Airlines in the Customer Relations Department, where he dealt with customer complaints and administration, including the maintenance and development of a customer relations database.
Robert is a Chartered Fellow of the Chartered Institute of Logistics and Transport (FCILT), a Fellow of the Royal Aeronautical Society (FRAeS), and a Senior Fellow of the Higher Education Academy (SFHEA).
Current activities
Robert is the module leader for the airline economics, finance and strategy modules in the Centre for Air Transport Management. He also lectures on airport ground operations and air cargo. His research interests include airline marketing, strategy and economics as well as air cargo.
Furthermore, in his role as a Director of Education for the Faculty of Engineering and Applied Sciences, he is involved in areas relating teaching, learning and assessment in the Faculty's Aerospace & Aviation, and Manufacturing, Materials & Design Themes. .
Clients
- Airports Council International
Publications
Articles In Journals
- Mayer R, Budd L & Ison S. (2024). Taught postgraduate air transport management degrees in the UK: A systematic review and analysis. Journal of Air Transport Management, 119
- Sezgen E, Mason KJ & Mayer R. (2023). Airline brand management: a practical perspective to brand management in the airline industry. Research in Transportation Business & Management, 49(August)
- Mayer R, Ellis D, Rothe H & Tschannen T. (2023). The role of Austrian Airlines within the Lufthansa Group. Transportation Research Procedia, 75
- Cook D, Mayer R & Doy G. (2023). Crises and the resilience of the aviation industry: a literature review of crises and airline responses. Transportation Research Procedia, 75
- Sezgen E, Mason KJ & Mayer R. (2019). Voice of airline passenger: a text mining approach to understand customer satisfaction. Journal of Air Transport Management, 77
- Mayer R. (2017). Book review. Journal of Transport Geography, 65
- Mayer R. (2016). Airport classification based on cargo characteristics. Journal of Transport Geography, 54
- Mayer R, Ryley T & Gillingwater D. (2015). Eco-positioning of airlines: perception versus actual performance. Journal of Air Transport Management, 44-45
- Mayer R, Ryley T & Gillingwater D. (2014). The role of green marketing: insights from three airline case studies. The Journal of Sustainable Mobility, 1(2)
- Mayer R, Ryley T & Gillingwater D. (2012). Passenger perceptions of the green image associated with airlines. Journal of Transport Geography, 22
