Contact Dr Robert Mayer
- Tel: +44 (0) 1234 754971
- Email: r.mayer@cranfield.ac.uk
- ORCID
Areas of expertise
- Aviation Management & Operations
Background
Robert is a Senior Lecturer in Air Transport Management and the Deputy Director of Education for the School of Aerospace, Transport and Manufacturing.
Before joining Cranfield University, he worked for nine years as Course Leader for Air Transport and Logistics Management at the University of Huddersfield. Robert studied for a degree in European Economics and Business Management in Vienna. He then completed an MSc in Air Transport Management at Cranfield University. He holds a postgraduate teaching qualification from the University of Huddersfield, and a PhD from Loughborough University. Robert previously worked for Austrian Airlines in the Customer Relations Department, where he dealt with customer complaints and administration, including the maintenance and development of a customer relations database.
Robert is a Chartered Fellow of the Chartered Institute of Logistics and Transport (FCILT), a Fellow of the Royal Aeronautical Society (FRAeS), and a Senior Fellow of the Higher Education Academy (SFHEA).
Current activities
Robert is the Course Director for the executive degrees (PgA, PgCert, PgDip and MSc) in Air Transport Management and the module leader for the airline economics, finance and strategy modules in the Centre for Air Transport Management. He also lectures on airport ground operations and air cargo. His research interests include airline marketing, strategy and economics as well as air cargo.
Furthermore, in his role as Deputy Director of Education for the School of Aerospace, Transport and Manufacturing, he is involved in academic quality (including course accreditations) and innovation in the School.
Clients
Robert has taught on short courses and customised executive development courses for:
Aéroports de Paris
China Eastern Airlines
European Consortium for Advanced Training in Aerospace (ECATA)
Incheon Airport
Schiphol Group
Singapore Airlines
Singapore Aviation Academy
South African Airways Technical
TAV
Turkish Airlines
Vienna Airport
and research and consultancy work for
Heathrow Airport
Publications
Articles In Journals
- Sezgen E, Mason KJ & Mayer R. (2023). Airline brand management: A practical perspective to brand management in the airline industry. Research in Transportation Business & Management, 49(August)
- Mayer R, Ellis D, Rothe H & Tschannen T. (2023). The role of Austrian Airlines within the Lufthansa Group. Transportation Research Procedia, 75
- Cook D, Mayer R & Doy G. (2023). Crises and the Resilience of the Aviation Industry: A Literature Review of Crises and Airline Responses. Transportation Research Procedia, 75
- Sezgen E, Mason KJ & Mayer R. (2019). Voice of airline passenger: A text mining approach to understand customer satisfaction. Journal of Air Transport Management, 77
- Mayer R. (2017). Book review. Journal of Transport Geography, 65
- Mayer R. (2016). Airport classification based on cargo characteristics. Journal of Transport Geography, 54
- Mayer R, Ryley T & Gillingwater D. (2015). Eco-positioning of airlines: Perception versus actual performance. Journal of Air Transport Management, 44-45
- Mayer R, Ryley T & Gillingwater D. (2014). The Role of Green Marketing: Insights from Three Airline Case Studies. The Journal of Sustainable Mobility, 1(2)
- Mayer R, Ryley T & Gillingwater D. (2012). Passenger perceptions of the green image associated with airlines. Journal of Transport Geography, 22
Books
- Mayer R. (2018). The Routledge Companion to Air Transport Management In Halpern N & Graham A (eds), The Routledge Companion to Air Transport Management. Routledge.
- Budd T & Mayer R. (2017). The Routledge Handbook of Transport Economics In Cowie J & Ison S (eds), The Routledge Handbook of Transport Economics. Routledge.
- Mayer R. (2016). ICT for air freight management In Wang Y & Pettit S (eds), E-Logistics: Managing Your Digital Supply Chains for Competitive Advantage. Kogan Page.
