Contact Dr Ahmed Al-Ashaab
- Tel: +44 (0) 1234 750111 x5622
- Email: a.al-ashaab@cranfield.ac.uk
- ORCID
Areas of expertise
- Design, Strategy & Innovation
Background
Prior to joining Cranfield University, Dr Ahmed Al-Ashaab was Senior Lecturer at Wolverhampton University and Associate Professor at ITESM Campus Monterrey-Mexico. He has been an active researcher in the areas of collaborative product development, concurrent engineering, knowledge-based engineering and lean product development. His research projects have a strong focus on industrial applications. The research carrier started after he obtained his PhD from Loughborough University in 1994. He then worked at ITESM Campus Monterrey in Mexico from 1994 to 2000 where 50% of his time was spent working with Mexican Industry (mainly automotive and home appliances sectors) in applied research. He has been active in introducing and implementing NPI/D methodologies based on concurrent engineering. He joined Wolverhampton University in September 2000 where he was the manufacturing engineering pathway manager. He was involved in several knowledge transfer projects with SME companies in the area of product development and manufacturing cost reduction. Dr Al-Ashaab has taught in Mexico, Colombia, France and UK.Current activities
- Leader of the LeanPD Research Group and TSB CONGA project Configuration Optimisation of Next Generation Aircraft
- Course Tutor of the MSc in Knowledge Management for Innovation
- Member of sub-teaching and research committee of the Faculty
- Activate in co-ordinating student recruitment in Middle East
- Teaching: Knowledge Acquisition and Creation, Product Development, Strategic Knowledge Management
- Chair and subject advisor of more than 20 PhD students
- PhD external examiners for Loughborough University, Brunel University, Norwegian University of Science and Technology, and Nottingham Trent University
- Regular reviewer for the following international journals: Computer in Industry, CAD, IMechE-Part C, International Journal of CIM and International Journal of PD and others
- Member on Advisory Board of the LinkedDesign EU project. Member of ISPE Board.
Clients
- EU
- TSB
- Airbus
- Rolls-Royce
- CEMEX
- GETRAG
- Visteon
- CALTEC
- Sitech
- VW
- MOOG
- Lotus Engineering
- Aldridge Piling Equipment.
Publications
Articles In Journals
- Goher K, Al-Ashaab A, Sarfraz S & Shehab E (2023) An uncertainty management framework to support model-based definition and enterprise, Computers in Industry, 150 (September) Article No. 103944.
- Abualfaraa W, AlManei M, Kaur R, Al-Ashaab A, McLaughlin P & Salonitis K (2022) A synergetic framework for green and lean manufacturing practices in SMEs: Saudi Arabia perspective, Sustainability, 15 (1) Article No. 596.
- Abdallah YO, Shehab E & Al-Ashaab A (2022) Developing a digital transformation process in the manufacturing sector: Egyptian case study, Information Systems and E-Business Management, 20 (3) 613-630.
- Canan Araci Z, Al-Ashaab A & Garcia Almeida C (2022) Physics-based trade-off curves to develop a control access product in set-based concurrent engineering environment, International Journal of Lean Six Sigma , 13 (4) 824-846.
- Abdallah YO, Shehab E & Al-Ashaab A (2021) Understanding digital transformation in the manufacturing industry: a systematic literature review and future trends, Product, Management & Development, 19 (1) Article No. e20200021.
- Alkaraeen M & Al-Ashaab A (2021) Toward the digitalisation of the organisational learning capability to enhance organisational performance, WSEAS Transactions on Business and Economics, 18 444-454.
- Araci ZC, Al-Ashaab A, Tariq MU & Braach JH (2021) Synthesising knowledge for lean product development process of a low noise jet engine, International Journal of Aerospace System Science and Engineering, 1 (1) 3-19.
- Almutairi AM, Almanei M, Al-Ashaab A & Salonitis K (2021) Prioritized solutions for overcoming barriers when implementing lean in the healthcare supply chain: a Saudi perspective, Logistics, 5 (1) Article No. 9.
- Al-Ashaab A, Araci ZC, Maulana MIIM, Garcia Almeida C & Young S (2021) Set-based concurrent engineering process model and systematic application on an electronic card reader, WSEAS Transactions on Computers, 20 329-351.
- Goher K, Shehab E & Al-Ashaab A (2021) Model-based definition and enterprise: state-of-the-art and future trends, Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 235 (14) 2288-2299.
- Almutairi A, Salonitis K & Al-Ashaab A (2020) A framework for implementing lean principles in the supply chain management at healthcare organizations: Saudi's perspective, International Journal of Lean Six Sigma , 11 (3) 463-492.
- Alharbi BF & Al-Ashaab A (2020) The influential factors of business development among SMEs in the food Industry of the GCC region, Journal of Business and Retail Management Research, 14 (2) 96-113.
- Mohsin EM, Abdulateef OF & Al-Ashaab A (2020) Applying trade-off curve to support set-based design application in an aerospace company, Al-Khwarizmi Engineering Journal, 16 (4) 1-10.
- Suwanda S, Al-Ashaab A & Beg N (2020) The development of knowledge-shelf to enable an effective set-based concurrent engineering application, International Journal of Internet Manufacturing and Services , 7 (4) 407-427.
- Ali Asisi E, Al-Ashaab A & Abualfaraa WA (2020) The development of a smart health awareness message framework based on the use of social media: quantitative study, Journal of Medical Internet Research, 22 (7) Article No. e16212.
- Araci ZC, Al-Ashaab A, Tariq MU, Braasch JH & Emre Simsekler MC (2020) Creating knowledge environment during lean product development process of jet engine, International Journal of Advanced Computer Science and Applications, 11 (5) 58-62.
- Abualfaraa W, Salonitis K, Al-Shaab A & Ala'raj M (2020) Lean-green manufacturing practices and their link with sustainability: a critical review, Sustainability, 12 (3) Article No. 981.
- Alotaibi MS, McLaughlin P & Al-Ashaab A (2019) Organizational cultural factors influencing continuous improvement in Saudi universities, Journal of Organizational Management Studies, 2019 Article No. 408194.
- Almutairi AM, Salonitis K & Al-Ashaab A (2019) Assessing the leanness of a supply chain using multi-grade fuzzy logic: a healthcare case study, International Journal of Lean Six Sigma , 10 (1) 81-105.
- Al Shehri M, McLaughlin P, Al-Ashaab A & Hamad R (2018) The impact of organizational culture on employee engagement in Saudi banks, Journal of Human Resources Management Research, 2017 Article No. 761672.
- Al-Shaigi H & Al-Ashaab A (2017) A Framework to support aerospace knowledge transfer to developing countries via collaborative projects, International Journal of Economics and Management Systems, 2 111-120.
- Maulana MI, Al-Ashaab A, Flisiak JW, Araci ZC, Lasisz PW, Shehab E, Beg N & Rehman A (2017) The set-based concurrent engineering application: a process of identifying the potential benefits in the surface jet pump case study, Procedia CIRP, 60 350-355.
- McLaughlin P, Al Ashaab A & Rashid H (2017) Factors influence employee engagement leveraging by organisational culture (pilot study in Libyan banking sector), Journal of Humanities and Social Sciences, 22 (1) 88-101.
- Araci ZC, Al-Ashaab A, Lasisz PW, Flisiak JW, Maulana MI, Beg N & Rehman A (2017) Trade-off curves applications to support set-based design of a surface jet pump, Procedia CIRP, 60 356-361.
- Algarni N, Mclaughlin P & Al-Ashaab A (2017) 4 Developing a framework to improve leadership performance in healthcare organisations: the case of the kingdom of Saudi Arabia, BMJ Leader, 1 (Suppl 1) A2-A3.
- Al-Ashaab A, Golob M, Urrutia U, Gourdin M, Petritsch C, Summers M & El-Nounu A (2016) Development and application of lean product development performance measurement tool, International Journal of Computer Integrated Manufacturing, 29 (3) 342-354.
- Suwanda S, Sobun NS, Al-Ashaab A, Khan MS, Rehman A & Beg N (2016) The development of Knowledge-Shelf to support the generation of a set-based design of Surface Jet Pump, WSEAS Transactions on Fluid Mechanics, 11 Article No. 20 159-165.
- Araci ZC, Al-Ashaab A & Maksimovic M (2016) Knowledge creation and visualisation by using trade-off curves to enable set-based concurrent engineering, Electronic Journal of Knowledge Management, 14 (1) 75-88.
- Maulana MIIM, Flisiak JW, Al-Ashaab A, Araci ZC, Lasisz PW, Beg N & Rehman A (2016) The application of set-based concurrent engineering to enhance the design performance of surface jet pump, WSEAS Transactions on Business and Economics, 13 Article No. 60 634-643.
- Khan MS, Al-Ashaab A, Shehab E, Kerga E, Martin C & Ewers P (2015) Define value: applying the first lean principle to product development, International Journal of Industrial and Systems Engineering , 21 (1) 1-30.
- Tamer Vestlund A, Al-Ashaab R, Tyrrel SF, Longhurst PJ, Pollard SJ & Drew GH (2014) Morphological classification of bioaerosols from composting using scanning electron microscopy, Waste Management, 34 (7) 1101-1108.
- Maksimovic M, Al-Ashaab A, Shehab E, Flores M, Ewers P, Haque B, Furian R, von Lacroix F & Sulowski R (2014) Industrial challenges in managing product development knowledge, Knowledge-Based Systems, 71 101-113.
- Al-Ashaab A, Golob M, Attia UM, Khan M, Parsons J, Andino A, Perez A, Guzman P, Onecha A, Kesavamoorthy A, Martinez G, Shehab E, Berkes A, Haque B, Soril M & Sopelana A (2013) The transformation of product development process into lean environment using set-based concurrent engineering: A case study from an aerospace industry, Concurrent Engineering: Research and Applications , 21 (4) 268-285.
- Arundacahawat P, Roy R & Al-Ashaab A (2013) An analogy based estimation framework for design rework efforts, Journal of Intelligent Manufacturing, 24 (3) 625-639.
- Khan MS, Al-Ashaab A, Shehab E, Haque B, Ewers P, Sorli M & Sopelana A (2013) Towards lean product and process development, International Journal of Computer Integrated Manufacturing, 26 (12) 1105-1116.
- Mohd Saad N, Al-Ashaab A, Maksimovic M, Zhu L, Shehab E, Ewers P & Kassam A (2013) A3 thinking approach to support knowledge-driven design, The International Journal of Advanced Manufacturing Technology, 68 (5-8) 1371-1386.
- Wasim A, Shehab E, Abdalla H, Al-Ashaab A, Sulowski R & Alam R (2013) An innovative cost modelling system to support lean product and process development, The International Journal of Advanced Manufacturing Technology, 56 (1-4) 165-181.
- Al-Ashaab A, Molyneaux M, Doultsinou A, Brunner B, Martínez E, Moliner F, Santamaría V, Tanjore D, Ewers P & Knight G (2012) Knowledge based environment to support product design validation, Knowledge-Based Systems, 26 48-60.
- Al-Ashaab A, Flores M, Doultsinou A & Magyar A (2011) A balanced scorecard for measuring the impact of industry-university collaboration, Production Planning and Control, 22 (5-6) 554-570.
- Al-Ashaab A & Atkinson D (2008) A review and critical analysis of global new product introduction and development, International Journal of Product Development, 6 (2) 118-141.
- Rodriguez K & Al-Ashaab A (2007) Knowledge web-based system to support e-manufacturing of injection moulded products, Integrated Manufacturing Systems, 10 (4) 400-418.
- Rodriguez K & Al-Ashaab A (2005) Knowledge web-based system architecture for collaborative product development, Computers in Industry, 56 (1) 125-140.
- Al-Ashaab A, Rodriguez K, Molina A, Cardenas M, Aca J, Saeed M & Abdalla H (2003) Internet-based collaborative design for an injection-moulding system, Concurrent Engineering: Research and Applications, 11 (4) 289-299.
- Ahmed H & Al-Ashaab A (1997) Modelling manufacturing process information using EXPRESS, Concurrent Engineering: Research and Applications, 5 (1) 27-35.
Conference Papers
- Abdallah YO, Shehab E & Al-Ashaab A (2022) Sustainable digital transformation: the role of organisational digital culture. In: Advances in Manufacturing Technology XXXV, Derby, 6-8 September 2022.
- Goher K, Shehab E, Al-Ashaab A & Sarfraz S (2021) Uncertainties in adoption of model-based definition and enterprise for high-value manufacturing. In: ICMR 2021: 18th International Conference on Manufacturing Research, incorporating the 35th National Conference on Manufacturing Research, Virtual Event (Host: University of Derby), 7-10 September 2021.
- Goher K, Shehab E, Al-Ashaab & Sarfraz S (2021) Towards an uncertainty management framework for model-based definition and enterprise. In: 28th ISTE International Conference on Transdisciplinary Engineering (TE2021), Bath, 5-9 July 2021.
- Abdallah YO, Shehab E & Al-Ashaab A (2021) Towards managing digital transformation in manufacturing industry: theoretical framework. In: Advances in Manufacturing Technology XXXIV, Derby, 7-10 September 2021.
- Abdallah YO, Shehab E & Al-Ashaab A (2021) Digital transformation challenges in the manufacturing industry. In: Advances in Manufacturing Technology XXXIV, Derby, 7-10 September 2021.
- Goher K, Shehab E & Al-Ashaab A (2020) Trends in model-based definition based assembly information in high-value manufacturing. In: 11th Model-Based Enterprise Summit (MBE 2020), Gaithersburg, 30 March - 3 April 2020.
- Goher K, Shehab E & Al-Ashaab A (2019) Challenges of model-based definition for high-value manufacturing. In: 17th International Conference on Manufacturing Research (ICMR 2019), Queen's University Belfast, 10-12 September 2019.
- Shehab E, Schuler M, Bamforth P & Goher K (2019) Model-based enterprise framework for aerospace manufacturing engineering. In: 17th International Conference on Manufacturing Research (ICMR 2019), Queen's University Belfast, 10-12 September 2019.
- Alenezi A, Emmanouilidis C & Al-Ashaab A (2018) Knowledge management to support learning analytics in Higher Education. In: 2018 IEEE 5th International Congress on Information Science and Technology (CiSt), Marrakech, 21 October - 27 September 2019.
- Alturkistani A, Shehab E, Al-Ashaab A & Elnadi M (2018) Selecting and applying an appropriate change management model for ERP implementation. In: 31st IBIMA Conference, 2018, Milan, 25-26 April 2018.
- Shehab E, Rao Y, Al-Ashaab A, Beadle C & Sarfraz S (2017) Benchmark pre-production practice in manufacturing engineering. In: 24th ISPE Inc. International Conference on Transdisciplinary Engineering, 2017, Singapore, 10-14 July 2017.
- Abualfaraa W, Salonitis K & Al-Ashaab A (2017) Improving sustainability of manufacturing systems through integrated sustainable value stream mapping tool - Conceptual framework. In: 15th International Conference on Manufacturing Research (ICMR 2017), Greenwich, London, 5-7 September 2017.
- Almaiman S, McLaughlin P & Al-Ashaab A (2017) Interventions to develop an improvement culture within nonprofit organizations: the case of Saudi Arabia. In: 15th International Conference on Manufacturing Research (ICMR 2017), Greenwich, London, 5-7 September 2017.
- Mustafa FF, Al-Ashaab A & Al-Amili HA (2017) A Comparative Study of Product Data Exchange among CAD Systems. In: 2017 First International Conference on Recent Trends of Engineering Science and Sustainability (IJRTESS), Baghdad, 17-18 May 2017.
- Almaiman S, McLaughlin P & Al-Ashab A (2017) Developing a framework to facilitate an improvement culture: the case of Saudi Arabia. In: 7th GIKA Global Innovation and Knowledge Conference, Lisbon, 28-30 June 2017.
- Al-Ashaab A, Petritsch C, Gourdin M, Aliende UU, Andino A, Varro B, Rigatti C, Golob M, Summers M, El-Nounu A & Kayani A (2013) Lean Product Development Performance Measurement Tool. In: Advances in manufacturing technology XXVII : proceedings of the 11th International Conference on Manufacturing Research, 2013, Cranfield, 19 September 2013.
- Al-Ashaab A, Golob M, Noriega P, Torriani F, Alvarez P, Beltran A, Busachi A, Ex-Ignotis L, Rigatti C & Sharma S (2013) Capturing the Industrial Requirements of Set-Based Design for the CONGA Framework. In: Advances in manufacturing technology XXVII : proceedings of the 11th International Conference on Manufacturing Research, 2013, Cranfield, 19 September 2013.
- Cabello A, Flores K, Flores M, Khan M & Al-Ashaab A (2012) An analysis of methods to achieve robustness towards a lean product development process. In: The 18th International ICE Conference on Engineering, Technology and Innovation (ICE 2012), Munich, 18-20 June 2012.
- Al-Ashaab A, Shehab E, Alam R, Sopelana A, Sorli M, Flores M, Taisch M, Stokic D & James-Moore M (2010) The conceptual LeanPPD model. In: New World Situation: New Directions in Concurrent Engineering. Advanced Concurrent Engineering, Krakow, 6-10 September 2010.
- Al-Ashaab A, Flores M, Khan M, Maksimovic M, Alam R, Shehab E, Doultsinou A & Sopelana A (2010) The Industrial requirements of KBE for the LeanPPD model. In: International Conference on Advances in Production Management Systems (APMS 2010), Cernobbio, Lake Como, 11 October 2010.
- Herrera-Hernandez MC, Luna C, Prada L, Berdugo C & Al-Ashaab A (2009) Modelling the product development performance of Colombian companies. In: 19th CIRP Design Conference: Competitive Design, Cranfield, 30-31 March 2009.
Books
- Khan M, Al-Ashaab A, Doultsinou N, Shehab E, Ewers P, Robert S & Khan M (2011) Set-based concurrent engineering process within the LeanPPD environment. In: Improving Complex Systems Today, Springer, p. 433-440, ed. Proceedings of the 18th ISPE International Conference on Concurrent Engineering.
- Sanya I, Shehab EM, Lowe D, Al-Ashaab A & Maksimovic M (2011) Towards a semantic knowledge life cycle approach for aerospace design engineering. In: Improving Complex Systems Today, Springer, p. 285-292, ed. Proceedings of the 18th ISPE International Conference on Concurrent Engineering.
- Flores M, Klinke S, Tucci C, Terzi S, Al-Ashaab A & Sopelana A (2010) Identifying lean thinking measurement needs and trends in product development: evidence from the life sciences sector in switzerland. In: New World Situation: New Directions in Concurrent Engineering, Springer, p. 319-327, ed. Proceedings of the 17th ISPE International Conference on Concurrent Engineering.
- Arundachawat P, Roy R & Al-Ashaab A (2010) Estimation design rework efforts in the early phase of design and development. In: New World Situation: New Directions in Concurrent Engineering, Springer, p. 653-661, ed. Proceedings of the 17th ISPE International Conference on Concurrent Engineering.
