Contact Dr Ahmed Al-Ashaab

Areas of expertise

  • Design, Strategy & Innovation


Prior to joining Cranfield University, Dr Ahmed Al-Ashaab was Senior Lecturer at Wolverhampton University and Associate Professor at ITESM Campus Monterrey-Mexico. He has been an active researcher in the areas of collaborative product development, concurrent engineering, knowledge-based engineering and lean product development. His research projects have a strong focus on industrial applications. The research carrier started after he obtained his PhD from Loughborough University in 1994. He then worked at ITESM Campus Monterrey in Mexico from 1994 to 2000 where 50% of his time was spent working with Mexican Industry (mainly automotive and home appliances sectors) in applied research. He has been active in introducing and implementing NPI/D methodologies based on concurrent engineering. He joined Wolverhampton University in September 2000 where he was the manufacturing engineering pathway manager. He was involved in several knowledge transfer projects with SME companies in the area of product development and manufacturing cost reduction. Dr Al-Ashaab has taught in Mexico, Colombia, France and UK.

Current activities

  • Leader of the LeanPD Research Group and TSB CONGA project Configuration Optimisation of Next Generation Aircraft
  • Course Tutor of the MSc in Knowledge Management for Innovation
  • Member of sub-teaching and research committee of the Faculty
  • Activate in co-ordinating student recruitment in Middle East
  • Teaching: Knowledge Acquisition and Creation, Product Development, Strategic Knowledge Management
  • Chair and subject advisor of more than 20 PhD students
  • PhD external examiners for Loughborough University, Brunel University, Norwegian University of Science and Technology, and Nottingham Trent University
  • Regular reviewer for the following international journals: Computer in Industry, CAD, IMechE-Part C, International Journal of CIM and International Journal of PD and others
  • Member on Advisory Board of the LinkedDesign EU project. Member of ISPE Board.


  • EU
  • TSB
  • Airbus
  • Rolls-Royce
  • Visteon
  • Sitech
  • VW
  • MOOG
  • Lotus Engineering
  • Aldridge Piling Equipment. 


Articles In Journals

Conference Papers