Contact Dr Ahmed Al-Ashaab
- Tel: +44 (0) 1234 750111
- Email: a.al-ashaab@cranfield.ac.uk
- ORCID
Areas of expertise
- Design, Strategy & Innovation
Background
Prior to joining Cranfield University, Dr Ahmed Al-Ashaab was Senior Lecturer at Wolverhampton University and Associate Professor at ITESM Campus Monterrey-Mexico. He has been an active researcher in the areas of collaborative product development, concurrent engineering, knowledge-based engineering and lean product development. His research projects have a strong focus on industrial applications. The research carrier started after he obtained his PhD from Loughborough University in 1994. He then worked at ITESM Campus Monterrey in Mexico from 1994 to 2000 where 50% of his time was spent working with Mexican Industry (mainly automotive and home appliances sectors) in applied research. He has been active in introducing and implementing NPI/D methodologies based on concurrent engineering. He joined Wolverhampton University in September 2000 where he was the manufacturing engineering pathway manager. He was involved in several knowledge transfer projects with SME companies in the area of product development and manufacturing cost reduction. Dr Al-Ashaab has taught in Mexico, Colombia, France and UK.
Current activities
Leader of the LeanPD Research Group and TSB CONGA project Configuration Optimisation of Next Generation Aircraft
Course Tutor of the MSc in Knowledge Management for Innovation
Member of sub-teaching and research committee of the Faculty
Activate in co-ordinating student recruitment in Middle East
Teaching: Knowledge Acquisition and Creation, Product Development, Strategic Knowledge Management
Chair and subject advisor of more than 20 PhD students
PhD external examiners for Loughborough University, Brunel University, Norwegian University of Science and Technology, and Nottingham Trent University
Regular reviewer for the following international journals: Computer in Industry, CAD, IMechE-Part C, International Journal of CIM and International Journal of PD and others
Member on Advisory Board of the LinkedDesign EU project. Member of ISPE Board.
Clients
- Innovate UK
- Airbus SE
- Rolls-Royce Holdings PLC
- CEMEX S.A.B. de C.V.
- Visteon Corporation
- Caltec Production Solutions Ltd
- SCITECH UK
- Volkswagen AG
- Moog Inc
- Lotus Engineering Ltd
Publications
Articles In Journals
- Khandelwal P, Al-Ashaab A, Oad NM, Kumar Masetty VS, Yan P, .... (2024). Set-based design application on dates harvesting machine. Heliyon, 10(5)
- Abualfaraa W, AlManei M, Kaur R, Al-Ashaab A, McLaughlin P, .... (2023). A Synergetic Framework for Green and Lean Manufacturing Practices in SMEs: Saudi Arabia Perspective. Sustainability, 15(1)
- Goher K, Al-Ashaab A, Sarfraz S & Shehab E. (2023). An uncertainty management framework to support model-based definition and enterprise. Computers in Industry, 150(September)
- Araci ZC, Al-Ashaab A & Garcia Almeida C. (2022). Physics-based trade-off curves to develop a control access product in set-based concurrent engineering environment. International Journal of Lean Six Sigma, 13(4)
- Abdallah YO, Shehab E & Al-Ashaab A. (2022). Developing a digital transformation process in the manufacturing sector: Egyptian case study. Information Systems and e-Business Management, 20(3)
- Almutairi AM, Almanei M, Al-Ashaab A & Salonitis K. (2021). Prioritized Solutions for Overcoming Barriers When Implementing Lean in the Healthcare Supply Chain: A Saudi Perspective. Logistics, 5(1)
- Alkaraeen M & Al-Ashaab A. (2021). Toward the Digitalisation of the Organisational Learning Capability to Enhance Organisational Performance. WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, 18
- Abdallah YO, Shehab E & Al-Ashaab A. (2021). Understanding digital transformation in the manufacturing industry: a systematic literature review and future trends. Product Management & Development, 19(1)
- Goher K, Shehab E & Al-Ashaab A. (2021). Model-Based Definition and Enterprise: State-of-the-art and future trends. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 235(14)
- Araci ZC, Ashaab AA, Tariq MU & Braach JH. (2021). Synthesising knowledge for lean product development process of a low noise jet engine. International Journal of Aerospace System Science and Engineering, 1(1)
- Al-Ashaab A, Araci ZC, Maulana MIIM, Garcia Almeida C & Young S. (2021). Set-based concurrent engineering process model and systematic application on an electronic card reader. WSEAS Transactions on Computers, 20
- Alsisi EA, Al-Ashaab A & Abualfaraa WA. (2020). The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study. Journal of Medical Internet Research, 22(7)
- Abualfaraa W, Salonitis K, Al-Ashaab A & Ala’raj M. (2020). Lean-Green Manufacturing Practices and Their Link with Sustainability: A Critical Review. Sustainability, 12(3)
- Suwanda S, Ashaab AA & Beg N. (2020). The development of knowledge-shelf to enable an effective set-based concurrent engineering application. International Journal of Internet Manufacturing and Services, 7(4)
- Araci ZC, Al-Shaab A, Usman M, H. J & C. M. (2020). Creating Knowledge Environment during Lean Product Development Process of Jet Engine. International Journal of Advanced Computer Science and Applications, 11(5)
- Araci ZC, Al Ashaab A, Tariq MU & Braach JH. (2020). Synthesising knowledge for lean product development process of a low noise jet engine. International Journal of Aerospace System Science and Engineering, 1(1)
- Almutairi AM, Salonitis K & Al-Ashaab A. (2019). A framework for implementing lean principles in the supply chain management at health-care organizations. International Journal of Lean Six Sigma, 11(3)
- Almutairi AM, Salonitis K & Al-Ashaab A. (2019). Assessing the leanness of a supply chain using multi-grade fuzzy logic: a health-care case study. International Journal of Lean Six Sigma, 10(1)
- Algarni N, Mclaughlin P & Al-Ashaab A. (2017). 4 Developing a framework to improve leadership performance in healthcare organisations: the case of the kingdom of saudi arabia. BMJ Leader, 1(Suppl 1)
- Al-Ashaab A, Golob M, Urrutia UA, Gourdin M, Petritsch C, .... (2016). Development and application of lean product development performance measurement tool. International Journal of Computer Integrated Manufacturing, 29(3)
- Khan MS, Ashaab AA, Shehab E, Kerga E, Martin C, .... (2015). Define value: applying the first lean principle to product development. International Journal of Industrial and Systems Engineering, 21(1)
- Maksimovic M, Al-Ashaab A, Shehab E, Flores M, Ewers P, .... (2014). Industrial challenges in managing product development knowledge. Knowledge-Based Systems, 71
- Khan MS, Al-Ashaab A, Shehab E, Haque B, Ewers P, .... (2013). Towards lean product and process development. International Journal of Computer Integrated Manufacturing, 26(12)
- Al-Ashaab A, Golob M, Attia UM, Khan M, Parsons J, .... (2013). The transformation of product development process into lean environment using set-based concurrent engineering: A case study from an aerospace industry. Concurrent Engineering, 21(4)
- Arundacahawat P, Roy R & Al-Ashaab A. (2013). An analogy based estimation framework for design rework efforts. Journal of Intelligent Manufacturing, 24(3)
- Mohd Saad N, Al-Ashaab A, Maksimovic M, Zhu L, Shehab E, .... (2013). A3 thinking approach to support knowledge-driven design. The International Journal of Advanced Manufacturing Technology, 68(5-8)
- Wasim A, Shehab E, Abdalla H, Al-Ashaab A, Sulowski R, .... (2013). An innovative cost modelling system to support lean product and process development. The International Journal of Advanced Manufacturing Technology, 65(1-4)
- Shehab E, Fowler C, Rodriguez Gil A, Abdalla H, Darwish M, .... (2013). Enhancement of product information collaboration and access in the aerospace industry. International Journal of Production Research, 51(11)
- Al-Ashaab A & Sobek DK. (2013). Lean product and process development: a value creation paradigm that goes beyond lean manufacturing. International Journal of Computer Integrated Manufacturing, 26(12)
- Al-Ashaab A, Molyneaux M, Doultsinou A, Brunner B, Martínez E, .... (2012). Knowledge-based environment to support product design validation. Knowledge-Based Systems, 26
- Al-Ashaab A, Flores M, Doultsinou A & Magyar A. (2011). A balanced scorecard for measuring the impact of industry–university collaboration. Production Planning & Control, 22(5-6)
- Atkinson D & Ashaab AA. (2008). A review and critical analysis of global New Product Introduction and Development. International Journal of Product Development, 6(2)
- Rodriguez K & Ashaab AA. (2007). Knowledge web-based system to support e-manufacturing of injection moulded products. International Journal of Manufacturing Technology and Management, 10(4)
- Rodriguez K & Al-Ashaab A. (2005). Knowledge web-based system architecture for collaborative product development. Computers in Industry, 56(1)
- Al-Ashaab A, Rodriguez K, Molina A, Cardenas M, Aca J, .... (2003). Internet-Based Collaborative Design for an Injection-moulding System. Concurrent Engineering, 11(4)
- Al-Ashaab AHS & Young RIM. (1997). Modelling Manufacturing Process Information Using EXPRESS. Concurrent Engineering, 5(1)
- Molina A, Al-Ashaab AH, Ellis TIA, Young RIM & Bell R. (1995). A review of computer-aided Simultaneous Engineering systems. Research in Engineering Design, 7(1)
- Mohsin EM, Abdulateef OF & Al-Ashaab A. Applying Trade-off Curve to Support Set-Based Design application at an Aerospace Company. Al-Khwarizmi Engineering Journal, 16(4)
Conference Papers
- Al-Ashaab A, Fadilah N, Djafri F, Jaini SNK, Fargher G, .... (2023). Development of Digital Twin of a Compact Bulk Feeder to Optimise its Functionality
- Abdallah YO, Shehab E & Al-Ashaab A. (2022). Sustainable Digital Transformation: The Role of Organisational Digital Culture
- Abdallah YO, Shehab E & Al-Ashaab A. (2021). Digital Transformation Challenges in the Manufacturing Industry
- Abdallah YO, Shehab E & Al-Ashaab A. (2021). Towards Managing Digital Transformation in Manufacturing Industry: Theoretical Framework
- Goher K, Shehab E, Al-Ashaab A & Sarfraz S. (2021). Uncertainties in Adoption of Model-Based Definition and Enterprise for High-Value Manufacturing
- Goher K, Shehab E, Al-Ashaab A & Sarfraz S. (2021). Towards an Uncertainty Management Framework for Model-Based Definition and Enterprise
- Goher K, Shehab E & Al-Ashaab A. (2020). Trends in model-based definition based assembly information in high-value manufacturing
- Golob M, Flores M, Al-Ashaab A, Al-Ashaab H, Herrera M, .... (2020). Insights towards an agile enterprise
- Shehab E, Schuler M, Bamforth P & Goher K. (2019). Model-Based Enterprise Framework for Aerospace Manufacturing Engineering
- Goher K, Shehab E & Al-Ashaab A. (2019). Challenges of Model-Based Definition for High-Value Manufacturing
- Alturkistani A, Shehab E, Al-Ashaab A & Elnadi M. (2018). Selecting and applying an appropriate change management model for ERP implementation
- Alenezi A, Emmanouilidis C & Al-Ashaab A. (2018). Knowledge Management to Support Learning Analytics in Higher Eduction
- Flores M, Maklin D, Golob M, Al-Ashaab A & Tucci C. (2018). Awareness Towards Industry 4.0: Key Enablers and Applications for Internet of Things and Big Data
- Flores M, Al-Ashaab A, Mörth O, Usó PC, Pinar H, .... (2018). The Construction Value Chain in a BIM Environment
- Mustafa FF, Al-Ashaab A & Al-Amili HA. (2017). A Comparative Study of Product Data Exchange among CAD Systems
- Shehab E, Rao Y, Al-Ashaab A, Beadle C & Sarfraz S. (2017). Benchmark pre-production practice in manufacturing engineering
- Abualfaraa WA, Salonitis K & Al-Ashaab A. (2017). Improving sustainability of manufacturing systems through integrated sustainable value stream mapping tool - Conceptual framework
- Almaiman S, McLauglin P & Al-Ashaab A. (2017). Interventions to develop an improvement culture within nonprofit organizations: The case of Saudi Arabia
- Almaiman S, McLaughlin P & Al-Ashab A. (2017). Developing a framework to facilitate an improvement culture: the case of Saudi Arabia
- Araci ZC, Al-Ashaab A, Lasisz PW, Flisiak JW, Maulana MIIM, .... (2017). Trade-off Curves Applications to Support Set-based Design of a Surface Jet Pump
- Maulana MIIBM, Al-Ashaab A, Flisiak JW, Araci ZC, Lasisz PW, .... (2017). The Set-based Concurrent Engineering Application: A Process of Identifying the Potential Benefits in the Surface Jet Pump Case Study
- Herrera-Hernandez MC, Luna C, Prada L, Berdugo C & Al-Ashaab A. (2014). Modelling the product development performance of Colombian companies
- Zargun S & Al-Ashaab A. (2014). Critical Success Factors for Lean Manufacturing: A Systematic Literature Review an International Comparison between Developing and Developed Countries
- Al-Ashaab A, Petritsch C, Gourdin M, Aliende UU, Andino A, .... (2013). Lean Product Development Performance Measurement Tool
- Al-Ashaab A, Golob M, Noriega P, Torriani F, Alvarez P, .... (2013). Capturing the Industrial Requirements of Set-Based Design for the CONGA Framework
- Cabello A, Flores K, Flores M, Khan M & Al-Ashaab A. (2012). An analysis of methods to achieve robustness towards a lean product development process
- Maksimovic M, Al-Ashaab A, Sulowski R & Shehab E. (2012). Knowledge visualization in product development using trade-off curves
- Sorli M, Maksimovic M, Al-Ashaab A, Sulowski R, Shehab E, .... (2012). Development of KBE system to support LeanPPD application
- Khan M, Al-Ashaab A, Doultsinou A, Shehab E, Ewers P, .... (2011). Set-Based Concurrent Engineering process within the LeanPPD environment
- Al-Ashaab A, Shehab E, Alam R, Sopelana A, Sorli M, .... (2010). The Conceptual LeanPPD Model
- Al-Ashaab A, Flores M, Khan M, Maksimovic M, Alam R, .... (2010). The Industrial requirements of KBE for the LeanPPD model
- Flores M, Al-Ashaab A & Magyar A. (2009). A Balanced Scorecard for Open Innovation: Measuring the Impact of Industry-University Collaboration
- Arundacahawat P, Roy R & Al-Ashaab A. (2009). An Analogy Based Estimation Framework for Design Rework Efforts
- Molina A, Acosta JL, Al-Ashaab A & Rodríguez K. (2002). Web-based Information Models to Support Product Development in Virtual Enterprises
Books
- Flores M, Golob M, Maklin D, Herrera M, Tucci C, .... (2018). How Can Hackathons Accelerate Corporate Innovation? In Moon I, Lee G, Park J, Kiritsis D & von Cieminski G (eds), IFIP Advances in Information and Communication Technology (535). Springer International Publishing.
- Saad NM, Al-Ashaab A, Shehab E & Maksimovic M. (2013). A3 Thinking Approach to Support Problem Solving in Lean Product and Process Development In Concurrent Engineering Approaches for Sustainable Product Development in a Multi-Disciplinary Environment (Vol. 1). Springer London.
- Khan M, Al-Ashaab A, Doultsinou N, Shehab E, Ewers P, .... (2011). Improving Complex Systems Today In Frey DD, Fukuda S & Rock G (eds), Improving Complex Systems Today (Proceedings of the 18th ISPE International Conference on Concurrent Engineering). Springer London.
- Sanya I, Shehab E, Lowe D, Maksimovic M & Al-Ashaab A. (2011). Towards a Semantic Knowledge Life Cycle Approach for Aerospace Design Engineering In Frey DD, Fukuda S & Rock GE (eds), Advanced Concurrent Engineering (Proceedings of the 18th ISPE International Conference on Concurrent Engineering). Springer London.
- Flores M, Klinke S, Tucci C, Terzi S, Al-Ashaab A, .... (2010). Identifying lean thinking measurement needs and trends in product development: evidence from the life sciences sector in switzerland In Pokojski J, Fukuda S & Salwiński J (eds), New World Situation: New Directions in Concurrent Engineering (Proceedings of the 17th ISPE International Conference on Concurrent Engineering). Springer.
- Arundachawat P, Roy R & Al-Ashaab A. (2010). Estimation design rework efforts in the early phase of design and development In Pokojski J, Fukuda S & Salwiński J (eds), New World Situation: New Directions in Concurrent Engineering (Proceedings of the 17th ISPE International Conference on Concurrent Engineering). Springer.
- Al-Ashaab A, Shehab E, Alam R, Sopelana A, Sorli M, .... (2010). The Conceptual LeanPPD Model In New World Situation: New Directions in Concurrent Engineering. Springer Nature.
- Flores M, Klinke S, Tucci C, Terzi S, Al-Ashaab A, .... (2010). Identifying Lean Thinking Measurement Needs and Trends in Product Development: Evidence from the Life Sciences Sector in Switzerland In New World Situation: New Directions in Concurrent Engineering. Springer Nature.
