McKinsey and Company highlights that the use of digital and ethnographic data is becoming a competitive advantage for the consumer goods sector. Customer insights are primarily used for marketing strategies and key players in the sector had established open-sourced portals to better understand customer needs and strengthen the bond between customers and their products.
The use of digital platforms have not been capitalised outside the marketing world, to enhance their potential to provide transformational changes, including enabling a Circular Economy. This seminar will answer key questions on how product/service use and user preference data sets can be captured, analysed and classified to inform transformational changes for circular innovation within the Consumer Goods Sector including:
- How pervasive connectivity has the potential to empower a new system of production and consumption, which could facilitate effective material flows, longer lifespans of products and better performance value from product and services?
- How digital intelligence could enable reduction of manufacturing waste by enabling a more targeted delivery of customised products that specify user needs in different context across the product/service lifecycle?
- How the digital economy could deliver added value for companies, users and society as a whole?
Join the debate and enjoy some informal networking afterwards.
|7:20 pm:||Networking and refreshments|
Location and travel details
Herbert Smith Freehills, Exchange House, Primrose Street, London, EC2A EG
Who should attend
Open to anyone interested in the Green Economy agenda – practitioners in banking institutions, solicitors, NGOs, government, global companies, Universities, consulting firms.