Increasingly, environmental issues are a nexus around which societal and business agendas are set. Our experience is that business executives seek to become better informed about the technological choices they make; and that technologists wish to understand better the financial basis for investment decisions.
To support these related but different needs Cranfield has joined forces with WSP, bringing the debate to the City in a series of free seminars on ‘Science for the Green Economy.’ Launched in 2014, we are informing senior practitioners in global companies, Governments, NGOs, universities, scientific institutions and consulting firms. Cross-cutting aspects of our debates have included:
The all-pervasive role of 'digital' across all sectors, and the need to assemble sector responses as they relate to environmental sustainability.
The pressing need for a portfolio of leadership case study material, including on digital and autonomy, but also on Board level influencing, the ‘bankability’ of technologies, on the ‘new’ regulation and the organisational politics of sustainability leadership.
Given the plurality of views on climate change and adaptation, we have discussed the tone of the UK approach to adaptation and how ‘pace-setting’ we are, especially given the Government’s monitoring of the environmental goods and services sector as a key economic contributor.
We recognise the pivotal role played by systems thinking, circulatory and the value of challenging, indeed 'undoing' outdated paradigms. Contributors to our seminars have often commented that new thinking may not be enough without also challenging outmoded thinking.
Similarly, our debates frequently reference consumer and citizen views. We regularly remind ourselves of sociological and psychological perspectives as drivers of change; and of the need to incorporate the emotional elements of choice and lifestyle reality when connecting with citizens through the products and services they chose.
Are we challenging short term thinking sufficiently and have we embraced the benefits of disruptive advance? We recognise the importance of clear communications across all market channels with a confidence that, for the green economy, our contributors are indeed "making the future".
If these themes resonate with you, do join us.