The Centre for Creative Competitive Design (C4D) at Cranfield is the internationally recognised and award-winning centre of excellence for creative design, strategy and leadership.

We were named one of the world's best design schools by BusinessWeek, developing forward thinking professionals with the ability to integrate creativity and design thinking in the business functions of management, engineering, communication and commerce.

We operate globally, integrating creativity into business and acknowledged as a trusted brand for industry in delivering high-impact research. We work with organisations to improve their capabilities to identify new insights and translate them into commercially successful solutions through informed creativity. We continually engage with business and influence industrial and academic design-thinking practices to improve their capabilities to translate insights into commercially successful outcomes.