The circular economy has gained rapid traction with many thought leaders positioning it as the most dominating trend, biggest revolution and most significant opportunity for how we organise production and consumption in our global economy in 250 years. Read more Read less

The Circular Economy, estimated to be worth $4.5 trillion to our global economy, has quickly taken hold amongst global industry leaders and innovative start-ups worldwide. Examples include General Motors who, whilst increasing their gross profit by 50%, have reduced material use by 90% by recovering and re-manufacturing reused components, unlocking $1 billion previously wasted value by transforming material management in manufacturing, and Air BnB who have disrupted the hotel industry by creating a $10 billion business based on the use of existing, unused assets (Lacy and Rutqvist, 2015).

This course will inspire innovators, entrepreneurs and business leaders to develop new ways of creating value from the transition towards a circular economy. You will be introduced to multiple models of circular innovation across various business functions and sectors and supported to develop your own value proposition to transform an existing business or to create a new circular venture.

At a glance

  • Dates
    • Please enquire for course dates
  • DurationThree days
  • LocationOnline
  • Cost


    Concessions available

Course structure

This is a two day interactive course including inspirational key note presentations, case studies, group work, practical workshops, one to one feedback and mentoring. As well as hearing from experts who have implemented circular thinking, participants will have the opportunity to network with a cohort from a variety of backgrounds and industrial sectors about their own challenges of implementation.

What you will learn

This course will introduce you to the Circular Economy highlighting the substantial economic, social and environmental benefits that have been gained in organisations of various sizes and across a variety of sectors. You will get the opportunity to use state of the art tools and techniques to analyse your own business or ideas for a business venture and assess opportunities for introducing circular principles across functions including procurement and supply chains, design, manufacture, use and waste management. You will receive one to one guidance on the creation of a business plan and implementation strategy to support the immediate realisation of business value.    

Core content

  • Complimentary access to inspirational material specifically developed for the course by Cranfield University and the Ellen MacArthur Foundation,
  • Introduction to the Circular Economy,
  • Examples of success from existing organisations who have realised new economic, social and environmental value through applying circular innovation,
  • Tools and techniques for realising circular value to transform an existing business or to create a new circular venture,
  • Development of a bespoke strategy to support the implementation of circular innovation within the work place,
  • Complimentary membership to a network of circular thinkers to support ongoing learning and application of circular innovation. 

    Upon completion of this course you will:
  • Demonstrate a good understanding of circular economy principles and how they apply to business,
  • Have access to a wider range of successful case studies of organisations (of differing sizes and sectors) who have used different approaches to create new value from circular innovation,
  • Personally implement tools and methods to develop and evaluate ideas of circular innovation,
  • Develop a bespoke business strategy to implement within their own business and sector,
  • Be part of a network of circular thinking professionals to support ongoing learning and application of circular innovation.


Day One
Session One:

  • Creating Value from a Circular Economy: Introduction,
  • Circular Innovation Case Studies.

Session Two:

  • Circular Economy Maturity Matrix – Business Assessment,
  • Circularity in Practice – Challenge.

Day Two
Session Three:   

  • Creating Value from a Circular Economy: Guest Speaker Case Study,
  • Circular Innovation Tools and Techniques.

Session Four:

  • Development of Circular Strategy,
  • Personal Mentoring and Action Plan.

Who should attend

The course is suitable for all creative and motivated individuals, innovators, entrepreneurs and function and business leaders with an interest in developing new value propositions from opportunities presented by the transition towards a circular economy. No previous experience of Circular Innovation is necessary.



20% Discount for Cranfield University Alumni

30% Discount for members of the Ellen MacArthur Foundation CE100.

40% Discount for Ellen MacArthur Foundation Global Partners.

Accommodation options and prices

Accommodation is available at Mitchell Hall which is located on campus. All rooms are en-suite and bookings are on a half-board basis. If you would like to book accommodation for this short course at Mitchell Hall, please indicate this on the registration form and we will arrange this for you. 

Alternatively, you may wish to make your own arrangements at a nearby hotel.

Location and travel

Cranfield University is situated in Bedfordshire close to the border with Buckinghamshire. The University is located almost midway between the towns of Bedford and Milton Keynes and is conveniently situated between junctions 13 and 14 of the M1.

London Luton, Stansted and Heathrow airports are 30, 90 and 90 minutes respectively by car, offering superb connections to and from just about anywhere in the world. 

For further location and travel details

Location address

Cranfield University
College Road
MK43 0AL

Read our Professional development (CPD) booking conditions.