An introduction to the culture of Arab and Middle East society, behaviour and social communication.

At a glance

  • Dates
    • Please enquire for course dates
  • Duration3 hours
  • LocationOnline
  • Cost£250 - Short Course Fee

Course structure

This course will be delivered online. There will be opportunities for in-depth discussion and interaction with speakers. 

What you will learn

This introduction covers the key elements which make up the structure of Arab society, the general structure of social interaction and how to avoid causing offence.

Core content

Topics in this course cover:

  • Culture introduction.
  • Arab Culture Overview.

    • Key Elements of Arab Culture
    • Language and communication.
    • Behaviour, tradition and hospitality.
  • The importance of Islam on Arab society.
  • Social Interaction and avoidance of offence.

Who should attend

Individuals and businesses new to the Arab World whether for business, prior to academic learning, or simply for social interest, and wishing for an overview, and those with some previous experience seeking revision.


This course will be delivered in partnership with Translucidus Beyond Language and Cranfield Defence and Security Services Ltd.


Translucidus Beyond Language partners.

Core members have many years’ experience of living in an Arab country and more specifically  being embedded in an Arab community.  They further have at least ten years of direct experience of working with Arab customers and businesses and have visited multiple Arab countries on frequent occasions and are current in Arab business activities.

Specialist speakers, where applicable, are recognised subject matter experts in their field.

Translucidus delivered a presentation from their Beyond Language cultural awareness training courses, - which was attended by a diverse spread of membership. The feedback from attendees was very positive with everyone stating that the subject is both interesting and sorely needed, and all gained something from it. This service is offered as formal standard and bespoke training for businesses and individuals working or planning to work in the Middle East. The training enables more effective operation in the region, helps to avoid losing sales due to causing cultural offence and enhances awareness of opportunities and methods of conducting business.
I would like to take this opportunity on behalf of the Dar Massader (DM) team to thank you for an excellent workshop. As a DM initiative to the JV it has clearly communicated to the QINETIQ team that DM are experienced and focused on the key enablers to success. QINETIQ are so impressed that they are investigating how this form of facilitated training can fit into the future deployment preparation of their personnel.

How to apply

To apply for this course please use the online application form.

Read our Professional development (CPD) booking conditions.