An essential introduction to the culture of Arab and Middle East society, behaviour and social communication for to help win business in the Gulf region. 

A lack of cultural sensitivity can pose a significant business risk. This course focuses on helping you understand and respect the culture to be successful. 

It will prepare you to understand and demonstrate the key elements of Arab Culture, which will allow the development of strong professional relationships based on trust and mutual respect.

The course will also advise on your overall show preparation, to ensure Arab client engagement works well.  We can help you to demonstrate clearly cultural respect, including Arabic language material preparation or proofreading.  In addition to this course, bespoke packages are also available; please contact us for details


At a glance

  • Dates
    • Please enquire for course dates
  • Duration3 hours
  • LocationOnline
  • Cost£250 - Short Course Fee

Course structure

This course will be delivered online and will take place from 10:00 to 13:30 GMT. There will be opportunities for in-depth discussion and interaction with speakers.

What you will learn

This short course covers the key elements required to develop effective business engagement and maximise successful outcomes in the Gulf region.

Core content

  • Culture Overview.
  • Similarities of Culture.

  • Arab Culture Introduction.

  • Key Elements of Arab Culture and how they inform business etiquette including:
  • Language and communication,
  • Behaviour, tradition, and hospitality,
  • The importance of religion.
  • How to develop and maintain strong relationships based on trust mutual respect.
  • Understanding client needs and business negotiation.

Who should attend

Everyone who will be involved in conducting business in the region and delivering projects, both in country and directly supporting from UK.


This course will be delivered in partnership with Translucidus Beyond Language and Cranfield Defence and Security Services Ltd.


Translucidus Beyond Language partners.

Core members have many years’ experience of living in an Arab country and more specifically being embedded in an Arab community.  They have many years of direct experience of working with Arab customers and businesses and have visited numerous Arab countries on frequent occasions and are current in Arab business activities.

Specialist speakers, where applicable, are recognised subject matter experts in their field.

A really useful short course for those working in the Middle East with a lot of insightful cultural pointers grounded with real life examples, highly recommended.
Translucidus delivered a presentation from their Beyond Language cultural awareness training courses, - which was attended by a diverse spread of membership. The feedback from attendees was very positive with everyone stating that the subject is both interesting and sorely needed, and all gained something from it. This service is offered as formal standard and bespoke training for businesses and individuals working or planning to work in the Middle East. The training enables more effective operation in the region, helps to avoid losing sales due to causing cultural offence and enhances awareness of opportunities and methods of conducting business.

How to apply

To apply for this course please use the online application form.

Read our Professional development (CPD) booking conditions.