Support to develop a robust marketing plan, sales strategy as well as a programme for lean continued development, installation and support of the product.
Key Facts
- Illuminis Insight Software Ltd is a software specialist dedicated to improving the profitability of SMEs.
- They wanted support to develop a robust marketing plan, sales strategy as well as a programme for lean continued development, installation and support of the product.
Impact of our research
“We feel that we have established a much firmer underpinning from which to move forward. The Growth through Green Programme has given us considerable confidence. We are continuing to work our online marketing strategy and developing our business plan.”
“Taking part in the programme has enabled us to deconstruct the company in its current position and to identify the key steps which we need to focus on in order to achieve our growth plans.”
Moira Meyers/Paul North, Managing Directors, Illuminis Software Ltd
Why the research was commissioned
With no direct competitors for their product in the SME space, Illumnis were concerned that there is an awareness gap for their product and that the pricing model does not allow for full stack developers to be engaged on every installation.
They wanted support from the Growth through Green Programme to develop a robust marketing plan, sales strategy as well as a programme for lean continued development, installation and support of the product.
Why Cranfield?
‘Growth through green’ is a project within the IMAGE (Innovation in Manufacturing, Aerospace and Green Economy) programme that is supporting small to medium sized businesses (SMEs) to scale-up their businesses while supporting the green agenda.
The IMAGE programme, supported by the European Regional Development Fund, is offering funding opportunities for SME businesses to work with universities and tap into their leading expertise. IMAGE is led by Cranfield University in partnership with the University of Bedfordshire.
