Through ‘Growth through Green’, Crowood Industries developed a diversification plan which may increase the amount of plastic ink cartridges that are saved from landfill.
- Crowood Industries Ltd is a remanufacturing company of toner cartridges
- They wanted to explore diversification of product range with toners for several other manufacturers, and develop their product offering to their existing customers.
- Gained a much deeper understanding of the circular economy and how they can potentially create a new revenue stream
- Now researching the opportunities with grade 7 plastic and how they can create value through their residual waste.
Impact of our research
“Taking part in the Growth through Green Programme has given us a greater understanding of our positioning within the ‘chasms’. Also a much deeper understanding of the circular economy and how we can potentially create a new revenue stream.
“We are now researching the opportunities with grade 7 plastic and how we can create value through our residual waste.
“The IMAGE programme gave me a strategic perspective, allowing me to put steps in place for accelerated future growth over the next 12 months. By connecting the theory to what was actually happening now in my business, I am better prepared to plan for the future.” Daniel Taylor, Managing Director, Crowood Industries.
Why the research was commissioned
To explore diversification of product range with toners for several other manufacturers, and develop our product offering to our existing customers.
‘Growth through green’ is a project within the IMAGE (Innovation in Manufacturing, Aerospace and Green Economy) programme that is supporting small to medium sized businesses (SMEs) to scale-up their businesses while supporting the green agenda.
The IMAGE programme, supported by the European Regional Development Fund, is offering funding opportunities for SME businesses to work with universities and tap into their leading expertise. IMAGE is led by Cranfield University in partnership with the University of Bedfordshire.