Do you have a curious mind? Are you looking for something new to listen to? Do you want to get inside the minds of Cranfield alumni?

Alumni Matters is produced by the Cranfield alumni team. In each three-episode miniseries you'll hear from Cranfield alumni from all disciplines, who will share ideas and insights that can help you in your career, organisation, or personal development. 

Each episode is under half an hour long, so download it and listen on your commute or daily walk, and if you enjoyed the content please share it on your social media channels.

Alumni Matters with Margaret Sherer (MBA 2011)

 Margaret Sherer After moving to the UK from the US to study for her MBA at Cranfield School of Management, Margaret Sherer left the world of big tech to become a solopreneur, taking a leap to set up her own digital marketing agency. In this podcast miniseries, we spoke to Margaret about her journey and experiences of becoming an entrepreneur – from the importance of managing risks and creating your own personal advisory board, to the key advice she would give to would-be entrepreneurs. We also discussed the challenges and opportunities that Covid-19 has presented for the marketing industry, the future of digital marketing and the importance of truly knowing your audience in order to be successful.

Episode 1: Taking a leap and managing risks: the journey to becoming a solopreneur
Episode 2: Entrepreneurship and nurturing growth
Episode 3: Marketing in a crisis and the future of the digital marketing industry

Listen now below, or download to take the episodes with you.

 

Episode 1: Taking a leap and managing risks: the journey to becoming a solopreneur

Episode 2: Entrepreneurship and nurturing growth

Episode 3: Marketing in a crisis and the future of the digital marketing industry

Margaret Sherer bio

Additional resources