The global death rate from road traffic collisions is predicted to rise to 2.6 million people killed every year by 2030. Human factors in response to road environments, traffic and the vehicle is a critical area of applied research given that the main contributor to crashes is the driver. 

We are specialists in the application of scientific research and knowledge to a wide variety of driver behaviour issues with an established wealth of knowledge and experience for over two decades. We analyse crash databases to identify trends and patterns and investigate several elements of driver distraction and driver impairment.

A key strength is the design and development of behaviour based safety interventions for managing the risks of driving for work for multinational fleet-based organisations taking into account safety culture. We take a solution based approach with several of our projects leading to bespoke training, e-learning and telematics-based systems to improve driver safety.

We have worked with a number of research partners from across the world including Arriva (ESRC and DTi funded) and Jaguar Land Rover (EPSRC).

Business partners include Balfour Beatty, Gate Gourmet, Mercedes Benz Driving Academy, Shell and Unilever.

About our research

Our facilities

Working with us