L’Oréal

Why did you choose Cranfield?

L’Oréal chose Cranfield University for its strong faculty, breadth and depth of knowledge, international diversity and it’s rootedness in business practice. Putting knowledge into action is one of L’Oréal’s abiding maxims, and hence this sharing of values was an important factor in deciding to work with the university.

What was Cranfield's impact?

As a result of the Programme, L’Oréal has already observed a number of changes:  

• Firstly in terms of leadership style: Country Managers themselves are more self-aware, more sensitive to their own leadership style, to their relationships with others and to intercultural issues.

• Programme participants are employing a range of tools from the programme to tackle their day-to-day challenges. Examples include: the use of new change management models in Southern Europe; new lenses on sustainable development deployed in Asia; and stakeholder management models applied in L’Oréal’s start-up operation in Kenya.

• The changes in leadership style are having an impact both upwards and downwards in the organisation.

• The programme is demonstrating that the tools, models, new ideas and new insights introduced during the programme are an important way of complementing the development that L’Oréal is able to do internally.