Contact Dr Mark Sullman

Areas of expertise


  • PhD and MSc from Massey University (NZ).
  • BSc and a Postgraduate Diploma in Occupational Health Practice from Otago University (NZ).
  • 2007-2011 - Senior Lecturer in Psychology at the University of Hertfordshire.
  • 1998-2007 - Senior Lecturer in HRM & Ergonomics at Massey University.
  • 1993-1998 - Senior Human Factors Researcher at LIRO.

Current activities

Dr Mark Sullman is a Senior Lecturer based in the Driving Research Group, located in the Department of Advanced Systems. He has more than 20 years of research and consultancy experience in the areas of occupational safety and driving behaviour and has provided consultancy for a number of multinational companies. He is on the Editorial Advisor Board for Transportation Research Part F (Traffic Psychology and Behaviour) and regularly reviews articles for several other international journals. In 2010 he was appointed the European representative for Division 13 of the International Association of Applied Psychology (IAAP) and has been on the Scientific Advisory board for many international conferences. He has authored over 65 journal articles, 24 book chapters, and more than 150 conference papers and industry reports.

Current Activities
  • Evaluating the effectiveness of telematics (In-Vehicle Data Recorders) for reducing risky driving using a randomised controlled trial.
  • Reviewing the effectiveness of behaviour change techniques for changing health behaviours.
  • Evaluating the effectiveness of telematics paired with behaviour change techniques for reducing risky driving using a randomised controlled study.
  • Using neural network analysis to identify the best predictors of collisions.
  • Surveying non-driving activities in autonomous vehicles.
  • Project to develop a European framework for simulator based driver training (European Union SIMTEB).


Previous and current clients include:
  • Astra Zeneca 
  • RAC Foundation
  • Jaguar LandRover
  • Transport for London
  • Ortus
  • Gate Gourmet
  • Unilever 
  • Blue Rubicon
  • Carter Holt Harvey.


Articles In Journals