Members come from across virtually every business sector. They range from manufacturers and product distribution through to professional and other service providers. They range in size from multinationals with multi-million turnovers through to medium sized, UK-only, not-for-profit organisations.
What all our members have in common is their forward-thinking attitude and desire to excel in the field of customer management. Some members have historical expertise in a particular element of customer management, such as CRM or multi-channel marketing; others are ‘just starting out’ and come with a fresh, open-minded enthusiasm that revitalises the thinking of our more experienced members.
The common link is our interest in customer management as a source of sustainable competitive advantage and a desire to learn, both from each other and the experts that Cranfield attracts.
Current and recent members of the Customer Management Forum include:
- Bank of Ireland
- Barclays
- BP
- British Gas
- BW Interiors
- Central Bedfordshire Council
- Co-operative Financial Services
- Deutsche Telekom
- Ericsson
- GfK NOP
- Honeywell
- HSBC
- IBM
- Invesco Perpetual
- Johnson & Johnson
- London Symphony Orchestra
- Mercedes-Benz
- National Savings & Investments
- Novus Leisure
- Ordnance Survey
- Pfizer
- Royal Bank of Scotland
- Royal Institute of Chartered Surveyors
- Royal London
- Samsworth Brothers
- TATA
- TeleTech Consulting
- The AA
- The Post Office
- Vibrant Partnerships