Speaker: Martin Spiller
Company: Systemagic
Event Code: #BGPWebForecast
Event link: via Slido.com

About this event

Cranfield’s three-phased programme of activities to help owner-managers of SMEs face the specific business challenges of the COVID-19 crisis and to help them get their businesses ready for the bounce back.

The BGP Response Team is presenting this webinar in collaboration with Martin Spiller from Systemagic Ltd. to provide our SME community with timely and relevant information to understand how to react to these unprecedented times.

As a business owner, you may be wondering how to complete a cash flow forecast during these uncertain times. Martin Spiller, Visiting Fellow at Cranfield University and Director of Systemagic, has looked at this question through the lens of former US Secretary of Defence, Donald Rumsfeld. He suggests that business owners should work out their cash flow by examining the ‘known knowns’, ‘known unknowns’ and ‘unknown unknowns’.

In this thought-provoking webinar, Martin will be providing insights into what this approach means, and will share his top tips on how to forecast effectively.

Participants will also be invited to engage in a Q&A session.