Prior to joining Cranfield, Tina gained her PhD from the University of Sheffield where she has delivered Business Strategy and Marketing Management tutorials, and supervised the assignments of undergraduate and postgraduate students.
Tina is a Visiting Lecturer teaching Big Data Analytics. She holds degrees in Business Administration and Marketing from prestigious institutions in Europe and the UK, and has won several awards and scholarships. She has extensive experience in working with both quantitative and qualitative research methods, as well as with relevant software (ie. JMP, SPSS, STATA, NVivo, LIWC).
Tina's research interests include communication, trust and financial markets. In particular, she is interested in:
- The relationship between the firm and financial-market stakeholders
- The mechanisms that can help the firm establish trust with financial-market and important stakeholders
- The communication strategies firm executives use to earn the trust and support of financial-market and other important stakeholders