New
Keeping Key Customers Close Through Uncertain Times
by Dr Sue Holt, Visiting Fellow
Marketing in this Covid-19 Driven Recession
by Professor Malcolm McDonald, Emeritus Professor
Strategic Sales and Key Account Management
Malcolm McDonald's Ten Guidelines for Profitable Key Account Management
by Professor Malcolm McDonald, Emeritus Professor
Key Account Management: Negotiating with Key Customers
by Dr Sue Holt, Visiting Fellow
Addressing the Challenges of Sales Strategy Implementation
by Dr Javier Marcos, Visiting Fellow
What does a Great Key Account Manager look like?
by Dr Sue Holt, Visiting Fellow
Developing Customer-Led and Customer-Focused Strategies
by Dr Sue Holt, Visiting Fellow
Creating a High Performing Sales Organisation
by Dr Javier Marcos, Visiting Fellow
World Class Key Account Planning
by Dr Sue Holt, Visiting Fellow
Executive Insight - Crafting a Value-Creating Sales Strategy
by Dr Javier Marcos, Visiting Fellow, Cranfield School of Management
Executive Insight - What is World Class Key Account Management?
by Dr Sue Holt - Visiting Fellow
Executive Insight - Managing the Key Account Portfolio
by Dr Sue Holt, Visiting Fellow
Executive Insight - Managing and Measuring Sales Performance
by Dr Javier Marcos, Visiting Fellow
Implementing Key Account Management
KAM: What have you Done for me Lately?
by Rodrigo Guesalaga, Former KAMBP Forum Director
Develop Customer Relationships - I want you to be my Partner for Life!
by Rodrigo Guesalaga, Former KAMBP Forum Director
Adopting Key Account Management - Choose me and I will Choose you
by Rodrigo Guesalaga, Former KAMBP Forum Director
The Key Account Management Framework
by Mark Davies, Visiting Fellow
International Key Account Management - The World is (or Could be) your Oyster...
by Dr Sue Holt, Visiting Fellow
Key Account Management and Procurement
by Mark Davies, Visiting Fellow
Motivating, Incentivizing and Rewarding for Key Account Management
by Dr Javier Marcos, Visiting Fellow
KAMA Chameleon
by Dr Sue Holt, Visiting Fellow
How can you Co-Create Value with your Strategic Customers?
by Dr Javier Marcos, Visiting Fellow
Creating Compelling Customer Value Propositions
by Mark Davies, Visiting Fellow & Co-Director of the Key Account Management Best Practice (KAMBP) Forum
Adopting Key Account Management - 12 Mistakes to Avoid
by Mark Davies, Visiting Fellow & Co-Director of the KAMBP Forum
Implementing Key Account Management: To Plan or not to Plan....
by Dr Sue Holt, Visiting Fellow
Marketing
Sales Leadership Paradoxes - Leading the People
by the Key Account Management Best Practice Forum (KAMBP Forum)
Sales Leadership Paradoxes - Leading the Business
by the Key Account Management Best Practice Forum (KAMBP Forum)
Sales Leadership Paradoxes
by the Key Account Management Best Practice Forum (KAMBP Forum)
Designing a Customer-Centric Culture that Empowers
by Cranfield Customer Management Forum and Customer Experience Strategy Programme
Marketing Leadership - Stepping up to the Challenges of Post Brexit Britain
by Professor Stan Maklan, Professor of Marketing & Technology
How to Succeed at Strategic Account Based Marketing
by Emeritus Professor Malcolm McDonald