Pro-Vice-Chancellor and Director, School of Management and Member of Senior Management Team
Professor Lynette Ryals OBE took over as Pro-Vice-Chancellor and Director of Cranfield School of Management in August 2017.
As Director of the School of Management, Lynette has responsibility for the academic and professional staff and for the delivery of the School’s portfolio of award-bearing programmes (MBAs, MScs and doctorates) as well as customised executive development and a large portfolio of short courses.
In addition to her role as Director, she is also Chief Executive for MK:U, leading an important strategic project on behalf of Cranfield to establish a new university in Milton Keynes.
Lynette is a Principal Fellow of the Higher Education Academy, a member of the Theatre Board of The Stables in Milton Keynes, a Fellow of the Chartered Institute of Logistics and Transport (CILT) and a Fellow of the Society of Investment Professionals.
She joined Cranfield School of Management in September 1997 as a PhD student researching customer profitability and customer management practices in sales and key account management. Her prize-winning research has been published in world-leading journals including Harvard Business Review and Journal of Marketing. More recently, she has begun researching topics relating to executive education and andragogy, looking at the most effective way to educate adult post-experience learners.
Before taking on her current role Lynette was a Professor of Strategic Sales and Account Management at Cranfield, where she was also the Director of Cranfield’s Key Account Management Best Practice Research Club (2003-2014) and the Director of the Demand Chain Management Community (2007-2014). She was Pro-Vice-Chancellor – Education of Cranfield University from 2014 to 2018.
Her professional background is in financial services (she was a registered representative of the London Stock Exchange) and management consultancy. Her consulting experience extends to public sector and large private companies, including building and construction, banking, insurance, accounting and legal, pharmaceuticals, paper manufacturing and engineering.
For more information about Lynette, including her recent publications, please view her academic profile.