Future meeting dates - 2016 & 2017

  • 29 September 2016 - Leading Customer Centricity
  • 23rd November 2016 - Managing Multichannel Relationships
  • 23rd February 2017 - Living the Brand
  • 18th May 2017 - Harnessing Community

Cranfield Customer Management Forum has four main workshop meetings every year, with occasional additional special interest meetings on an ad hoc basis. Member companies are welcome to send up to three people to each meeting.

A typical agenda includes:

  • input from an industry or academic expert on a particular sub-topic syndicate groups pooling experience and trialling tools and processes
  • a case study of a member company or another practitioner
  • presentation and discussion of the latest research findings

Recent Speakers have Included:

  • Managing Director, Spectrum Consulting
  • Brand Director, Meccabingo
  • Customer Insight Director, British Sky Broadcasting
  • Senior Consultant, IBM
  • Chief Executive Officer, i to i Research
  • Chief eXperience Officer, idioplatform
  • Chief Executive Officer, TunedIn
  • Creative Director, Proximity

Previous meeting dates

Dates for 2016

  • 11 March 2016 - Brand Renewal
  • 22nd June 2016 - Insight into Action

Dates for 2013

  • 28th February 2013 - CRM: The next generation
  • 20th June 2013- Multichannel comes of age

Dates for 2012

  • 9th February - Embedding Social Media in Marketing Practice
  • 19th May - Measuring and Improving Marketing Effectiveness
  • 27th September - Managing marketing innovation
  • 22nd November - Orchestrating Great Customer Experiences

Further information for members

Members can access further information on workshops, including forward agendas and presentation downloads, from the Members’ Area.  Members please note that you need a password for access to this Members’ Area: please ask your company’s main contact or contact Emma Macdonald on emma.macdonald@cranfield.ac.uk or +44(0)1234 751122.